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2015 International CES: Innovation and Re-Invention

| January 6, 2015

Talkers coverage of the Consumer Electronics Show 

 

By Holland Cooke
Radio Consultant

 

cookewriterLAS VEGAS — Radio take note: Some of what’s-new here is…what’s-old.  Big signs all around the Convention Center boast, “When people think instant, they think Polaroid,” a brand that’s leveraging its 50-year product position for the selfie era.  Its smartphone-size Zip Mobile printer prints without ink.  The color is embedded in the paper.  And new-tech has updated old-fashioned pinball machines, with WWE and other now-popular themes.

Today, Ford’s CEO will keynote, and I’ll give you his connected car update in tomorrow’s TALKERS.  CBS CEO Les Moonves will also keynote.

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