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Monday Memo: About Pottymouth

| July 27, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Fine. Call me a prude. Because I still cringe when I hear a radio voice say “pissed-off.” What gets lost if, instead, you say “irked” or “miffed” or “dissatisfied” or some other more-specific and safe-for-the-whole-family synonym?

There are lots of common expressions Mom and Dad use, but not in front of the munchkins. But when a single diary or PPM meter represents thousands as Nielsen numbers crunch, every…Quarter Hour…counts. And with advertisers increasingly wary of content that can appear alongside their digital ads, AM/FM radio has nothing to fear from manners.

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