Monday Memo: Quoting Sgt. Hulka. Are you the soundtrack of The American Comeback? Or what consultant Holland Cooke calls “relentless negativity, even as polls demonstrate widespread optimism? The phrase ‘talk radio’ conjures a caricature. That seems not to be a problem for station owners and managers focused on FMs losing music consumers to streaming. Down the hall, legacy stations with once-proud call letters – now sadly referred to as ‘the AM’ – dispense daily discouragement. To the suits, that’s ‘talk radio.’” Get more of Cooke’s take on this by reading his column here.
Pending Business: Hunters and Farmers. Sales pro Steve Lapa, president of Lapcom Communications Corp, writes today about a major university-based seminar he attended that identified two basic categories of sellers: “hunters” and “farmers.” The “hunter” personality enjoys the prospecting, contact, engagement, in essence the outright pursuit and negotiation of the deal. The “farmer” personality will be stronger at keeping current relationships fluid. Servicing current advertisers and easier legacy renewals are the farmer’s number one priority. Is you approach balanced or does it lean too much in one direction? Read his column here.
Video of First Session from TALKERS 2021 Conference Posted. The video of the first session from the TALKERS 2021 Conference held at Hofstra University on June 11 is posted above. In this opening session, TALKERS 2021 master of ceremonies and TALKERS general manager of broadcasting operations David Bernstein welcomes the attendees to the conference and introduces FOX News Radio talk host Jimmy Failla who provides opening remarks and performs his trademark stand-up comedy. Also, in this session is a greeting from Premiere Networks and FOX News Channel superstar Sean Hannity, followed by the presentation by WPG, Atlantic City morning show host Harry Hurley of $5,000 from his charity to the Broadcasters Foundation of America. Also included: San Antonio-based, nationally syndicated talk show host Joe “Pags” Pagliarulo kicks off the event with his saxophone rendition of the “National Anthem.” TALKERS magazine will continue posting videos of the panels and presentations from TALKERS 2021 this week and next at the rate of one session per day.
KPRC-AM, Houston Announces New Evening Programming. Houston news/talk KPRC-AM “AM 950, Real Texas, Real Talk” unveils new evening programming that begins today. Airing from 8:00 pm to 11:00 pm is Sean Salisbury, who is venturing into the news/talk world in addition to his morning drive sports talk program that’s heard on iHeartMedia’s sister sports talker KBME, “Sportstalk 790 AM.” Also, KPRC is adding Premiere Networks’ “Jesse Kelly Show” in the 5:00 pm to 8:00 pm daypart. iHeartMedia Houston director of programming Bryan Erickson says, “Kelly, a U.S. Marine combat veteran, brings an exciting new perspective on the day’s events. He’s a unique and fresh voice in the talk radio landscape and one of the most entertaining guys I’ve ever heard.” Regarding Salisbury’s new show, Erickson adds, “The self-proclaimed ‘news junkie’ is anxious to talk about events outside the realm of sports. If he could, Salisbury would be on the air 24 hours a day. He loves what he does, and his passion is off the charts.”
WGFX-FM, Nashville ‘104.5 The Zone’ Unveils ‘3 The Pro Way’ Podcast. Nashville sports talk outlet WGFX-FM, “104.5 The Zone” announces the launch of a new podcast titled, “3 The Pro Way,” hosted by Nashville sports figures Kevin Dyson, a former Titans wide receiver; Joey Kent, a Vol For Life and former Titans wide receiver; and Todd Campbell, a former who Western Kentucky University football player. The podcast is the newest addition to the “104.5 The Zone Podcast Network.” The debut episode features guest former Tennessee Titans great and Heisman Trophy winner Eddie George, who currently serves as head coach of the Tennessee State Tigers. The Cumulus Media sports talk station says, “‘3 The Pro Way’ shares the stories of the three African American athletes and business professionals, who have each transformed their respective athletic careers into different careers, allowing them to learn, grow and become successful through those unique paths. Kent, Dyson, and Campbell will give advice and discuss concepts for how to successfully transition from one career to another. They will also welcome guests who have gone through similar career journeys to share their personal and professional perspectives and provide podcast listeners with helpful takeaways on how to transition from one career to an entirely new one.” WGFX program director Paul Mason says, “When Kevin, Joey, and Todd first shared their ‘3 The Pro Way’ podcast idea, I knew the 104.5 The Zone Podcast Network would be the perfect partner. I look forward to hearing a weekly conversation with different athletes and professionals on their career transitions. I am also excited to work with Todd, Joey, and Kevin in growing ‘3 The Pro Way’ within the ‘104.5 The Zone Podcast Network.’” The “104.5 The Zone Podcast Network” was launched in April, when the Nashville sports station announced that it had entered into a content partnership agreement with popular online sports information and entertainment destination, A to Z Sports.
PodcastOne Inks Deals to Distribute Podcasts. The five podcasts that PodcastOne has just acquired the sales and distribution rights to are: “Killer Genes,” “@lexie,” “Trust Me,” “Underworld,” and “Walk-Ins Welcome” – all of which will appear in the True Crime, Society & Culture and Documentary category. Podcast One president Kit Gray says, “PodcastOne actively seeks unique and compelling content for our network and being able to add these shows: “Killer Genes,” “@lexie,” “Trust Me,” “Underworld” and “Walk-Ins Welcome” to our network is something we consider a real coup as we increase the varied genre content we make available to listeners, potential listeners and to advertisers.”
Dartmouth Puts Radio Station Up for Sale. The Valley News reports that Dartmouth College is putting its commercial radio station for up sale. A spokesperson for the school says that WFRD-FM “has not met revenue expectations and has been operating ‘in the red.’” The station has just one paid staffer Chris Fazio, a.k.a. Chris Garrett, who handles morning show duties as well as ad sales. The Class A FM is a 6,000-watt signal that serves the Hanover and Lebanon, New Hampshire towns.
Florida Condo Collapse, COVID-19, Infrastructure Deal, Trump Ohio Rally, U.S. Iran Strikes, Election Fraud Claims/Giuliani’s NY Law License Suspended, Big City Gun Violence, Kim Jong Un Weight Loss, and Northwest Heatwave Among Top News/Talk Stories Over the Weekend. The search for survivors of Florida’s condo collapse and early reports of inspections and repair delays; concerns about the COVID-19 Delta variant and the slowing rate of vaccinations; the compromise infrastructure deal; Donald Trump holds a rally in Ohio and continues claims of election fraud; Joe Biden orders strikes on Iran-backed militants on Syrian border; the issue of 2020 election fraud claims and Rudy Giuliani’s New York law license is suspended; the soaring rate of gun violence in America’s big cities; North Korean dictator Kim Jong Un’s weight loss; and the record-setting heat wave affecting the Pacific Northwest were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Fast-forward to January 20, 2021. It’s like someone flipped-a-switch. The very same radio righties and FOX News commentators who spent four years telling us how each day was even happier than the day before now sulk that tomorrow will be even worse than today. Our grandchildren are screwed.