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Friday, October 29, 2021

| October 29, 2021

WTAM, Cleveland Legend Mike Trivisonno Passes at 74. The Cleveland operations of iHeartMedia announce that longtime WTAM-AM talk host Mike Trivisonno has died. A statement from the company says: “It is with heavy hearts that WTAM 1100 announces the passing of radio legend and current talk show host, Mike Trivisonno. He was 74 years old. Trivisonno, a Cleveland native, began his talk radio career in 1986. Since his days as ‘Mr. Know-it-All,’ Triv has been voted ‘Best Talk Show Host’ by Scene Magazine and The Achievement in Radio Awards. The Cleveland Plain Dealer named him the ‘Voice of Cleveland,’ Cleveland Magazine named him ‘One of Cleveland’s Fifty Most Interesting People,’ and he was a 2003 NAB Marconi finalist for ‘Personality of the Year.’ Triv proudly raised over $5 million dollars for local charities during his career, including Coats for Kids, whom he hosted his annual ‘Vegas Show Benefit’ in support of. Although ‘The Voice of Cleveland’ has been silenced, his impact on Cleveland will be felt and heard for years to come. All of us here at WTAM send our love and support to his family during this difficult time. We will bring you more details as we receive them, including information on memorials.”

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “War of the Words,” looks back at this past week of 10/25 – 10/29. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSVictoria Jones, executive director, DC Radio CompanyArmstrong & Getty, talk show co-hosts, independently syndicated; Glenn Jacobs, mayor of Knox County, TN/former world heavyweight champion wrestler (Kane), WWE. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY;  WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA;  WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio Network; the iHeart Podcast NetworkPioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more.  To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here.  “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

SiriusXM Q3 Revenue Rises 9%. Satellite and digital broadcaster SiriusXM revealed its financial results for the third quarter of 2021 and reports revenue of $2.2 billion, an increase of 9% compared to the prior year period. The company recorded net income of $343 million in the third quarter of 2021, compared to $272 million in the same period a year ago. SiriusXM CEO Jennifer Witz says, “By adding a record 616,000 net new SiriusXM self-pay subscribers in the third quarter, we attained our prior full-year guidance of approximately 1.1 million net additions in just nine months. We are increasing all of our financial guidance for 2021 and expect to add more than 1.1 million net new self-pay SiriusXM subscribers this year, making 2021 our best for self-pay subscriber growth since 2018. During the quarter, we saw continued low monthly churn and outstanding ARPU performance in the SiriusXM business, and we are also making important progress driving advertising growth at Pandora.”

Nielsen Revenue Increases 5.5% in Q3 of 2021. Reporting its financial data for the third quarter of 2021, Nielsen Holdings Plc says revenue increased 5.5% to $882 million on a reported basis. Net income from continuing operations attributable to Nielsen shareholders increased 18.2% to $117 million, compared to $99 million in the third quarter of 2020. Nielsen CEO David Kenny comments, “We are pleased with our strong third quarter results, building on our track record of execution and demonstrating continued progress on our strategic growth plan. In Audience Measurement, clients see the value in our enhanced and expanded products, and it is driving strong performance across national media and digital-first clients. In Outcomes and Content, growth was driven, in part, by improving trends post-COVID, and we are continuing to build on our global leadership position. Our updated guidance today reflects our strong performance year to date and confidence in our ability to deliver on our objectives.”

iHeartMedia Executive Tony Coles Joins Board of Big Brothers Big Sisters of America. Radio executive Tony Coles is joining the board of directors for Big Brothers Big Sisters of America. The press release says Coles – who serves iHeartMedia as division president of Metro Markets and president of Black Information Network – brings “expertise in media and a passion for mentorship, especially in reaching communities of color, to BBBSA to increase equity and make a lasting impact on the lives of young people.” He most recently worked with BBBSA in securing music artists Blanco Brown and Parmalee as special guests for the organization’s virtual national conference, to bring awareness about the need for more mentors. Coles says, “When I think about the impact mentors have played in my life, I am grateful for those who poured into me and encouraged me to achieve the goals I set for myself — personally and professionally. I am excited to join a powerful board of committed individuals who are focused on making sure the next generation is equipped and prepared for life.”

WBT-AM/FM, Charlotte Wraps Up ‘Talktoberfest.’ The second annual “WBT Talktoberfest” wrapped up last night (10/28) at Radio One’s “News Talk 1110 & 99.3 WBT” in Charlotte. WBT program director Mike Schaefer says this year’s “Talktoberfest” expanded on the 2020 event in which WBT host and former Governor Pat McCrory chatted virtually with Key Networks syndicated talk icon Bill O’Reilly. This year, each Thursday in “Talktober” two of WBT’s personalities met virtually for an hour or so with listeners in a fun “ask us anything” forum on the station’s Facebook Live, Twitter and YouTube platforms. The first episode brought together morning drive host Bo Thompson and the newest member of the team, 12:00 noon – 3:00 pm host Pete Kaliner, discussing everything from their local roots to Pete’s return to WBT to host in the daypart formerly held by Rush Limbaugh, to pizza. The second edition was more news focused as WBT news reporters Mark Garrison and “Breaking” Brett Jensen broke down the biggest local news stories in Charlotte and North Carolina. Week three featured late morning and afternoon drive hosts Vince Coakley and Brett Winterble with a discussion that leaned heavily towards national politics, with discussions of Vince’s previous run for Congress and Brett’s time as a member of the Rush Limbaugh show team. The “Talktoberfest” finale featured an extended version of the station’s twice-daily “AM/PM” discussions with Bo Thompson and Brett Winterble.  Schaefer says, “WBT’s Talktoberfest 2021 was a fun, unpredictable series driven largely by the participation of our loyal listeners! We’re excited to see how the event will evolve in 2022!”

Nielsen and SCBA: The Power of Impressions for the Radio Industry. A recent study by Nielsen – commissioned by the Southern California Broadcasters Association – shows the power of impressions-based buying for the radio industry, according to the SCBA. The study reveals that agencies are increasingly using impressions to evaluate media, and the usefulness of impressions to evaluate radio and digital using a common metric. According to the study, the benefits of impressions-based buying (how many times an ad was heard) offers increased granularity over ratings (how many people were listening during a given time period) and adds value to more dayparts and easier comparison across markets. It also gives audio and digital platforms the ability to capture all of their audiences no matter where content is consumed.  Additionally, the study showed that impressions also provide a brand safe environment for advertisers looking for premium impressions at the local level. Other highlights include: 1) The shift to buying on impressions is accelerating. In fact, 54% of agency professionals are now buying on impressions; 2) Buying on CPM levels the playing field, where supply and demand determine pricing rather than market size; and 3) The line between radio and digital is starting to blur, and impressions are key to evaluating radio station app and website audiences. SCBA president Miles Sexton says, “The importance of combining radio and digital advertising effectively cannot be overstated, and impressions are clearly where the industry is headed. As radio continues to evolve within the digital ecosystem, the building blocks of a successful cross-platform campaign will include impressions.” See more here.

Radio Hall of Fame Inducts Class of 2021. The 2021 Radio Hall of Fame inductees were honored at last night’s ceremony held at Chicago’s Wintrust Grand Banking Hall. Eight radio professionals were inducted, including talk personalities Kim Komando (pictured here with Radio Hall of Fame chairman Kraig T. Kitchin) and sports talk host Dan Patrick. Additionally, 33 late broadcasters were inducted as part of the Legends Class of 2021 that included: Dr. Joy Browne, Barry Gray, and Dr. Toni Grant. Last night’s program was hosted by Jonathon Brandmeier with Hall of Famer Jim Bohannon also doing announcing duties throughout the show. Photo: David Kindler Photography.

Federal Budget Negotiations Top News/Talk Story for Week of October 25 – 29. The negotiations over President Joe Biden’s infrastructure and social spending bills was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the state of the U.S. economy, the supply chain disruption, inflation, and labor issues. Following at #3 was COVID-19 vaccines, masks & mandates, and the politics and school board issues surrounding the pandemic. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is the result on ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Saturday, October 30 Marks the 83rd Anniversary of Historic ‘War of the Worlds’ Radio Broadcast. With concerns over so-called fake news, “deepfakes,” and algorithm manipulation in the zeitgeist, this Saturday (10/30) marks the anniversary of the original “deepfake of 1938,” when more than eight decades ago, “War of The Worlds,” Orson Wells’ radio drama about an alien invasion theatrically presented as “breaking news,” reportedly scared the daylights out of the nation (and many claim that even the level of hyperbole surrounding those reports were fake news about fake news). The story about this event is extremely well-covered in today’s (10/28) posting of the premiere episode of Season 2 of the hit podcast series, “We Interrupt This Broadcast.” ATTENTION PROGRAMMERS: this is a great, last minute Halloween radio special in a bottle. The show’s producers are offering news/talk radio stations and broadcasters who read TALKERS free access to the podcast and use of any or all of its production elements to tie in with the event’s connection to Halloween. Here is a link to the “War of The Worlds” episode: The War of The Worlds: The Original Deep Fake of 1938. For more information or to arrange an interview, contact the podcast’s producer Joe Garner at jgarner@garnercreative.com or 818-439-6771.

Monday, February 1, 2021

| February 1, 2021

Mark Chernoff to Retire from WFAN, New York. An internal memo from Entercom New York SVP and market manager Chris Oliviero reveals that longtime WFAN program director Mark Chernoff will retire from his position with the station this year. Oliviero’s memo states: “After nearly 30 years of unmatched success, our colleague and industry programming icon, Mark Chernoff, will step down from day-to-day oversight of WFAN and CBS SPORTS RADIO later in 2021 after a worthy successor has been identified – which trust me will be no easy task. Since no one knows the job better, Mark will be a member of the search committee for the next sports content lead for both brands and, until that time, will remain fully responsible for all operations. Also, Mark will continue on as an advisor to WFAN after the search and transition is complete. I was lucky enough to first meet Mark in 1998 in his windowless sub-sub-basement office out at the Kaufman Astoria Studios in Queens. I was a college grad groveling for part-time board op shifts at WFAN. That began a relationship that has evolved into one of the most rewarding, important and genuine friendships of my entire life. One that I have and always will cherish. When people think of WFAN, names like Imus, ‘Mike & The Mad Dog’ or Boomer often come to mind, but no name has been more responsible for the consistent excellence of ‘The  Fan’ than ‘Chernoff.’”

Monday Memo: Cancel Culture Canceled! “Cooperstown controversy! Social media malpractice! First Amendment flap! COVID contagion! Giddy over GameStop!” Anxious alliteration aside, this week’s column from Holland Cooke forewarns fake news fabricators. Read it here.

COVID-19/Vaccine Rollout, Trump Impeachment, GOP Election Deniers/‘Country First’ Drive, GameStop Trading/Financial Markets Activity, Putin Protests, and Myanmar Military Coup Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., the death toll and the complications affecting the rollout of the vaccines; the impeachment case against Donald Trump; Republican members of congress still implying that Donald Trump won the 2020 election, led by Georgia’s MarjorieTaylor Greene, and the “Country First” drive to “save the GOP” being launched by U.S. Rep. Adam Kinzinger; the GameStop trading saga and the global financial markets activity; the protests in Russia over Vladimir Putin’s detention of critic Alexei Navalny; and the military detains Myanmar’s leaders were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: All Impressions Are Not Created Equal. Radio sellers are hawking impressions to potential buyers. But, as sales and management pro Steve Lapa says in today’s column, all impressions are not created equal. Just as your body uses the same amount of calories from an apple and a processed snack differently, the various “products” your station offers have different impression values. Read more here.

Holiday 2020 PPM Ratings Takeaways. TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from the first round of Nielsen Audio’s Holiday 2020 PPM survey that covered the period of December 3 – January 6. The annual Holiday PPM survey is usually not kind to the all-news and news/talk formats due in part to holiday music listening and the changes in listeners’ daily lifestyles because of the holiday season. However, this year was a little different because of the historical aftermath of the November elections. In New York, iHeartMedia’s news/talk WOR dipped only slightly from a 2.8 share in the December survey to a 2.4 share in the Holiday survey. In Los Angeles, iHeartMedia’s news/talk KFI adds one-tenth to finish with a 4.7 share and the #3 rank in the market. While Entercom’s all-news WBBM-AM/WCFS-FM was flat at a 6.8 share and the #3 rank, Nexstar Media Group’s news/talk WGN-AM was up nine-tenths for a 3.7 share finish at the #7 rank. Meanwhile, Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta remained the #1 ranked station while dipping seven-tenths to a 9.0 share. Bonneville’s news/talk KIRO-FM, Seattle also stayed in the #1 position while flat with a 7.2 share. See Mike Kinosian’s complete report here.

Remembering the King. Pictured above are TALKERS publisher Michael Harrison (right) and media consultant and host of RT America’s “The Big Picture,” Holland Cooke, as they discuss the talk media career of Larry King, who died at age 87 last weekend. During Harrison’s appearance, they also talked about Rush Limbaugh and the nature of today’s media. See it here.

‘ESPN Charlotte’ Expands Local Afternoon Drive Show. “The Afternoon Rush” program on 2G Media’s sports talk WZGV-AM/W248CO, Charlotte expands as program director and co-host Bobby Rosinski (left) moves morning personality Molly Cotten (center) to the afternoon show alongside himself and co-host Mark Yarbro (right). Cotten had been co-hosting the morning program with Walker Mehl. The station begins airing ESPN Radio’s “Keyshawn, JWill, and Zubin” in morning drive with Mehl continuing to host the morning edition of “SportsCenter CLT” as well as an evening edition of the program airing at 6:00 pm.

Colin Cowherd and iHeartMedia to Launch New Podcast Network. A collaborative effort between Colin Cowherd and iHeartMedia is producing another podcast network, this one called “The Volume.” The two partners have already created “The Herd Podcast Network.” Colin Cowherd says, “There has never been a more exciting time to develop new sports content. Podcasts have totally changed the game, and the expanded use of sports gambling makes this the perfect moment to launch this endeavor. I’m thrilled to work with iHeartRadio and this dynamic group of talent to start building ‘The Volume.’” FanDuel has signed on as a primary sponsor. Five new podcasts will appear on the network that debuts today (2/1): A new “Colin Cowherd Podcast”; an NBA-themed show called “The Jenkins & Jonez Podcast” starring LaJethro Jenkins and Dragonfly Jonez; “Moneyline Monaco” hosted by comedian and sports gambling fanatic Alex Monaco; “Oral Sessions with Renée Paquette” focusing on combat sports; and “Catchin’ Fades With Aqib Talib,” an NFL show hosted by Aqib Talib.

TALKERS News Notes. PhillyVoice.com reports that longtime Philadelphia sports talk personality Marc Farzetta is starting his own streaming sports talk show via YouTube called, “The Farzy Show with Marc Farzetta.” Farzetta was let go by Beasley Media’s WPEN-FM “97.5 The Fanatic” in early December. Prior to his two years with WPEN, he served with Entercom’s crosstown WIP for 13 years. The new program streams from 6:00 am to 7:00 am daily. Former Philadelphia Eagles star Hugh Douglas (a former co-host of Farzetta’s) will be a recurring guest on the program…..Nationally syndicated talk host Thom Hartmann publishes his latest book this week. The Hidden History of American Oligarchy — Reclaiming our Democracy from The Ruling Class (2021, Berrett-Koehler Publishers). The publisher says that in this book Hartmann “lays out the ways in which inequality in America has shifted over the last 50 years and identifies a handful of sensical, powerful solutions that address these issues at different levels, such as getting money out of politics, addressing social despair and economic inequality, strengthening democratic institutions of governance, and fighting fear.”…..Radio One’s WBT-AM/FM, Charlotte helped raise $255,000 for three charities in the Charlotte area. In partnership with Moments of Hope Church, WBT was able to donate $85,000 each to The Charlotte Rescue Mission, Kings Kitchen, and Camino Community Center. The awarding of the funds took place on “The Pat McCrory Show with Bo Thompson,” along with Moments of Hope Church pastor David Chadwick (who hosts a Sunday morning show on WBT) present. The live broadcast resulted in an additional $5,000 being donated, which was matched by Moments of Hope and rounded up so that the final total was $270,000, with each charity receiving $90,000…..GCN nationally syndicated talk host Dr. Daliah Wachs is pictured at left getting her first COVID-19 shot from Pfizer. She says, “It was painless going in, but the next day or two I had some muscle aches, fatigue, and nausea. Thirty hours later, however, I felt great. I know the vaccine scares a lot of people and new variants keep popping up, but I feel we need to protect and plan for the here and now, with expectations that booster shots will be required for the newer strains. The vaccination is not without its risks but COVID illness is much riskier.”

Pending Business: All Impressions Are Not Created Equal

| February 1, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Chances are at some point meeting CPM or CPP was a criteria to win business. Both metrics deal with impression levels. No, we will not waste valuable time debating each metric.

The digital, social media world is pushing the impressions metric to new heights. If you haven’t already, check out how Twitter works impressions into potential reach. Let’s look at how impressions as a sales tool can amplify a radio ad campaign.

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