Tag: "horizontal maintenance"

Baseball Stations: PLAN NOW
for Spring Training

By Holland Cooke
News/Talk/Sports Radio Consultant

BLOCK ISLAND, RI — With 2013 expense budgets now in umpteenth revision, this reminder: Be there or be square.

After all the sub-freezing days and nights that chill much of the USA this time of the year – and various off-season trades and free agent signings – The Boys of Summer will be a welcome sound come March.

Yet too few baseball stations establish a presence at their teams’ spring training camps. Smart baseball stations are cheerleaders, and really smart baseball stations start cheering a month before opening day, when every team is in 1st place.

Five reasons this has value:
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