By Phil Boyce
Salem Media Group
VP/Director, Spoken Word Format
Operations VP, New York Region
NEW YORK — Two years ago, after getting disgusted with talk radio haters predicting the death of this format, I wrote a column published here in TALKERS magazine called, “Why Talk Radio is NOT Dying.” I received more than 200 “likes” from people who thanked me for standing up for the format that we all have come to know and love. I recently found the column by accident and thought it’s time to re-visit it two years later.
To paraphrase the great Mark Twain, “The rumors of our death have been greatly exaggerated.” Usually when you find people predicting the demise or death of this format it comes from two sources: a) people who don’t truly understand this format and, b) people who do understand it, and loathe it. When Jerry Del Colliano predicted the death of talk radio would come in 2014, I asked him what he thought about the format in general, and he admitted he hated it.