Fourteen Traits Inherent in the Best Radio Personalities | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "Fourteen Traits Inherent in the Best Radio Personalities"

Curiosity Enhanced by Awareness, Experience, Imagination and Courage

| February 12, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — Clients often ask me which of the Fourteen Traits Inherent in the Best Radio Personalities is the most important and predictive of success on the radio. That’s a very difficult question. It’s usually unwise to isolate any of the Fourteen Traits because each tends to modify or reinforce others. Multiple traits contribute to a personality’s appeal to listeners, ability to create content, and perform on the radio.

When it comes to creating distinctive and powerful content, high-level Curiosity is the key driver. The constant urge to ask questions fueled by an insatiable desire to know, generates the raw material necessary to produce truly life-enriching content.  Really good questions prompt answers loaded with learning and discovery that can be shared with listeners.

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Basic Framework for Evaluating Talent

| January 6, 2015

By Bill McMahon
The Authentic Personality
CEO

mcmahonbillEAGLE, Idaho — Nothing is more important to the future of radio than finding and developing distinctive, appealing and enduring on-air personalities. Predicting a prospective air talent’s ability to attract and hold a substantial audience is far from an exact science. I know. I’ve been doing it for a living for nearly 30 years.

My “ear” and batting average for predicting success have improved greatly over time. I’ve developed an informed sense of what it takes to make it on the radio. The result of creating the Authentic Personality method, working with some of the best – Rush Limbaugh, Kidd Kraddick, Jeff of Jeff and Jer, Johnny Vaughan – and worst talent in radio as well as constantly studying gifted artists – songwriters, authors, screenwriters, and creators of TV shows.

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