Tag: "Gordon Burrell"
By Jeff McKay
Special Features Correspondent
ATLANTIC CITY — New Jersey broadcasters face the daunting issue of having to compete with New York City, the largest market in the nation to the north, and Philadelphia, the 9th Nielsen-rated market to the south, all while fighting formidable radio stations in their own backyard markets like PPM-rated Middlesex-Somerset-Union, along with #53-rated Monmouth-Ocean on the Jersey Shore, and rated markets in Atlantic City, Morristown, and Trenton. With a population of over eight million, many of whom commute daily to the neighboring big cities, the task of gaining listener loyalty might be more challenging in the Garden State than anywhere else.
Each year, the New Jersey Broadcasters Association holds its annual convention in Atlantic City, and as is the tradition, it’s not just a chance for broadcasters to mingle. The 69th annual two-day event that took place yesterday and Wednesday (6/22-23) at Caesars Atlantic City featured a number of productive work sessions dedicated to new technologies, mentoring talent, improving stations’ ad revenue, and honoring the best performers on New Jersey radio.