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Monday Memo: You Say It’s Your Birthday

| December 13, 2021

By Holland Cooke


BLOCK ISLAND, RI — On Facebook (“Home,” not your Wall), look for “Events” in the column on the left. You may have to click “More” to expose all Events.

After clicking “Events,” click “Birthdays.”

As you scroll down past “Recent Birthdays” (oops) and “Upcoming Birthdays,” you’ll find month-by-month boxes of all your Friends’ birthdays.

Having systematically invited listeners to your show or podcast to Friend you, you’re now able to send regards.  With most broadcast hours now robotic — and because podcasting is such an intimate medium — your personable well-wishes will be well-received.

Holland Cooke is author of the E-book “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download here; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available exclusively from Talkers books (click the banner on this page). HC is a consultant working at the intersection of broadcasting and the Internet.  And he hosts “The Big Picture” TV show Friday nights at 7ET on RT America.  Follow him on Twitter @HollandCooke