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PPM Analysis: 2017 in Review

| February 13, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — As was once again documented in exhaustive detail in our exclusive series of “Holiday” 2017 overviews posted here last week, the “Holiday” sweep is without question the most volatile of Nielsen Audio’s 13 ratings periods per calendar year, particularly as it relates to music radio. 

Historically, the December and January survey periods produce the next wildest activity as they directly lead up to and follow the “Holiday” momentum; things tend to quickly shake back to a sense of “normalcy” in the January report.

Owing to major programming modifications (primarily all-Christmas music), listening patterns change significantly, of course, in November and December.

Given that a variety of formats are impacted, pronounced ratings swings in the aforementioned survey periods are hardly limited though to music-intensive formats.

In anticipation of next week’s January 2018 results, let’s examine the extent and 2017 timeline of high/low fluctuations registered by a comprehensive cross-section of spoken-word stations.

Each facility shown here (a) appeared in all 13 ratings periods (January 2017 through “Holiday” 2017), notching a minimum of .1 (6+) each time and (b) reached 1.0 or higher (6+) at least once in the last 13 sweeps.

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March 2017 PPM Analysis:
Adult Contemporary

| May 2, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of adult contemporary concludes our four-part series of March 2017 ratings overviews.

This AC analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the March 2017 ratings period, which covered March 2 – 29.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Previously posted were March 2017 ratings summaries of all-news operations (Thursday, 4/27); news talk (Friday, 4/28); and classic hits-oldies (yesterday, 5/1).

Bottom-line: Among the two-aforementioned spoken-word formats and two music-intensive genres, our adult contemporary base boasts both the strongest 6+-share (5.56) and best average 6+-rank (#5.45). In each case, classic hits-oldies is the runner-up with 5.11 and #6.38, respectively.

An impressive 85% of the adult contemporary qualifying stations are in their respective markets’ top ten (March 2017, 6+).

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