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Tag: "H and H Communications"

Yelling and Obfuscation

| June 28, 2016

Al Herskovitz
H&H Communications
President

 

herskovitzwriterBRADENTON, Fla — There are those who blame the explosion in the use of social media as the cause for the increase in yelling and obfuscation one hears in commercials today.  Yes, it seems to be somewhat true but, in my memory, auto dealers always have screamed their spots, although I’ve never understood why. I suppose the idea is,  if you holler loud enough, the listener is more likely to pay attention to your message.

And there does seem to be an increase in obfuscation with the use of words such as “nearly, virtually, almost, up to.” There was one I recently heard for a liquid detergent that will “virtually remove the dirtiest spot” in your clothes. What does this mean?  If you still can see the stain, would you walk around wearing that shirt?  I guess if you were a gambling person, you’d  buy the product and hope for the best.

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