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The State of Women on Talk Radio – Part 4

| November 5, 2015

The Two Toned Talker(2015) revWhy aren’t there more?

By Jeff McKay
TALKERS
Special Features Correspondent

Continuing  today (11/5), TALKERS presents a multi-part feature story about the status of female talk show hosts in the radio business that will run throughout this week.

Part 4:  Where is it going?

mckayjeffNEW YORK – It was established in the first three installments of this article about the state of women on talk radio – particularly “news/talk” radio – that although there are many successful female practitioners of the art heard around the country, male hosts continue to outnumber females by a startling ratio of approximately seven-to-one.  The question is why?

Another question: Where is it all going?

Would an increase in the number of women on news/talk radio change the “nature” of the medium?

And, of course, that leads to the bigger question, should talk radio be looking to expand its nature and target audiences by hiring more women?

Can the spoken word medium successfully expand into more of a variety of directions and attract new female-skewing audiences via an increase in females on the air?   Is that a risky move?

What do women want to hear enough to make talk radio of any genre part of their daily habit and routine?

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