Tag: "Gordon Borrell"
By Phil Boyce
Salem Media Group
VP/Director, Spoken Word Format
Operations VP, New York Region
NEW YORK — Two years ago, after getting disgusted with talk radio haters predicting the death of this format, I wrote a column published here in TALKERS magazine called, “Why Talk Radio is NOT Dying.” I received more than 200 “likes” from people who thanked me for standing up for the format that we all have come to know and love. I recently found the column by accident and thought it’s time to re-visit it two years later.
To paraphrase the great Mark Twain, “The rumors of our death have been greatly exaggerated.” Usually when you find people predicting the demise or death of this format it comes from two sources: a) people who don’t truly understand this format and, b) people who do understand it, and loathe it. When Jerry Del Colliano predicted the death of talk radio would come in 2014, I asked him what he thought about the format in general, and he admitted he hated it.
By Holland Cooke
NASHVILLE — Each year, there’s one session at the NAB/RAB Radio Show I reckon that – alone – was worth the trip. Researcher Gordon Borrell nailed it this year with his presentation “Reach Beyond Radio: The Local Media Company of the Future.”
He began with a-whack-on-the-side-of-the-head, saying “It’s as if it’s 100 years ago, and we’re blacksmiths, watching our customers ride by in cars.” Instead, “be in the transportation business.”
Admittedly, I’m a fan of Borrell’s work, and he and I share some client stations. But the future he described isn’t conjecture. Specific action steps he detailed flow from proprietary survey data including interviews with 7,500+ of the small businesses radio wants on-air.
By Jeff McKay
Special Features Correspondent
ATLANTIC CITY — New Jersey broadcasters face the daunting issue of having to compete with New York City, the largest market in the nation to the north, and Philadelphia, the 9th Nielsen-rated market to the south, all while fighting formidable radio stations in their own backyard markets like PPM-rated Middlesex-Somerset-Union, along with #53-rated Monmouth-Ocean on the Jersey Shore, and rated markets in Atlantic City, Morristown, and Trenton. With a population of over eight million, many of whom commute daily to the neighboring big cities, the task of gaining listener loyalty might be more challenging in the Garden State than anywhere else.
Each year, the New Jersey Broadcasters Association holds its annual convention in Atlantic City, and as is the tradition, it’s not just a chance for broadcasters to mingle. The 69th annual two-day event that took place yesterday and Wednesday (6/22-23) at Caesars Atlantic City featured a number of productive work sessions dedicated to new technologies, mentoring talent, improving stations’ ad revenue, and honoring the best performers on New Jersey radio.