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And Now, the News

| October 21, 2021

By Jon Quick
Jon Q Consulting
President/Founder

 

CARMEL, Ind. — The world of radio news writing and presentation has changed over the decades.

For fun, let’s take a trip to the archives and hear some vintage news from circa 1950.  You’ll hear a local newscast from Billings, Montana, national broadcasts from CBS, the Mutual Broadcasting System, and others.

There certainly was a mix of real news and opinion in some of these excerpts. Listen here.

Read More

Wednesday, October 20, 2021

| October 20, 2021

Liberty Media Sells All Shares of iHeartMedia Stock. The company is exiting the broadcast radio business after selling 5.94 million shares of iHeartMedia’s Class A common stock – a trade that’s worth about $150 million. Variety has the story and reports that “between November 2017 and February 2018, Liberty Media purchased $600 million of iHeartMedia debt for a total of $490 million. After iHeartRadio reduced its debt load through a bankruptcy settlement, the bonds were converted into about 6.9 million shares.” iHeartMedia issued the following statement: “We appreciate Liberty’s support for iHeartMedia, originally as a holder of debt which then converted into a meaningful equity stake, and we are delighted that they received a good return on their investment.” The iHeartMedia stock was part of the company’s Liberty SiriusXM Group that owns 78.1% of SiriusXM stock, 32% of Live Nation stock, plus small percentages of Formula One Group and the Atlanta Braves.

Audacy Acquires WideOrbit. There are no financial details included in the Audacy press release as the company announces its acquisition of “an exclusive, perpetual license to WideOrbit’s digital audio streaming technology and the related assets and operations of WO Streaming. This acquisition gives Audacy control of its product roadmap to deliver enhanced consumer-facing streaming features for its 170 million monthly listeners.” At this time, it’s unclear if this deal is the “small digital acquisition for approximately $40 million” that Audacy referenced last week when it announced it was offering $45 million in senior secured second-lien notes to raise capital, but it appears likely. Audacy will operate WO Streaming under the name AmperWave. The entire WO Streaming team, led by John Morris, SVP streaming, joins Audacy. Audacy chairman, president and CEO David Field comments, “The WideOrbit digital audio tech business perfectly complements our organic investments to make Audacy’s digital platform the top choice for listeners, clients and partners.”

Boston Sports Talkers ‘Toucher & Rich’ Launch Syndication Effort. WBZ-FM, Boston “98.5 The Sports Hub” morning drive duo “Toucher & Rich” Fred Toucher (left) and Rich Shertenlieb (right) – along with cast member Jon Wallach – begin a regional syndication effort on Monday (10/25). Beasley Media Group says the show recently celebrated 12 years on ‘98.5 The Sports Hub’ as the dominant program for Male and Adult audiences 25-54. Beasley Boston VP and market manager Mary Menna says, “We are thrilled to be able to bring Toucher & Rich’s unique brand of content and humor to sports fans throughout New England through this syndication initiative. The T&R team is already a favorite with their passionate audience. We look forward to expanding that loyal audience through this new affiliation!” Toucher says, “Being syndicated has always been a career goal and I am very excited to start this new challenge.” Rich adds, “I couldn’t be more excited to launch ‘Toucher & Rich’ into syndication. Our listeners have always been the most loyal in radio, and I’m thrilled to introduce our show to a whole new audience of potential T&R lifers.”

Bob Kessler to Anchor Midday News at WGN-AM, Chicago. Longtime WGN Radio news reporter Bob Kessler is now anchoring midday news Tuesdays through Fridays. Kessler joined WGN in 1994 as a producer and became a weekend newsroom anchor in 1997. Kessler’s work has been recognized with an award from the Illinois Associated Press Broadcasters’ Association in 2019. WGN news director Ryan Burrow says, “Bob’s been an integral part of the WGN family for decades. He’s a great newsman and capably leads the anchor desk. A true teammate, he brings a positive energy and personality to the newsroom. I’m glad we’re able to expand his role on the news team.”

WWO: WARC Study on the Value of Audio to Marketers. In this week’s blog from CUMULUS MEDIA | Westwood One’s Audio Active Group, a study from marketing advisory firm WARC and iHeartMedia is examined. Titled, “The Investment Gap: Understanding the Value of Audio,” it reveals “a major audio investment gap for marketers.” It notes that 1) Consumers spend 31% of their media time with audio, yet audio is only allocated 8.8% of media budgets. Other media represent 91.2% of ad spend and 69% of consumer media use; 2)  Marketers overspend on digital and TV, and underspend on audio: WARC’s analysis reveals brands are overspending on TV and digital by 32%, and underspending on audio by a factor of 3X; 3) AM/FM radio generates a +36% increase in monthly reach for the average brand: An incremental reach analysis of 15 P&G brands conducted via Nielsen Media Impact, the media optimization platform, reveals the average P&G brand experiences a +36% increase in reach to their TV plan through the use of AM/FM radio; 4) The younger the demographic, the greater the lift in reach: Across P&G’s 15 brands, the lift in reach generated by AM/FM radio keeps growing in younger demographics. Among persons 35-44, the average P&G brand realizes a +63% increase in reach due to AM/FM radio. Among persons 25-34, AM/FM radio doubles the TV reach. See the blog here.

Cumulus Podcast Network to Join Strata Platform. A new partnership between Comcast’s FreeWheel, Cumulus Media, and Triton Digital brings Cumulus Podcast Network’s premium podcast inventory into the Strata media stewardship platform. The FreeWheel’s Strata allows agencies to automate the podcast buying process within their existing platform workflow, including receiving electronic proposals and sending electronic orders. Through this partnership, Strata users will be able to find and buy impression-based premium podcast inventory from Cumulus Media that is validated by metrics including downloads, as measured by Triton Digital’s Podcast Metrics measurement service. FreeWheel says this will mark the first time a podcast publisher has surfaced titles and lineups, which are curated groups of podcasts designed to reach specific desired demographics and psychographics, with metrics measured by industry leader Triton Digital, in a media buying platform. Cumulus SVP, digital operations and business development Larry Linietsky says, “Cumulus Media is pleased to expand its partnerships with FreeWheel and Triton to provide current and future marketing partners efficient access to the Cumulus Podcast Network’s vast offering of premium podcasts spanning entertainment, news, sports, politics, business, money and technology as well as the voices from our 413 stations.” Triton president of marketing development John Rosso adds, “Triton is pleased to be partnering with FreeWheel and Cumulus Media to provide advertisers with streamlined access to trustworthy, aggregated podcast data within their media buying system for the first time. Our IAB-accredited Podcast Metrics lineups provide advertisers with consistent data across networks and publishers, making the process of discovering, planning, analyzing and ultimately buying podcasts at scale seamless and efficient.” Strata users will be able to access Cumulus Podcast Network’s premium podcast inventory in the Strata system beginning in the 4th quarter of 2021.

Stonecom Adds Sports Talker to Livingston, Tennessee Market. The Overton County News reports that Stonecom debuts a new sports talk radio station for the Livingston, Tennessee market. “Sports Radio 104.7 emanates from WKXD-HD3 and is heard on translator W282AG at 104.7 FM. Stonecom president and GM Larry Stone says, “We know sports fans in this area are passionate about our local teams. During all the years doing Titans Caravan stops in Cookeville and Crossville, I saw that first-hand. It’s Big Orange Country with a huge love of everything orange. We love our championship high school sports around the region, and support the hard work of Tech athletes. ‘Sports Radio 104.7’ will serve that passion.” Programming will include “Outkick 360” featuring Jonathan Hutton, Chad Withrow and Paul Kuharsky, “The Dan Patrick Show,” “The Rich Eisen Show,” and more.

January 6 Investigation/Bannon Held in Contempt, COVID-19, Supply Chain Woes/Inflation, Biden Reconciliation Bill, Afghanistan Withdrawal Investigation, Chinese Military Aggression, Southern Border Crisis, Kidnapped Missionaries, and Facebook Rebrand Among Top News/Talk Stories Yesterday (10/19). The investigation into the January 6 attack on the Capitol and the committee’s vote to refer Stephen K. Bannon to the DOJ for criminal prosecution; the rate of COVID-19 cases in the U.S., booster shots, and mask & vaccine mandates; the effects of the supply chain breakdown on the availability of consumer goods and soaring retail prices; President Joe Biden considers reducing his $3.5 trillion reconciliation bill to $1.9 trillion; the State Department inspector general’s investigation into the withdrawal of U.S. troops from Afghanistan; China’s development of hypersonic weapons and its aggression against Taiwan; the migrant crisis at the U.S.-Mexico border; the 17 missionaries being held for $17 million ransom in Haiti; and rumors that Facebook is planning a rebrand were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Fresh Edition of ‘The Fisher House Story’ Available for Veterans Day and the Holidays. There’s new programming from the Fisher House Foundation for this Veterans Day as well as for the holiday season. The Jeff Wyatt Group has produced a fresh edition of “The Fisher House Story” for 2021 available for download. “The Fisher House Story – Peace of Mind and a Place to Heal” is a radio special provided in varying lengths for news/talk radio stations as well as a 30-minute public affairs show for all formats in the U.S. and around the world. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during a medical crisis because “A Family’s LOVE is Good Medicine.” The program is available in three-hour, one-hour, 25- and 30-minute radio special versions and is hosted by long-time radio personality Jeff Wyatt. It features stories of America’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. This informational talk show will leave listeners feeling inspired during Veterans Day weekend (Veterans Day is Thursday, November 11) and through the holiday season, sharing stories of amazing service members, veterans, and their families. Host Jeff Wyatt’s love and respect for our military will only amplify these radio specials, scheduled to deliver Oct. 28 for potential airing Veterans Day weekend, during the holiday season, and for Memorial Day and 4th of July weekends as well. You can hear a demo and see the clock at: radio.fisherhouse.org. For more information on this radio special, available cash and barter free, contact Jeff Wyatt at 301-518-3640 or jw@thejeffwyattgroup.com.

Tuesday, October 19, 2021

| October 19, 2021

Bongino: ‘Me or the Vaccine Mandate.’ Nationally syndicated talk radio personality Dan Bongino told listeners to his Monday (10/18) program that he’s issuing an ultimatum to Westwood One owner Cumulus Media that he will quit the radio show he’s been hosting since May 24 of this year if the company insists on mandating that workers return to the offices/studios after receiving a COVID-19 vaccine. The Washington Examiner reports that the author and media personality is vaccinated but he is “standing up against the company’s ‘political decision’ so that people without platforms could make a ‘private and personal medical decision.’” He tells his employer, “You can have me, or you can have a vaccine mandate, but you can’t have both.” He added, “I have no intentions of letting these guys get let go, get harassed, because they made a private and personal medical decision on only one of the biggest issues of our time. There is a real thing called natural immunity. There is an even realer thing called freedom and liberty. This is a constitutional republic. People have the right to make their own medical decisions.” There’s been no public response from Cumulus Media management so far.

Salem Radio Network Host Dennis Prager Contracts COVID-19. According to a story by KUSA-TV, Denver, Salem Radio Network talk host Dennis Prager has contracted COVID-19, missing three days of his program last week. Prager was back on the air on Monday (10/18) and told his listeners that he had hoped to get COVID to achieve natural immunity. Prager attended a campaign event in Colorado Springs hosted by Republican gubernatorial candidate Heidi Ganahl on October 10. He said, “That is what I hoped for the entire time. I engaged with strangers, constantly hugging them, taking photos with them, knowing that I was making myself very susceptible to getting COVID – which is, indeed, as bizarre as it sounded.” Obviously, it’s difficult to tell where Prager contracted the virus, be it at the event, traveling to or from Colorado, or elsewhere. Ganahl’s campaign issued the following statement: “The campaign was not aware Dennis had contracted COVID until the announcement on his show. We have not been made aware of anyone who attended the event outside of Dennis’ inner circle getting the virus. We are reaching out to all those who attended to make sure they are informed. We encourage those who attended, and all Coloradans for that matter, to get tested and follow CDC guidelines if they experience any COVID-like symptoms.” Prager told his listeners he credits his recovery to treatments including ivermectin and hydroxychloroquine.

Porretti to Lead Katz Digital Audio.  Radio sales pro Scott Porretti is promoted to president of Katz Digital Audio where he’ll continue to oversee all Katz Digital Audio offerings, manage relationships with an expansive roster of publishing and technology partners, and further the growth of podcasting and programmatic digital audio on behalf of current and new partners. He was most recently EVP of Katz Digital Audio. Porretti says, “We have seen an explosion of growth in the digital audio space that is not slowing, with more people listening on their various devices than ever before. In addition, an increasing number of data attribution companies have shown undeniable validation of the unique and positive impact digital audio has on advertisers looking to reach their consumers. I am so proud of what our team has accomplished and extremely excited to help shape where our industry is heading to support Katz’s ever-expanding position in the digital marketplace and help our clients execute effective digital audio campaigns.” Katz Media Group CEO Mark Gray comments, “Katz excels at helping brands reach and engage with consumers in meaningful, impactful ways. Scott’s in-depth knowledge and vast background in developing audio solutions across a variety of platforms has helped Katz grow its diverse digital offerings and proprietary technologies. Scott’s effective team leadership style, and his extraordinary vision in this marketplace, has catapulted Katz Digital to a place where it is now viewed by advertisers as a one-stop-shop to reach diverse audiences with unparalleled scale.”

TALKERS News Notes. The Radio Advertising Bureau announces that iHeartMedia president, multiplatform group and president, Black Information Network Tony Coles joins its board of directors. Coles takes over the seat from iHeartMedia’s Darren Davis, who is retiring from the company at year’s end…..FOX News Media announces that its FOX News Digital closed out the third quarter of 2021 earning the top spot in both multiplatform minutes and multiplatform views, reaching over 5.2 billion multiplatform views (+10 percent vs Q2’21) and nearly 10.6 billion multiplatform total minutes (+8 percent vs Q2’21) for the second consecutive quarter, according to Comscore. The company goes on to say that in September, the digital network surpassed CNN.com in total multiplatform minutes for the seventh month in a row and outperformed all other news brands in the news competitive set, with 3.6 billion minutes, also according to Comscore. In September, the digital network notched over 1.8 billion total multiplatform views, outpacing CNN.com in the metric yet again and delivering over 100 million multiplatform unique visitors…..Connoisseur Media’s news/talk WICC-AM, Bridgeport, Connecticut adds FM translator W297CP at 107.3 FM as an additional frequency. Program director Allan Lamberti says, “With the addition of an FM frequency, we will really be able to get local news and information to more of the listeners of Bridgeport and beyond. This is a community that is underserved by local television news and really WICC is the only radio station that delivers it.”…..PodcastOne inks a “high seven-figure renewal deal” with podcast host and former Wall Street attorney Jordan Harbinger that keeps him and his eponymous program with the network for the foreseeable future. “The Jordan Harbinger Show” launched with the network in 2018 and PodcastOne says the show’s download numbers are nearing 11 million monthly and over 300 million all-time. PodcastOne president Kit Gray says, “Jordan embodies what podcasting is all about. His impeccable interviewing skills, his unmatched rapport with guests, his integrity and his knowledge of marketing and the business of podcasting are keystones in the growth of ‘The Jordan Harbinger Show’ and his audience is ever expanding. Not only is Jordan a dream partner in podcasting, he’s also a dear friend and we are looking forward to, and anticipating, even bigger things in 2022 and beyond.”

Global Supply Chain/Inflation, January 6 Investigation/Bannon Contempt, COVID-19, Afghanistan Withdrawal Investigation, and Colin Powell Dies Among Top News/Talk Stories Yesterday (10/18). Concerns about the effects the global supply chain breakdown will have over the winter and of soaring retail prices; the investigation into the January 6 Capitol attack and former Donald Trump adviser Steve Bannon’s risking criminal contempt over his refusal to testify; the rate of COVID-19 cases in the U.S. and mask & vaccine mandates; the State Department inspector general’s probe of the Biden administration’s withdrawal from Afghanistan; and former Secretary of State Colin Powell dies at 84 after complications from COVID were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

WBZ-AM and FEMA Unveil Emergency Studio. Pictured above at the WBZ-AM emergency broadcast facility in Hull, Massachusetts are WBZ’s Ben Parker (left) and FEMA’s IPAWS division director Antwane Johnson (right) at a ceremony for the refurbished facility on Friday (10/15). iHeartMedia‘s WBZ-AM facility serves as a Primary Entry Point (PEP) station for FEMA’s National Public Warning System (NPWS), maintained under FEMA’s Integrated Public Alert and Warning System (IPAWS), and provides critical information to the public before, during and after incidents and disasters. Under the Integrated Public Alert and Warning System Modernization Act enacted in 2015, Congress required FEMA to upgrade PEP stations across the country to ensure continuity of terrestrial broadcast services under all hazards. PEP stations are specially designated NPWS broadcast stations that serve as the primary intake source of initial broadcasts for a national alert. FEMA equips these stations, which are operated by local station personnel, with backup communications equipment and power generators that enable them to continue broadcasting information to the public during and after an emergency, including conveying official alerts to communities regionally and nationwide.

Monday, October 18, 2021

| October 18, 2021

Pending Business: Beam Me Up, Scotty. Radio sales pro Steve Lapa says, “If you sell talk radio for a living, take a minute to thank William Shatner.” Why? “For years talk radio sellers used the anecdotal examples of iconic figures who crossed into the older demographic with faces and lifestyle that made the older demo more advertiser friendly. From Mick Jagger and Joe Namath, to Cher and Goldie Hawn, these were the easy-to-reference examples leading the path to older demo acceptance. And now a new normal has fallen into our collective talk radio lap, William Shatner who at age 90 touched the sky as the planet logged on.” Read more here.

Monday Memo: Speaking of Vaccine Mandates. “Until we can come up with something else to argue about,” the latest COVID controversy offers what consultant Holland Cooke calls “new evidence demonstrating the importance of choosing our words carefully.” In this week’s column HC bullet-points some fresh research. Read it here.

Matt Sheeder Promoted to VP of Sales for iHeartMedia Minneapolis. Radio sales pro Matt Sheeder is promoted to vice president of sales for iHeartMedia’s Minneapolis station group that includes KTLK-AM, sports talk KFXN “KFAN,” and news KQQL-HD2/W227BF “BIN 93.3,” plus five music brands. Sheeder was most recently serving the cluster as local sales manager. Sheeder started in the media industry in 2015 at Comcast Spotlight. He joined the iHeartMedia Minneapolis team as an account executive in 2018. Sheeder says, “I feel fortunate to be able to help expand and lead this high-performing team. The past three years of my career at iHeartMedia have been incredibly enriching and have only helped me grow both professionally and personally. Thank you to the iHeartMedia Minneapolis team for this exciting new opportunity!”

WTOP, Washington’s Chris Roth to Acquire WNAV-AM, Annapolis from Pat Sajak. The Annapolis, Maryland radio station owned by “Wheel of Fortune” host Pat Sajak – oldies intensive, full-service outlet WNAV-AM – is being acquired by partners Chris Roth and Frank Brady for $1,000. Roth is currently a staffer in the WTOP-FM, Washington production department. WTOP has the story and notes that Roth and Brady will have to trim some of the payroll but hope to keep as many of the two dozen staffers as they can. The station will have to move from land that Sajak owns but Sajak is committing up to $100,000 to help with the move and a new lease. Roth says he will keep his position with WTOP as he transitions to his new role as co-owner of the station. Meanwhile, Sajak comments, “I am indebted to our advertisers and, of course, our loyal listeners. As I move toward retirement over the next couple of years, I’ll always look back at my ownership of WNAV with great pride and satisfaction.”

AdLarge Releases 2021 Podcasting Buying Guide. The 2021 Podcast Buying Guide V4.0 has been released by AdLarge. The company says this guide features “essential information on the rapid evolution of the marketplace including the latest resources and tools for measurement, analysis, and attribution available today. While similar to the first three guides by remaining simple to follow and understand, the fourth edition goes beyond the basics of buying and delves into the specifics behind content selection, measurement efficacy, and targeted delivery.” AdLarge SVP, head of revenue operations & digital sales Ilwira Marciszek adds, “As more buyers continue to experience the unmatched ROI of podcast advertising, we recognized the opportunity to provide guidance and context to the quickly evolving landscape of attribution, measurement, and delivery. The unprecedented growth we are witnessing today is a true testament to the power of podcasting.” AdLarge co-CEO Cathy Csukas states, “Working with a broad range of shows and clients has uniquely positioned AdLarge as an authentic resource to buyers. Our spectrum of knowledge has enabled us to gain a comprehensive understanding of the marketplace, which we’ve outlined in this playbook. Our goal is to provide everyone with the tools to make the most informed advertising decisions possible. The substantial increase year-over-year in advertiser spend has proven the audience is attentive, engaged, and ready to take action.”

TALKERS News Notes. Chicago media writer Robert Feder reports that former WGN-AM morning drive personality Steve Cochran has kicked off the fourth season of his podcast “Live From My Office.” Guests on the twice-weekly podcast this season are expected to include: Tom Waddle, Mark Giangreco, Lou Piniella, Bill Leff, Spike O’Dell and comedians Kathleen Madigan and John Da Cosse…..Cromwell Media’s sports talk WPRT-FM, Nashville “ESPN 102.5 The Game” and the NHL’s Nashville Predators agree to a multi-year extension that continues WPRT’s role as the official flagship station and broadcast partner of the Nashville Predators Radio Network. Cromwell Media president Bud Walters says, “For over 10 years the Predators have been the ‘best’ to work with. They’ve brought such excitement to Nashville, and we look forward to continuing our partnership together. We are very proud to be the flagship home of the Nashville Predators Network.”…..Townsquare Media’s KHOM, Hannibal, Missouri “NewsTalk 1070” adds Premiere Networks’ “Glenn Beck Program” to its daily lineup, effective today (10/18). Beck’s show airs locally from 11:00 am to 2:00 pm.

Supply Chain Woes/Inflation, Biden vs Progressive Democrats, COVID-19, January 6 Investigation/Bannon Subpoena, U.S. Missionaries Kidnapped, and Ahmaud Arbery Case Among Top News/Talk Stories Over the Weekend. The effects of the global supply chain breakdown and soaring retail prices; President Joe Biden’s challenges bringing progressive Democrats aboard his agenda; the rate of COVID cases in the U.S., and mask & vaccine mandates; the January 6 investigation and former Donald Trump adviser Steve Bannon’s defying a subpoena to testify before a congressional committee; the kidnapping of 17 U.S. missionaries by a gang in Haiti; and the trial of three Georgia men in the slaying of Black jogger Ahmaud Arbery were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Wednesday, October 13, 2021

| October 13, 2021

New York Festivals Announces 2021 Radio Winners. The 2021 Storytellers Gala award-winners from the New York Festivals Radio Awards have been announced. NYFestivals says the world-class audio work created by global storytellers from 30-plus countries was honored at the Storytellers Gala virtual event held yesterday (10/12). New York Festivals Radio Awards Grand Jury honored content creators across all platforms and in all genres and awarded in total 3 Grand Awards, 48 NYF Gold Radio trophies, 46 Silver and 49 Bronze. This year is the 11th year of NYF’s strategic partnership with NAB Show, the ultimate marketplace for people passionate about media, entertainment, and technology. The 2021 Grand Awards were: “I’m Not A Monster” from BBC Panorama & FRONTLINE PBS in the News Programs: Best Nonfiction Series category. The 10-part series explores journalist Josh Baker’s four-year odyssey to uncover the complex truth about an American family’s journey from Indiana to the Islamic State’s caliphate and back again to the US; The Hobbit, By J.R.R. Tolkien, Read by Andy Serkis in the Audio Books: Best Narration – Solo category. The new Hobbit recording was inspired by an extraordinary charity effort that raised over £300k for Coronavirus charities. This led to actor Andy Serkis narrating this newest recording of The Hobbit. Serkis, who voiced “Gollum” in the film recorded this magical performance of the classic text with affinity for the Tolkien world; and “Weightless” in the Podcasts: Drama Podcast category. The podcast tells the story of a character who has reached a critical moment in his life and deceives himself by telling a story that abounds with emotions, memories, and sensations. “Weightless” uses sound elements and song samples from different periods of the character’s life to illustrate his epic journey. See the complete list of winners here.

BIA Advisory Services: Radio Revenue ‘Getting Close’ to Pre-Pandemic Levels. This comes from BIA Advisory Services SVP and chief economist Mark Fratrik in a press release for the firm’s 2022 U.S. Local Advertising Forecast, released today (10/13). Fratrik says the forecast sees a rise in local radio advertising revenue next year and is expected to generate $12.7 billion split between over-the-air ($11 billion) and digital ($1.7 billion). By 2026 radio digital revenues are expected to reach $2.4 billion, while OTA goes up and down with the even political years and ends at $11.7 in 2026. “Radio isn’t faring as well as local broadcast TV, and it doesn’t get the same bump as TV in political years,” says Fratrik. “But it is getting close to its pre-pandemic levels as people continue to return to work commutes and traveling by car.” For ad revenue for all media in the U.S., the 2022 forecast says that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. The overall local U.S. advertising market is expected to reach $161.5 billion – a 10.1 % year-over-year growth – buoyed by overall strong economic tailwinds coming out of 2021. The forecast says that traditional media revenue will account for $84.6 billion and digital media will be close behind at $76.8. BIA also says it anticipates $7.5 billion of the sum will come from political advertising during a strong election season.

Salem Podcast Network Launches ‘The Doug Collins Podccast.’ A new podcast hosted by former Georgia Republican Congressman Doug Collins is being added to the shows distributed by Salem Media Group’s Salem Podcast Network, effective October 25. Salem SVP of spoken word Phil Boyce says, “For years, I was so impressed with Doug Collins as a Congressman. When we had the opportunity to bring him over to the Salem Podcast Network, we moved fast. He will be a great addition to our lineup and will help us save the country we all love.” Collins is publishing his first book in November that looks at the first impeachment of former President Donald Trump, titled, The Clock and The Calendar. Collins comments, “I am excited to be hosting a podcast that will give conservatives the tools they need to go out into the marketplace of ideas and stand up for what we believe in. Our country desperately needs to hear how a little idea that started with our Founding Fathers — the pursuit of happiness — has shaped our country into who we are today: the best nation in the world. This podcast will explore all topics ranging from politics to life advice and will blend them together for a well-rounded discussion that people can listen to and use to get the most out of life.”

Buck Sexton Honored by The Metropolitan Republican Club of New York. Last Friday evening (10/8), Premiere Networks personality Buck Sexton (left), co-host of “The Clay Travis & Buck Sexton Show,” was honored by The Metropolitan Republican Club, the largest GOP club in New York (est. 1902), at the 118th annual Metropolitan Dinner held at The Union League Club of New York City. Other honorees included Rep. Nancy Mace (R-SC), who received the Teddy Roosevelt Award, and Steve Forbes (right), chairman and editor-in-chief of Forbes Media, who received the Ronald Reagan Award For Individual Liberty. Photo: Jessica Glick Photography

2022 iHeartRadio Podcast Award Nominees Announced. The nominees for the 2022 edition of iHeartMedia’s iHeartRadio Podcast Awards have been announced. The ceremony is set to take place on January 13, 2022 at the iHeartRadio Theater Los Angeles and “will honor the very best in podcasting throughout 2021, celebrating the most innovative talent and content creators in the industry.” iHeartMedia goes on to say, “During the COVID-19 pandemic, the podcast industry saw a record number of podcasts being created and listened to, continuing to push the industry forward with more than 160 million people having listened to a podcast this year alone.” Nominees include “Code Switch,” “Conan O’Brien Needs a Friend,” “Crime Junkie,” “Louder Than a Riot,” “Office Ladies,” “SmartLess,” “Stuff You Should Know,” “The Daily,” “The Midnight Miracle” and “You’re Wrong About.” Voting runs December 13 through January 2, 2022. See more info and a complete list of nominees here. Conal Byrne, CEO of iHeartMedia’s digital audio group says, “We are excited to be back live for year four of the iHeartRadio Podcast Awards to recognize all the amazing content and talent that the podcasting medium has produced this past year. Podcast listening has continued to soar across the U.S., seeing a nearly 60% increase in monthly listeners since our first awards show was announced in 2018, filling this industry with more diversity and innovation than ever before. We look forward to honoring these major advancements in-person during the 2022 iHeartRadio Podcast Awards this January.”

TALKERS News Notes. Conservative news organization Newsmax announces that it has opened a Middle East bureau that’s being led by veteran news anchor Daniel Cohen based in Tel Aviv. Newsmax CEO Chris Ruddy says, “The Middle East is extremely important regarding geo-political issues and for American interests. We’re pleased to have Daniel Cohen, a savvy, experienced news anchor with a keen ability to communicate complex matters to the public, as our person in the region.” Cohen most recently was morning co-anchor on Los Angeles’ “Good Day LA” on KTTV-TV “FOX 11.”…..PodcastOne adds to its slate of True Crime genre podcasts with the addition of “True Crime All the Time Unsolved” and “This is MONSTERS.” PodcastOne will spearhead the production, sales, distribution and marketing for both shows. Created by Ohio-based bankers Mike Ferguson and Mike Gibson in January of 2017, “True Crime All the Time Unsolved” is a weekly series that guides listeners through the most interesting unsolved true crime stories to ever happen. “This is MONSTERS” began as a pandemic project YouTube show from Washington state-based construction worker Jiles whose interest in some of the gnarliest crimes in history sparked an idea to share that fascination with a worldwide audience resulting in a show, and now podcast, that is heard by millions around the globe…..Audacy’s C13Originals announces a partnership with Campside Media and the launch of “Fallen Angel,” an investigative documentary podcast series about Victoria’s Secret, co-hosted by veteran longform journalist Vanessa Grigoriadis, who also serves as writer, and Justine Harman, former features director of Glamour. “Fallen Angel” investigates the origin story of Victoria’s Secret, one of the world’s most iconic brands, and its effect on American culture for nearly 40 years, as told by women who witnessed what really happened behind the curtain. Through insider, first-person accounts from former Victoria’s Secret models, “Fallen Angel” reveals shocking horror stories of how their quest to be part of the elite group of models walking the runway led them down a dangerous path of eating disorders, poor health, depression, anxiety, and other issues.

Supply Chain Crisis, Oil Prices/Inflation, Debt Ceiling/Biden Spending Bills, COVID-19, January 6 Investigation, Jon Gruden Case, and ‘Squid Game’ Among Top News/Talk Stories Yesterday (10/12). The broken global supply chain’s effect on the U.S. economy; near-record high oil prices and the inflation affecting retail prices; the battle in Congress to raise the debt ceiling and the negotiations over President Joe Biden’s $1 trillion infrastructure bill and the $3.5 trillion reconciliation bill; the rate of COVID-19 cases in the U.S. and the controversy over mask & vaccine mandates; the investigation into the January 6 Capitol attack; NFL coach Jon Gruden resigns from the Raiders due to racist emails; and Netflix’s controversial hit series “Squid Games” were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.