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Tag: "Fox News"

Monday Memo: Selling the Sorehead Show

| July 19, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Last week’s column dealt with the product aspect of talk radio’s negativity problem. This week, about sales.

Face facts:

  • We live in a divided America. Many are dug-into “rigged election” and similar grievance mantras.
  • Say “talk radio,” and you conjure a caricature. A decade ago Rush Limbaugh’s Sandra Fluke faux pas scared-away major advertisers who never came back.

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Monday Memo: Quoting Sgt. Hulka

| June 28, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — When Donald Trump was inaugurated, “it’s like someone flipped-a-switch,” a conservative pundit crowed on my TV show in 2017.

Fast-forward to January 20, 2021. It’s like someone flipped-a-switch. The very same radio righties and FOX News commentators who spent four years telling us how each day was even happier than the day before now sulk that tomorrow will be even worse than today. Our grandchildren are screwed.

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Monday Memo: Listeners Kidnapped!

| May 17, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Notice how often transmitters invite listeners and viewers to leave?

NBC uses affiliates’ air to ask viewers to watch Peacock instead. They even cannibalize their own linear channels. As President Trump recently addressed Congress, Lester Holt anchored on NBC, while MSNBC “Morning Joe” stars anchored coverage on Peacock. As if Brian Williams + talking-heads on MSNBC and Shepard Smith + talking-heads on CNBC weren’t splintering viewership already.

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Monday Memo: Argument? Or Assessment?

| April 5, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — While shutdown-weary listeners yearn for The American Comeback:

  • FOX News feeds gotcha questions to budding correspondents it sends to White House briefings, where this president’s press secretary is more diplomatic than her predecessors.
  • Once CNBC’s credible, iconic “Money Honey,” FOX News B-teamer Maria Bartiromo seems to have taken the baton from disgraced Lou Dobbs. Mark Levin’s pitch is approaching an octave only dogs can hear.
  • Prominent among cable news and talk radio catch-phrase accusations are that Democrats want “utopia” and “open borders,” words I have never heard Democrats utter.
  • Asian-Americans are being assaulted in broad daylight, after Donald Trump branded COVID-19 “The Chi-nah Virus” relentlessly, because he knows what our sales reps preach to advertisers: repetition works.
  • Gun sales are so brisk that ammunition – already price-gouged — is being rationed in some places. The U.S. Capitol grounds seem no safer than supermarkets and other modern day killing fields.
  • There aren’t enough mental health professionals to meet demand.

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Monday Memo: Lennon, McCartney, Marbourg

| March 22, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Paul McCartney mused, “You’ve got to admit, it’s getting better, a little better all the time.” John Lennon muttered, “It can’t get much worse.”

And in the words of now-retired radio traffic reporter Bob Marbourg – a rock star to heavy listeners when he was part of my WTOP crew in the 1980s – “Pick your lane and stay with it.”

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