Tag: "Google Audio"
Auction an Alternative to Unsold Inventory
Mike Kinosian
Managing Editor
TALKERS magazine
LOS ANGELES — Airline executives are adamant that all seats on all flights are sold, albeit by fluctuating fares.
Likewise, hotel owner/operators strive for as few vacancies as possible.
The same sentiment obviously applies in radio, as managers cringe at the notion of any unsold inventory.
