By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — Do you remember this rule from basic sales training? Radio is a frequency medium. Radio is the more efficient way to deliver a message with high repetition to a qualified audience and for measurable results; your message needs to hit your target audience at least_____times.
How many times should a target consumer hear an audio message to generate response?
Pick a reasonable number that will trigger a purchase cycle, before the message becomes an irritant. Can’t find a number? You are not alone. I think the rules have changed faster than you realize.
By Holland Cooke
- On-hour newscast ends…
- Over-produced, self-amused intro includes the phone number…
- If it doesn’t – or even if it does – the host then announces the call-in number (“…if you want to be a part of this extravaganza,” as Sean says).
- The host then talks, and talks – in ad-libbed paragraphs — lots of “I” and “me” – about topic du jour, thinking-aloud, until happening-upon a distilled call-in proposition, with that call-in number WAY in the rear-view mirror.
- Then spots.
By Walter Sterling
Talk Show Host
Perhaps you are just starting to broadcast from your home. If so, these findings might be useful.
Pete Mundo Upped to Program Director for KCMO-AM. Programming and on-air pro Pete Mundo is promoted from APD to program director for Cumulus Media’s news/talk KCMO-AM/K279BI, Kansas City. Mundo is also host of the station’s morning show. Before joining Cumulus Kansas City, Mundo served as a host/anchor for FOX News Radio, CBS Sports Radio, Sports Illustrated’s daily platforms, and WFAN, New York. Cumulus Kansas City RVP and market manager Donna Baker says, “One of the most fulfilling rewards as a leader is seeing the impact that someone as talented as Pete can make in just two years. Growth of nearly 75% in audience since his arrival is the result of Pete’s daily focus, drive, passion, and hard work. This well-deserved promotion to program director is an opportunity to continue to expand the brand of KCMO Talk Radio for years to come.”
NOW POSTED: New Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The vibrant, one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted on the website of its flagship station, WONK-FM, Washington, DC. The new episode titled “Billions and Billions!” looks back at this past week of February 17-21, 2020 and features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Wayne Allyn Root, talk show host, USA Radio Network/Newsmax TV; Howard Monroe, talk show host/owner, WKKX/WVLY, Wheeling, WV; Grace Curley, producer/co-host, the Howie Carr Show; Daliah Wachs, M.D., talk show host, Genesis Communications Network; and Victoria Jones, executive director, DC Radio Company. This acclaimed news/talk radio show airs each week on WONK-FM, Washington, DC Friday evenings between 6:00 pm-7:00 pm ET. It also airs throughout the weekend on WRKO, Boston; KSCO, Santa Cruz, CA; KFNX, Phoenix; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; the Virginia Talk Radio Network and Pioneer Valley Radio in Springfield, MA as well as appearing on the iHeartRadio App. To listen to this week’s episode (and the program’s complete archives), please click here. To view the latest TALKERS magazine topic research, please click here.
Zaslow Re-Ups with ‘AM 790 The Ticket’ in Miami. Sports talk host Jonathan Zaslow and Entercom’s WAXY-AM, Miami “AM 790 The Ticket” agree to a new, multiyear contract extension for him to remain host of the 10:00 am to 2:00 pm show, “Zaslow and Amber,” alongside Amber Wilson. Zaslow will also continue to serve as pregame and postgame host for Miami Heat gameday broadcasts, as part of the station’s flagship coverage. Zaslow joined “AM 790 The Ticket” in 2004 and has served as an on-air personality for the station for the last 13 years. This year marks Zaslow’s 10th as a part of the station’s Heat gameday broadcasts. Entercom South Florida SVP and market manager Keriann Worley says, “Jonathan Zaslow is a true Miami sports talent and an original employee of ‘790 The Ticket.’ We are thrilled to have him back for more passionate sports talk and lock him into our impressive weekday programming.”
Cumulus 2019 Q4 Net Revenue Down 7.7%; Same Station Net Revenue Dips 1.7%. Financial data for the full year and the fourth quarter of 2019 is reported by Cumulus Media. Net revenue in the fourth quarter of 2019 was $285.5 million, a decrease of 7.7% over the same period in 2018. However, on a same station basis, net revenue was down just 1.7%. For the full year of 2019, net revenue was $1.1 billion, down 2.4% from 2018. On a same station basis, net revenue – excluding political – of $1,103.2 million was up 1.4% from 2018. Cumulus Media president and CEO Mary Berner comments, “I am very proud of the company’s 2019 results. On a same station basis, our team has now delivered the second year in a row of revenue growth and, excluding the impact of political, the third year in a row of Adjusted EBITDA growth. This performance was driven in large part by the industry-leading growth of our digital businesses and active cost management across our platforms. Additionally, we made strong progress against our financial goals during the year, paying down $220 million of debt with cash from operations and highly accretive divestitures, reducing net leverage to 4.7x. This year’s results reflect the success of our consistent focus on key strategies to create value for our investors. Despite a choppy environment and an expected political headwind, fourth quarter revenue finished in-line with the pacing we shared during our last earnings call, and, with some slight favorability on expenses, we delivered Adjusted EBITDA that was somewhat better than we had indicated. As we move into the new year, we are further expanding our delivery of compelling audio experiences and digital offerings that connect and support our advertisers and listeners. And, we are optimistic about 2020 and our continuing ability to drive strong operating and financial performance while aggressively reducing net leverage to below 4.0x.”
Round Three of January PPM’s Released. The third of four rounds of ratings data from Nielsen Audio’s January 2020 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s January 2020 survey period covered January 2 – 29. Some of the spoken-word stations that performed well in January (weekly, 6+ AQH share) coming off the challenging Holiday survey were: Alpha Media’s KXL-FM, Portland, which racked up a half share increase to finish the January survey with a 5.1 share and the #5 market rank. Entercom’s WBT-AM/FM, Charlotte adds 1.4 shares to post a 4.9 share and the #8 rank. iHeartMedia’s WOAI, San Antonio adds four-tenths to finish the month at a 5.7 share and standing steady at the #3 rank. In Sacramento, iHeartMedia’s KFBK gains an amazing 2.7 shares to leap into a tie for the #1 rank in the market with an 8.6 share. Bonneville’s KSL-FM, Salt Lake City adds a full share to end the survey with a 5.0 share and the #7 rank in the market. You can see all of the 6+ numbers from subscribing stations here. Meanwhile, check out TALKERS managing editor Mike Kinosian’s Ratings Takeaways here.
Wednesday’s Democratic Debate and the Presidential Race Top News/Talk Stories for Week of February 17-21. The Democratic candidates debate in Las Vegas and the presidential race tied for the most-talked-about stories on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was President Trump’s post-impeachment pardons and appointments. Coming in at #3 was the Department of Justice turmoil and the related Roger Stone sentencing, followed by the covid-19 pandemic, U.S.-China relations, and the deadly flu season tied at #4. The Talkers TenTM is a weekly chart of the top stories and people discusses on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
Diana Boyce Completes Disney Princess 5K. Pictured above left is Diana Boyce, wife of Salem Radio Network SVP of spoken word formats Phil Boyce, braving the chilly temps and drizzle in Orlando this morning (2/21) while finishing the annual Disney Princess 5K race. The race is part of Disney Half Marathon Weekend that benefits some 17 charities. Pictured at right is Salem Radio Network talk show host Mike Gallagher cheering Diana on.
AWM/F Announce 2020 Board. The Alliance for Women in Media and its Foundation (AWM/F) announce their 2020 National Board of Directors. Joining the AWM Board are: Katina Arnold, vice president, corporate communications, ESPN; Abby Auerbach, executive vice president, chief communications officer, TVB; Michelle Ray, executive director, The Walter Kaitz Foundation; Sandra Rice, senior vice president, outreach and strategic partnerships, Center for Talent Innovation; and Esther Mireya Tejeda, senior vice president, head of corporate communications & PR, Entercom. Officers of the board have been announced as Keisha Sutton-James, chair, vice president & CEO, Sutton Button Productions LLC, serving as chair; Heather Cohen, executive vice president, The Weiss Agency, serving as incoming chair; Christine Travaglini, president, Katz Radio Group, serving as immediate past chair; Josie Thomas, CBS, serving as treasurer; and Annie Howell, co-founder and managing partner, The Punch Point Group, serving as incoming treasurer. The following individuals will serve as Directors at Large of AWM: Joyce Fitch, legal consultant; Abby Greensfelder, founder & CEO, Everywoman Studios; Brenda Hetrick, chief revenue officer, Matrix Solutions; Jinny Laderer, co-founder & CEO, vCreative; Meg LaVigne, president, LaVIGNE MEDIA; Kelly Perdomo, vice president, content, sports, entertainment, and partnership marketing, SiriusXM; and Katherine Wolfgang, head of public relations, CBC. The following individuals will serve as Directors at Large of AWMF: Deborah Parenti, publisher, RadioInk, RBR and TVBR; Rob Stoddard, SVP program network policy, NCTA – The Internet & Television Association; and Kristen Welch, chief financial officer, Illustrative Mathematics. AWM executive director Becky Brooks says, “The role of the AWM and Foundation boards is to lead our organizations and industry as we recognize, connect and educate women in radio, television and interactive media. We have a true working board. This year’s new directors have voiced their dedication to donating time and resources to take these organizations to the next level. We are thrilled to have these talented, accomplished women joining our leadership for the next two years.”
Music Radio News and Career Moves. In the Columbia, South Carolina market, programming pro Chris Connors joins Cumulus Media’s urban contemporary WLXC-FM “Kiss 103.1” as program director. Connors was most recently with Alpha Media’s Columbia cluster as operations manager. He says, “We’ve already made ratings history in Columbia, and I’m very fortunate and extremely thankful to have the opportunity to do it again. Big thanks to John Dimick, Kenny Smoov, and Tammy O’Dell for entrusting me to lead the Columbia team. No need to pack or move; we’re ready on day one.”…..Nationally syndicated and WBLS-FM, New York afternoon drive host Deja Vu wraps up a month of celebration with the special, “The Deja Vu Show: Black History in Forward Motion,” being syndicated by ABC Audio. The commercial free, two-hour special celebrates the importance of African American representation in a variety of fields, including Broadway, film, TV and law. It features Deja Vu sitting down with iconic celebrities, artists, and influencers including: Will Packer, David Alan Grier, Celia Rose Gooding, Curtis “50 Cent” Jackson, and Isaac Wright Jr…..Cumulus Media’s Westwood One syndicated radio host Lon Helton was honored with the Tom Rivers Humanitarian Award at the Country Radio Seminar. This award – named for Tom Rivers, former WQYK PD and host of Westwood One holiday specials in the 1990s – recognizes an individual in the country radio industry who has given back to the community. Helton is one of the founders and advocates of the legendary country radiothon program, Country Cares For St. Jude Kids, that has raised almost $1 billion for St. Jude Children’s Research Hospital…..iHeartMedia announces that country star Blake Shelton is joining the lineup for the 2020 iHeartCountry Festival Presented by Capital One on Saturday, May 2 at the Frank Erwin Center in Austin. The seventh annual event will also feature performances from Dierks Bentley, Sam Hunt, Lady Antebellum, Dustin Lynch, Kelsea Ballerini, Kane Brown, Jon Pardi, and Chase Rice, plus Hot Country Knights, Bobby Bones, and more. The event will livestream exclusively on livexlive.com and broadcast live across iHeartMedia’s country radio stations in their local markets and at iHeartRadio.com.