Tag: "home improvement"
By Holland Cooke
Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients come to know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.
By Holland Cooke
BLOCK ISLAND, R.I. — At many talk stations, Saturday and Sunday are the most profitable days of the week. At smart stations, shows are “appointment listening” that reflect listeners’ weekend routines and bring revenue the station wouldn’t otherwise get. At other stations, management shrugs, and doesn’t (dare) listen.
I recently met the GM of a cluster owned by one of radio’s big two. When I asked “Do all your reps sell all your stations?” she smiled, assuring me that “we don’t ‘silo-sell.’” Meaning that the talk station’s inventory gets tossed-in with cluster mates, in this case AC, AOR, and oldies FMs. I could scream.
RAB Connects Radio and Home Improvement Spending. According to the Radio Advertising Bureau’s Finding Consumer Trends (F.C.T.) Report, “when consumers are determining their next home improvement project, radio ads influence that decision. Also, listener trust is positively influenced when a favorite radio station personality promotes a particular home improvement project or service – especially among 18-34 year olds.” Radio Advertising Bureau president and CEO Erica Farber adds, “The findings from the survey demonstrate radio’s ability to persuade and influence behavior. With 75% of the survey respondents being homeowners, it’s clear that radio is a key medium for home improvement companies and services to reach their target audience.” The study was conducted from October 29 to November 19, 2013 and queried over 12,300 respondents aged 18+ about their home improvement plans, timelines and estimated budgets. The RAB worked with Presslaff Interactive Revenue on the study and determined some of the top goals of homeowners regarding home improvement projects. Presslaff president Ruth Presslaff states, “The information from this report provides RAB members with the information they need to drive sales for their stations. The identification of consumers’ home improvement goals and preferences is certain to open doors for radio sellers and create a dialogue with local home improvement businesses and services.” The RAB and Presslaff are presenting a webinar on this study on January 30 for members. To become an RAB member, please call Member Response at 800-232-3131.
Sean Hannity for Senator? Governor? President? There’s often speculation in the media about the possibility high-profile personalities – especially those in the news/talk game – would ever run for public office. Premiere Networks nationally syndicated radio star and Fox News Channel personality Sean Hannity entertained that notion during the #Ask Sean segment of his FNC show on January 21. His response? “The answer is ‘yes, I think about it.’” When asked about what office he’d consider, he responded, “I’m leaving New York as you know…so it would be either in Texas or Florida.” If Hannity does seriously consider a run for office, it would be down the road as he indicates he has ties to New York for the near future – kids in school, etc. – and contractual obligations that have him working in New York. In case you missed it, Hannity’s plans to leave New York come after Governor Andrew Cuomo made public comments critical of those with traditional conservative values including being pro-life, pro-Second Amendment, and opposed to same-sex marriage. The idea of Sean Hannity being political office “material” is not new, especially as a concept floated in TALKERS. Almost a decade ago the print version of this publication featured a bold cover with an artist’s rendition of a gray “mature” version of the handsome radio star delivering a mythical presidential press conference as the nation’s Commander in Chief. TALKERS publisher Michael Harrison, who is vehemently non-partisan as a function of his role in the broadcasting industry, makes no secret of his admiration for Hannity’s qualities as a person of substance and potential leadership skills outside the radio show world. Regarding today’s news story, Harrison states, “Regardless of where you stand on his political positions, on the larger playing field of life, Sean Hannity is an extremely authentic human being with remarkable ‘people skills.’ I have witnessed him in action long enough and know enough radio broadcasters over the years to recognize how out of the ordinary he is. Hannity might be a staunch conservative and Republican Party advocate, which serves a purpose in the mosaic of things in radio and the larger marketplace of ideas – but forget the stereotypes…he is also one of the most compassionate and generous human beings in terms of his day-to-day life, his charitable work, and his dealings with colleagues in the business of all stripes. He also works a room (from the position of central player) better than anyone I have EVER seen, including Bill Clinton! I’m not saying Sean Hannity will be president. But I believe he would be extremely effective as a congressional or gubernatorial candidate in the right situation. In the meantime, from a purely selfish perspective, I truly hope he forestalls any such ambitions for years to come. We need people of his talent and character in this business and we need them now.”
Dan Spadafora Named Brand Manager at WHTC, Holland, Michigan. In West Michigan, Midwest Communications brings Dan Spadafora aboard as brand manager and morning drive personality at WHTC, Holland, Michigan (25 miles southwest of Grand Rapids). Spadafora comes to WHTC from his most recent position with Clear Channel’s sports talk WMAX-FM, Grand Rapids “96.1 FM ESPN” and sister news/talk combo WOOD-AM/FM. He says in a statement, “Radio to me has always been more than simply a job. It is about providing a service to the community while also doing something I love. I want to show that not only is radio alive and well, but this station in town can be a station people can depend on for local news and information. ‘Holland’s Hometown Station’ should be a news leader.”
Journal Broadcast Group Re-Aligns; Separates Radio and TV. The move means that Journal Broadcast Group EVP and GM for the Milwaukee TV and radio stations Steve Wexler takes on the new role of EVP of radio for the company. Debbie Turner is named EVP of television. Journal Communications president and CFO Andre Fernandez explains, “As we have invested in our broadcast businesses and expanded our geographic footprint over the last decade, we believe that repositioning our broadcast segment around television and radio recognizes the unique expertise we’ve always had in Journal Broadcast Group around each medium. These changes also ensure the appropriate strategic focus and resourcing for each business, and should help us further improve our operational performance.”
Cox Media Group Announces Openings in Tampa Cluster. With the promotion of Tim Clarke to director of digital audience and the departure of program director Michael Sharkey, Cox Media Group Tampa has three new programming positions as a result of organizational changes following these events. Tampa VP and market manager Keith Lawless states, “CMG has invested the last four years in creating some of the biggest and most successful brands in Tampa Bay. This is a very unique opportunity that CMG Tampa has not seen in decades. The entire CMG family is eager to welcome the next programming leaders to help take these big brands to the next level.” Positions include:
- CMG Tampa Operations Manager (OM): This new position will oversee all programming and content for CMG Tampa’s six top rated FM brands. Those stations include WWRM “Magic 94.9,” WSUN “97X,” WPOI “HOT 101.5,” WHPT “102.5 The Bone,” WDUV “105.5 The Dove,” and WXGL “107.3 The Eagle.” This individual will oversee all program directors and will report to the Tampa VP/market manager. The OM will also have PD responsibilities for one or more stations.
- WPOI/WSUN Program Director: This individual will be responsible for the branding and growth of Tampa Bay’s most innovative 18-49 brands, “HOT 101.5” and “97X.” In its third year in format, “HOT 101.5” is a top ranked CHR while “97X” delivers one of the deepest relationships with its listeners as America’s premiere Listener Driven Radio station. This individual must have a track record of successfully developing brands as well as a deep understanding of emerging digital and social platforms. This position will report to the OM.
- WHPT 102.5 The Bone Program Director: This person will be responsible for the overall operation of America’s hottest talk radio station. “The Bone” has one of radio’s largest personalities with the highest ratings, all on Florida’s hottest signal. The successful candidate will have a track record of successfully operating talk-based formats, working with high-profile talent, and creatively marketing and growing brands like “The Bone.”
Interested candidates should send their resumes and cover letter to Keith Lawless: 1015.Lawless@coxinc.com.
Twitter Tip: Think Twice. Broadcasters using Twitter to connect with their audience are offered some tips from media consultant Holland Cooke who writes the following. Observation: You won’t lose followers by not Tweeting. Twitter is a powerful tool. I myself was a late-adopter, and I’m real impressed. AND IT’S FREE…and that’s a double-edged sword. Tip: Pretend that each Tweet costs you a dollar. Why? Watch your followers numbers. They tend to go down right after you’ve Tweeted something, which, apparently, one or more followers didn’t find relevant. Don’t take it personally! Whoever just left (and I wish there was a way to know who) might’ve followed you in the first place because an earlier Tweet was as enticing as the one that turned ‘em off wasn’t. You yourself will un-follow after perhaps even a Tweet doesn’t grab you. Spam is spam, whatever the platform. I was recently exposed to some research that demonstrated something you might find unsurprising: Tweets about one’s self get re-Tweeted less than Tweets which link to third party internet content. In Contagious: Why Things Catch On (Simon & Schuster), Wharton prof Jonah Berger writes, “People like to pass along practical useful information. News others can use.” Social media is sharing. Facebook seems to be degenerating into pictures of what the waiter just delivered.
Odds & Sods. WPHT, Philadelphia morning drive talk host Chris Stigall got the chance to do an in-studio segment with WestwoodOne syndicated talk host, SNL alum and comic Dennis Miller as the latter was on the East Coast for a stand-up gig at a nearby Delaware casino. The two talked about Jimmy Fallon succeeding Jay Leno, his take on the job President Obama is doing and a look ahead to a possible Chris Christie–Hillary Clinton race in 2016…..Nationally syndicated Nashville-based talk host Phil Valentine will appear on Fox Business Channel this evening (1/23) to discuss the issue of global warming on John Stossel’s program. Valentine recently produced the film “An Inconsistent Truth” challenging current global warming conclusions. Also appearing on tonight’s show are Bill Nye the Science Guy and Marc Morano who runs the website ClimateDepot.com…..Fox Sports Radio Network is announcing it will be broadcasting live from New York next week leading up to Super Bowl XLVIII as it has for the past 13 years. Beginning Monday, Fox Sports Radio will bring listeners programming and updates from several locations throughout New York City as the Dan Patrick show, “Jay Mohr Sports,” J.T. The Brick and “Steve Gorman SPORTS!” broadcast live from the center of the action…..Once again ESPN Deportes Radio is presenting play-by-play of the Super Bowl in Spanish. Coverage will begin with a three-hour special Super Bowl preview from the stadium with analysis by Kenneth Garay, Sebastian Christensen, Eduardo Martell, Carlos Arratia and Marcelo Sandrin. Game coverage starts at 6:00 p.m. with Garay (play-by-play) alongside Christensen (analysis) in the booth, and Sandrin reporting from the field…..The San Franciso 49ers name former NFL player Tim Ryan color analyst for 49ers radio broadcasts. He replaces Eric Davis and will work with Ted Robinson. Cumulus Media‘s sports KNBR and rock KSAN serve as flagships for San Franciso football games.
Global Warming/Eastern Freeze-Western Drought, Roe v. Wade Anniversary, ObamaCare Rollout, Bob McDonnell Investigation, ‘Real’ U.S. Unemployment Figures, and Iran Nuclear Deal Among Top News/Talk Stories Yesterday (1/22). The freezing winter weather affecting the East and the Western drought plus talk of their possible relationship to global warming; the anniversary of the Roe v. Wade decision that made abortion legal; criticism of the rollout of the Affordable Care Act; the investigation of former Virginia Governor Bob McDonnell on corruption charges; the report that the real unemployment figure in the United States is over 30%; and the deal being struck with Iran over its nuclear program were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.