WTAM, Cleveland Legend Mike Trivisonno Passes at 74. The Cleveland operations of iHeartMedia announce that longtime WTAM-AM talk host Mike Trivisonno has died. A statement from the company says: “It is with heavy hearts that WTAM 1100 announces the passing of radio legend and current talk show host, Mike Trivisonno. He was 74 years old. Trivisonno, a Cleveland native, began his talk radio career in 1986. Since his days as ‘Mr. Know-it-All,’ Triv has been voted ‘Best Talk Show Host’ by Scene Magazine and The Achievement in Radio Awards. The Cleveland Plain Dealer named him the ‘Voice of Cleveland,’ Cleveland Magazine named him ‘One of Cleveland’s Fifty Most Interesting People,’ and he was a 2003 NAB Marconi finalist for ‘Personality of the Year.’ Triv proudly raised over $5 million dollars for local charities during his career, including Coats for Kids, whom he hosted his annual ‘Vegas Show Benefit’ in support of. Although ‘The Voice of Cleveland’ has been silenced, his impact on Cleveland will be felt and heard for years to come. All of us here at WTAM send our love and support to his family during this difficult time. We will bring you more details as we receive them, including information on memorials.”
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “War of the Words,” looks back at this past week of 10/25 – 10/29. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Victoria Jones, executive director, DC Radio Company; Armstrong & Getty, talk show co-hosts, independently syndicated; Glenn Jacobs, mayor of Knox County, TN/former world heavyweight champion wrestler (Kane), WWE. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; the iHeart Podcast Network; Pioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
SiriusXM Q3 Revenue Rises 9%. Satellite and digital broadcaster SiriusXM revealed its financial results for the third quarter of 2021 and reports revenue of $2.2 billion, an increase of 9% compared to the prior year period. The company recorded net income of $343 million in the third quarter of 2021, compared to $272 million in the same period a year ago. SiriusXM CEO Jennifer Witz says, “By adding a record 616,000 net new SiriusXM self-pay subscribers in the third quarter, we attained our prior full-year guidance of approximately 1.1 million net additions in just nine months. We are increasing all of our financial guidance for 2021 and expect to add more than 1.1 million net new self-pay SiriusXM subscribers this year, making 2021 our best for self-pay subscriber growth since 2018. During the quarter, we saw continued low monthly churn and outstanding ARPU performance in the SiriusXM business, and we are also making important progress driving advertising growth at Pandora.”
Nielsen Revenue Increases 5.5% in Q3 of 2021. Reporting its financial data for the third quarter of 2021, Nielsen Holdings Plc says revenue increased 5.5% to $882 million on a reported basis. Net income from continuing operations attributable to Nielsen shareholders increased 18.2% to $117 million, compared to $99 million in the third quarter of 2020. Nielsen CEO David Kenny comments, “We are pleased with our strong third quarter results, building on our track record of execution and demonstrating continued progress on our strategic growth plan. In Audience Measurement, clients see the value in our enhanced and expanded products, and it is driving strong performance across national media and digital-first clients. In Outcomes and Content, growth was driven, in part, by improving trends post-COVID, and we are continuing to build on our global leadership position. Our updated guidance today reflects our strong performance year to date and confidence in our ability to deliver on our objectives.”
iHeartMedia Executive Tony Coles Joins Board of Big Brothers Big Sisters of America. Radio executive Tony Coles is joining the board of directors for Big Brothers Big Sisters of America. The press release says Coles – who serves iHeartMedia as division president of Metro Markets and president of Black Information Network – brings “expertise in media and a passion for mentorship, especially in reaching communities of color, to BBBSA to increase equity and make a lasting impact on the lives of young people.” He most recently worked with BBBSA in securing music artists Blanco Brown and Parmalee as special guests for the organization’s virtual national conference, to bring awareness about the need for more mentors. Coles says, “When I think about the impact mentors have played in my life, I am grateful for those who poured into me and encouraged me to achieve the goals I set for myself — personally and professionally. I am excited to join a powerful board of committed individuals who are focused on making sure the next generation is equipped and prepared for life.”
WBT-AM/FM, Charlotte Wraps Up ‘Talktoberfest.’ The second annual “WBT Talktoberfest” wrapped up last night (10/28) at Radio One’s “News Talk 1110 & 99.3 WBT” in Charlotte. WBT program director Mike Schaefer says this year’s “Talktoberfest” expanded on the 2020 event in which WBT host and former Governor Pat McCrory chatted virtually with Key Networks syndicated talk icon Bill O’Reilly. This year, each Thursday in “Talktober” two of WBT’s personalities met virtually for an hour or so with listeners in a fun “ask us anything” forum on the station’s Facebook Live, Twitter and YouTube platforms. The first episode brought together morning drive host Bo Thompson and the newest member of the team, 12:00 noon – 3:00 pm host Pete Kaliner, discussing everything from their local roots to Pete’s return to WBT to host in the daypart formerly held by Rush Limbaugh, to pizza. The second edition was more news focused as WBT news reporters Mark Garrison and “Breaking” Brett Jensen broke down the biggest local news stories in Charlotte and North Carolina. Week three featured late morning and afternoon drive hosts Vince Coakley and Brett Winterble with a discussion that leaned heavily towards national politics, with discussions of Vince’s previous run for Congress and Brett’s time as a member of the Rush Limbaugh show team. The “Talktoberfest” finale featured an extended version of the station’s twice-daily “AM/PM” discussions with Bo Thompson and Brett Winterble. Schaefer says, “WBT’s Talktoberfest 2021 was a fun, unpredictable series driven largely by the participation of our loyal listeners! We’re excited to see how the event will evolve in 2022!”
Nielsen and SCBA: The Power of Impressions for the Radio Industry. A recent study by Nielsen – commissioned by the Southern California Broadcasters Association – shows the power of impressions-based buying for the radio industry, according to the SCBA. The study reveals that agencies are increasingly using impressions to evaluate media, and the usefulness of impressions to evaluate radio and digital using a common metric. According to the study, the benefits of impressions-based buying (how many times an ad was heard) offers increased granularity over ratings (how many people were listening during a given time period) and adds value to more dayparts and easier comparison across markets. It also gives audio and digital platforms the ability to capture all of their audiences no matter where content is consumed. Additionally, the study showed that impressions also provide a brand safe environment for advertisers looking for premium impressions at the local level. Other highlights include: 1) The shift to buying on impressions is accelerating. In fact, 54% of agency professionals are now buying on impressions; 2) Buying on CPM levels the playing field, where supply and demand determine pricing rather than market size; and 3) The line between radio and digital is starting to blur, and impressions are key to evaluating radio station app and website audiences. SCBA president Miles Sexton says, “The importance of combining radio and digital advertising effectively cannot be overstated, and impressions are clearly where the industry is headed. As radio continues to evolve within the digital ecosystem, the building blocks of a successful cross-platform campaign will include impressions.” See more here.
Radio Hall of Fame Inducts Class of 2021. The 2021 Radio Hall of Fame inductees were honored at last night’s ceremony held at Chicago’s Wintrust Grand Banking Hall. Eight radio professionals were inducted, including talk personalities Kim Komando (pictured here with Radio Hall of Fame chairman Kraig T. Kitchin) and sports talk host Dan Patrick. Additionally, 33 late broadcasters were inducted as part of the Legends Class of 2021 that included: Dr. Joy Browne, Barry Gray, and Dr. Toni Grant. Last night’s program was hosted by Jonathon Brandmeier with Hall of Famer Jim Bohannon also doing announcing duties throughout the show. Photo: David Kindler Photography.
Federal Budget Negotiations Top News/Talk Story for Week of October 25 – 29. The negotiations over President Joe Biden’s infrastructure and social spending bills was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the state of the U.S. economy, the supply chain disruption, inflation, and labor issues. Following at #3 was COVID-19 vaccines, masks & mandates, and the politics and school board issues surrounding the pandemic. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is the result on ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
Saturday, October 30 Marks the 83rd Anniversary of Historic ‘War of the Worlds’ Radio Broadcast. With concerns over so-called fake news, “deepfakes,” and algorithm manipulation in the zeitgeist, this Saturday (10/30) marks the anniversary of the original “deepfake of 1938,” when more than eight decades ago, “War of The Worlds,” Orson Wells’ radio drama about an alien invasion theatrically presented as “breaking news,” reportedly scared the daylights out of the nation (and many claim that even the level of hyperbole surrounding those reports were fake news about fake news). The story about this event is extremely well-covered in today’s (10/28) posting of the premiere episode of Season 2 of the hit podcast series, “We Interrupt This Broadcast.” ATTENTION PROGRAMMERS: this is a great, last minute Halloween radio special in a bottle. The show’s producers are offering news/talk radio stations and broadcasters who read TALKERS free access to the podcast and use of any or all of its production elements to tie in with the event’s connection to Halloween. Here is a link to the “War of The Worlds” episode: The War of The Worlds: The Original Deep Fake of 1938. For more information or to arrange an interview, contact the podcast’s producer Joe Garner at email@example.com or 818-439-6771.
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — Chances are at some point meeting CPM or CPP was a criteria to win business. Both metrics deal with impression levels. No, we will not waste valuable time debating each metric.
The digital, social media world is pushing the impressions metric to new heights. If you haven’t already, check out how Twitter works impressions into potential reach. Let’s look at how impressions as a sales tool can amplify a radio ad campaign.