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Monday, November 15, 2021

| November 15, 2021

Monday Memo: Split-Shift Success. “Just reading this may exhaust you,” consultant Holland Cooke warns. In this week’s column, he debriefs a talker who’s on radio at 6:00 am and TV at 6:00 pm, every day. Read “what radio can learn from TV, and what TV can learn from radio,” here.

 

Pending Business: Get Back. Radio sales pro Steve Lapa says the long-anticipated Beatles documentary, Get Back – to be premiered on Disney+ in three parts November 25-27 – reminds us of the important connection between radio and its listeners. He also suggests news/talk talent can latch on to that connection and the memories, providing a possible sale for their stations. Read it here.

Newsmax TV Available to Amazon Fire Users. The Newsmax TV channel is now available to Amazon Fire TV’s 72 million users. Newsmax says that it is now the only major cable news channel available to more than 100 million U.S. homes. Newsmax TV is available on all major cable systems and is streamed free on most major OTT and connected TV platforms, including Samsung+, Roku, Pluto, Xumo, LG, VIZIO, Chromecast, YouTube and more. Newsmax adds, “Remember, Newsmax is now the fourth highest-rated cable news channel in America because tens of millions are tuning in for news they can really trust!”

ABC Audio Offers Thanksgiving Weekend Programming. Holiday weekend programming from ABC Audio includes one for news and news/talk stations titled, “On the Move.” Hosted by ABC News Radio correspondent Alex Stone and featuring reporting by ABC Audio’s anchors and correspondents, “On the Move” reports on the newest transportation technology on Earth and in space. The three-hour special explores jet packs, the latest aviation developments, the goal for auto manufacturers to become all-electric, and how to take a vacation via virtual reality. It also features interviews with scientists and engineers working on a spacecraft designed to gather crucial information while orbiting an asteroid in deep space, and with a woman breaking speed records with a special car on ice in Antarctica.

Inflation/Supply Chain, Biden-Harris Relationship, Infrastructure Bill, U.S.-China Meeting, January 6 Investigation, COVID-19, and Kyle Rittenhouse Case Among Top News/Talk Stories Over the Weekend. Soaring consumer prices and the broken supply chain; reports of a dysfunctional relationship between the White House and Vice President Kamala Harris; President Joe Biden’s trillion dollar Infrastructure Bill to become law on Tuesday and former New Orleans Mayor Mitch Landrieu named to oversee the implementation; Biden’s planned meeting this week with China’s Xi Jinping; the investigation into the January 6 Capitol attack, the move to refer former White House chief of staff Mark Meadows for contempt, and Steve Bannon’s indictment for refusing to testify; the climbing rate of COVID-19 cases in some parts of the country and an appeals court freezes Biden’s OSHA directive mandating vaccinations; and this week’s closing arguments in the Kyle Rittenhouse case were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Get Back

| November 15, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Meet The Beatles, again.

This time it’s Get Back, a three-part documentary that may shed some new light on the last days of arguably the greatest, most influential band in the history of pop music.

Many of us who were lucky enough to experience the magical connection between radio and the Beatles will enjoy another ride down memory lane. Consider the documentary’s premise: a new peak into the dynamic of the forces that lead to the break-up of the band that created the music that was the soundtrack as you held hands for the first time and traveled the long and winding road. From the great AM radio DJs to FM personalities, the voices that built the excitement of every new song and interviewed “the boys” also became an integral part of that magical radio connection that influenced millions world wide. Sorry, I may have buried the sales lead.

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