Tag: "Gayle Troberman"
Cumulus Media Names Two Execs to Multi-Platform Content Development Positions. The new title SVP, sports, content and audience is a promotion for Bruce Gilbert, who has been serving with Cumulus Media for the past seven years. This new title formalizes Gilbert’s role following “consistent accomplishments leveraging the company’s massive sports portfolio to build compelling new franchises and successful partnerships.” Gilbert continues to direct all sports programming for Cumulus radio stations and Westwood One Sports, which also entails overseeing key partnerships with iconic brands including the NFL, the NCAA, the Masters, and the PGA Championship/Ryder Cup. Cumulus also brings Doug Cohn aboard as SVP, music & entertainment, content and audience in which he’ll “lead new content development across the company’s platforms, including broadcasting, podcasting, streaming, social media, digital, and live events.” He was previously with ViacomCBS as SVP, music & talent for Nickelodeon. Cumulus EVP of content and audience Brian Philips says, “Today’s audio ecosystem provides us with infinite opportunities to break talent out of their traditional lanes and our consumers with the ability to access our products whenever they wish, on an ever-widening array of platforms. Cumulus is bursting at the seams with creative chops and the ambition to thrive in this exciting environment. Doug has shown a Midas touch in understanding what the next generation will want, and Bruce has forged groundbreaking partnerships for years and will now have more runway to innovate – these two leaders possess the vision to produce a surge of remarkable new Cumulus content.”
Broadcast for Broadway. Pictured above at The Hunt & Fish Club on W 44th Street in the heart of the Theater District are (from l-r): The Broadway Association’s Cristyne Nicholas, Broadway historian, NYPost columnist, and WOR morning host Michael Riedel, and WNYM “AM 970 The Answer” afternoon host Kevin McCullough. Salem’s “AM 970 The Answer” and McCullough presented the “Broadcast For Broadway” show from 6:00 pm to 8:00 pm last Friday night as Broadway shows were staged for the first time since the pandemic began in March of 2020. The program was presented in conjunction with Nicholas & Lence Communications, The Broadway Association, and The Actors Fund.
WARC and iHeartMedia Study Underscores Gap in Audio Investment from Marketers. According to data from a study by WARC and iHeartMedia, although consumers spend 31% of their media time with audio, brands only allocate 8.8% of their media budget to audio, while 25% of brands eschew audio entirely. The study concludes that consumers of every generation are spending more and more time with audio content across radio, streaming and podcasts driven by audio’s ease and accessibility with the growth of wireless headphones and smart speakers adding to in-car, at home and at work listening. WARC Data forecasts audio advertising spend in the US to reach $13.9 billion this year, a double-digit recovery (+10.9%) from the pandemic’s 2020 cuts, yet the report highlights a large audio investment gap and the vast opportunity that exists in this mass reach and high engagement audio advertising market. The study identified four key types of advertiser attitudes towards audio: 1) Audio Avoiders, the 25% of advertisers who do not invest in audio at all; 2) Broadcast Believers, who have seen the benefits of radio and are beginning to delve into more forms of audio; 3) Digital Only, those who have started to invest but are missing out on the full suite of audio options, particularly the 90% reach of broadcast radio; and 4) Cross-Platform Champions, who explore audio’s full potential and continue to test, learn from and optimize their investments across platforms. iHeartMedia chief marketing officer Gayle Troberman says, “The Audio Investment Gap is the single-biggest growth opportunity for brands. With the growth of wireless headphones and smart speakers paired with in-car listening, audio is everywhere, and consumers are listening in more places, more times throughout the day. But too many brands are on mute. Brands that right-size their audio investments and begin spending and innovating across radio, streaming and podcasts outpace competitors in finding new audiences, building brand affinity and driving sales.” See the full report here.
NuVoodoo: Delta Variant Keeping the Vaccinated at Home. A recent study from NuVoodoo Media Services on public attitudes toward attending large indoor gatherings indicates the unvaccinated are “nearly twice as likely to attend large indoor gatherings with no COVID restrictions, when Compared to their vaccinated counterparts.” Among the people 18-64 surveyed, 47% were fully vaccinated, with another 10% having had the first of the two-shot vaccines – meaning 57% of the subjects are at least partially vaccinated. There’s another 5% who say they’re trying to find time to get vaccinated. There are 20% who are not interested in getting vaccinated at all and another 18% who say they’re still researching facts about the vaccines or aren’t sure about getting vaccinated. The study found “only 4 in 10 people would attend a large public indoor gathering that didn’t require prior COVID-19 vaccination or other safety measures.” NuVoodoo president Carolyn Gilbert says, “As always, the devil is in the details – and the results change with age. In our sample, which includes only pre-retirement demographics and excludes the vaccination status of seniors, 55-64s are the only age cell in our study where a solid majority are fully vaccinated. Vaccination rates hover around 40% among young women and fall well below that level among young men.” NuVoodoo EVP of research Leigh Jacobs adds, “Our study results indicate that Delta’s impact on event attendance is significant. For example, better than 2 in 5 either will not (or might not) attend business conferences or trade shows. Requiring proof of vaccination lifts attendance among the vaccinated while disenfranchising the unvaccinated. Potential attendance is limited either way. Last week’s cancellation of the October NAB event underscored the value of virtual attendance options wherever possible. Virtual won’t work to replace every event experience, but it can be an attendance-widening addition in many cases – and an insurance policy in others.”
TALKERS News Notes. The new podcast from retired NBA All-Star Metta World Peace debuts on PodcastOne today (9/21). “Mettaphorically Speaking” features Metta World Peace as he interviews a variety of people from the worlds of athletics, music, film and television, and business covering topics including sports, business, mental health and community, with a goal of inspiring and empowering listeners to pursue their own passions and dreams.” PodcastOne president Kit Gray comments, “Metta World Peace was a force to be reckoned with on the hardwood courts of the NBA and he’s a force to be reckoned with in the world of podcasting. His drive to search for the deeper purpose and meaning in life matches the drive that shone in his career as a professional athlete, and we couldn’t be more pleased to be hosting his podcast.”…..iHeartMedia announces a new iHeartPodcast slate of true-crime shows in collaboration with KT-Studios after their first successful venture together produced, “The Piketon Massacre.” The new slate of podcasts begins with, “The Dougherty Gang.” iHeartPodcast Network COO Will Pearson says, “iHeartMedia is excited to join forces with KT-Studios to co-produce this brilliant new slate of true-crime podcasts. We’ve seen incredible success with KT-Studios and are excited to offer listeners a full slate of new podcasts that delve into everything from unsolved murders to some of the most bizarre crimes in the name of love.”…..This Thursday, WMVP-AM, Chicago “ESPN Chicago” personality David Kaplan steps off on the second annual Walk As One Chicago charity walk to benefit Bernie’s Book Bank, a nonprofit dedicated to increasing book ownership. During the 24-mile walk, Kaplan and Bernie’s Book Bank CEO Darrin Utynek will distribute free books to K-6th grade students at James Ward Elementary. Since 2009, Bernie’s Book Bank has distributed more than 19 million books to Chicagoland children ages birth through sixth grade.
COVID-19, Debt Ceiling Debate, Biden UN Address, Immigration Woes/Border Agents Violence, U.S.-Australia Sub Deal, Canadian Election, and Gabby Petito Case Among Top News/Talk Stories Yesterday (9/20). U.S. COVID-19 deaths match the number of those who died from 1918-21 Spanish Flu pandemic, boosters, masks & mandates; the debate in congress over raising the U.S. debt ceiling; President Joe Biden to make first address to UN; the immigrant situation at the U.S.-Mexico border and the video of border agents on horses rounding up Haitian migrants; the controversy over the U.S.-Australia nuclear sub deal; Prime Minister Justin Trudeau wins re-election but fails to gain a majority in parliament in Canada; and the case of Gabby Petito and missing fiancé Brian Laundrie were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
FOX News Radio’s Brian Kilmeade Show to Air Live on WABC, New York. Beginning January 2, the FOX News Radio-syndicated Brian Kilmeade show will air live in the 10:00 am to 12:00 noon slot on Cumulus Media‘s 77 WABC, replacing the Chris Plante program. Kilmeade, co-host of FOX News Channel’s “FOX & Friends” morning show, is also a New York Times bestselling author. Kilmeade says, “As a Long Island native, I grew up listening to WABC and having been doing so my whole life. Being a guest on the station has always been an honor, but to now have my nationally syndicated radio show carried by WABC, is a career goal that I am humbled to achieve. This is a real reflection of not only just me, but of my incredible team, including Alyson Mansfield, Eric Albeen, and Pete Caterina.” Kilmeade’s radio program has been experiencing steady growth in affiliate adds and close to 30 new stations will pick up the program on December 31, including: KSEV, Houston; KOIL, Omaha; KIVA, Albuquerque; KLIN, Lincoln; and WVFT-FM, Tallahassee. FOX News Radio VP/GM Doug Murphy states, “‘The Brian Kilmeade Show’ is a staple to the FOX News Radio brand and has proven to be an enormous success. We are delighted to expand the program to broadcast live on WABC.”
Tom Sullivan Show Growing into 2019. The nationally syndicated Tom Sullivan show is experiencing a “renaissance,” according to syndicator Talk Media Network, “thanks to a fully staffed affiliate relations team.” Talk Media Network’s Josh Leng says the KFBK, Sacramento-based program has added 12 new stations to its roster recently (including KSRO, Santa Rosa; WGOW-FM, Chattanooga; and WLFJ-AM/W225AZ, Greenville-Spartanburg) and has another 10 stations inked to add the program in the New Year. Tom Sullivan says, “I’m thrilled to be adding so many new stations to my show, expanding our audience even further – the smartest audience, the smartest callers in talk radio, who add to the program and make it even more entertaining.” Leng adds, “Talk Media Network is affiliate friendly in all we do. Stations that have worked with us for years, airing our weekly programs, are now adding our weekday shows as well. The New Year will only get bigger and better as TMN continues adding more quality programming.”
Eric Hadley Appointed SVP of Marketing for iHeartMedia. Advertising pro Eric Hadley is named senior vice president of marketing for iHeartMedia, serving under EVP and chief marketing officer Gayle Troberman. In this role, Hadley is charged with reimagining “marketing for advertising partners. He will work closely with advertising partners advising them on their audio strategy, to ensure that clients understand how to best plan, buy, measure and optimize the audio experience.” Troberman adds, “As the leader in audio, we understand more than anyone that we’re at a key moment when all things audio are growing. It’s important that we have someone who understands data, content, planning, and creative. Eric’s experience on the client, agency and media sides of the table will help us continue to lead the way with audio.” He most recently served as chief marketing officer for GroundTruth. He’s also served with Microsoft, The Weather Channel, and Outbrain.
Paul A. Rothfuss Named Roanoke-Lynchburg Market Manager for iHeartMedia. General sales manager Paul A. Rothfuss is elevated to market president for iHeartMedia’s Roanoke-Lynchburg market. He takes over for Chuck Peterson, who was recently promoted to area president for the Roanoke-Lynchburg, Harrisonburg and Winchester markets. iHeartMedia Virginia/Carolina president Dave Carwile says, “We are thrilled to have Paul lead the Roanoke-Lynchburg market. Paul was the first to raise his hand when the market president position posted. He’s a proven leader who consistently displays big thinking and has a solid track record of sales leadership. We’re excited about the future of our sales and programming teams under Paul’s leadership and direction.”
TALKERS News Notes. The “Armstrong & Getty” show – based at KSTE, Sacramento and hosted by Jack Armstrong and Joe Getty – raised more than $1 million to benefit The Warrior Foundation/Freedom Station from its recent five-day radiothon. The charity purchases plane tickets for injured warriors so that they can spend the holidays at home and with their families. The organization also supports the military by providing transitional housing used during both recovery and transition processes. Joe Getty says, “Many of our brave men and women come back from military service with overwhelming burdens to bear. It’s then that we as Americans have to be there for them. I believe that as their service ends, ours begins.” Jack Armstrong adds, “Supporting Warrior Foundation/Freedom Station is one simple way for our community to acknowledge that our freedoms only exist due to their sacrifice. We’re proud to be a part of this effort to support our troops.”…..Comrex announces a new partnership with Maple Audio Technology, a firm that supplies the latest in technology for digital broadcast for both television and radio in Japan…..Chicago media writer Robert Feder reports that Windy City sports talk personality Terry Boers will do some vacation fill-in work on Entercom’s WSCR “The Score” during the holidays. Boers retired from the station in January of 2017. He plans to sit in with Matt Spiegel on December 24 and 28 and with Steve Rosenbloom on December 27…..CBS Audio Network is offering a three-hour special called the “CBS Audio Holiday Special,” hosted by Gil Gross that covers such stories as ‘How Poinsettias Became the Holiday Flower’, ‘How Dickens’ A Christmas Carol Became Essential to the Holidays,’ ‘The history and fun stories about Menorahs and the origin and traditions of Kwanzaa. Along with how ‘Auld Lang Syne’ became a New Year’s staple thanks to this radio network, the Columbia Broadcasting System (CBS) and its founder William Paley.”…..And speaking of the holidays, pictured below is Westwood One syndicated personality Jim Bohannon dressed as Santa Claus posing with his elves at the Chickasaw Point Women’s Club benefit for the Collins Children Home of Seneca, South Carolina on December 13.
iHeartMedia Confirmation Hearing Set for January 10. After settling two lawsuits earlier this week, iHeartMedia learns that its Confirmation Hearing for exit from Chapter 11 reorganization will continue on January 10. Judge Marvin Isgur has also set January 17 as a date for concerns regarding the Clear Channel Outdoor Holdings Separation Settlement and January 22 for addition CCOH separation settlement concerns and the GAMCO motion. Finally, January 23 is the date to consider any remaining confirmation issues. An important date is January 9. That’s the deadline for filing objections to the CCOH Separation Settlement agreed to on December 16 that raises the revolving line of credit from iHeartMedia to CCOH to $200 million with iHeart is also indemnifying CCOH for up to 50% of certain tax liabilities.
Trump-Russia Investigation/Flynn Sentencing, Trump Foundation Case, Border Wall-Government Shutdown Threat, Xi Jinping Speech, Dow Activity-Recession Fears, Woody Allen Teen Lover Story, Penny Marshall Dies, and NFL Action Among Top News/Talk Stories Yesterday (12/18). The Robert Mueller-led investigation into possible connections between Trump campaign operatives and Russian agents and Tuesday’s related sentencing hearing for former Trump national security adviser Michael Flynn; the Trump Foundation agrees to shut down after allegations of self-dealing; the battle over funding the U.S.-Mexico border wall and the threat of a government shut down; Chinese President Xi Jinping’s speech in which he defends China’s economic policies; the Dow’s December slough and worries about an impending recession; a former teenage lover of Woody Allen reveals her story; actress/director Penny Marshall dies at 75; and the weekend’s NFL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. Nationally syndicated adult contemporary evening personality Delilah joins the program schedule at Max Media’s WVBW, Norfolk “92.9 The Wave.” The Premiere Networks host is airing in the 7:00 pm to 12:00 midnight daypart…..Via an affiliation relationship with Envision Networks, Lazer Broadcasting Corporation is offering the “Radio Lazer” Spanish-language music format. Lazer calls the format “a modern regional Mexican” one that plays today’s most popular songs in a top-40 environment…..Entravision Communications Corporation extends its agreements with Al & CM Broadcasting LLC to represent on a network basis and air Alex “El Genio” Lucas through 2020. Alex “El Genio” Lucas’ syndicated morning radio show airs on Entravision’s “La Suavecita” radio network in 13 markets across the country.