By Holland Cooke
- Effective commercial copy point: “It’s time to get together again.”
Seen those Applebee’s TV spots featuring the old “Cheers” theme? Instant feel-good.
Pandemic fatigue = cabin fever. So restaurants – and other retailers offering an experience – want to sound inviting.
Detroit Talk Radio Legend Frank Beckmann to Retire. Detroit radio personality Frank Beckmann will retire from Cumulus Media’s WJR-AM on March 26, wrapping a 48-year career with the heritage Motor City station. Beckmann has hosted the 9:00 am to 12:00 noon program on WJR for the past 18 years. During his career, he’s broadcast play-by-play for all four of Detroit’s professional sports teams and is credited for creating the market’s first sports talk program, “Sportswrap,” in 1981. Beckmann joined WJR in 1972. In 1981, he succeeded Bob Ufer as the University of Michigan football play-by-play announcer, a position he held for 33 seasons. Beckmann says, “I will be forever grateful to WJR for helping all of my boyhood dreams to come true. As a youngster growing up on the east side of Detroit, I always imagined sitting behind a microphone, announcing Lions and Tigers games. It was surreal for me to actually have been able to do that, along with experiencing the other great opportunities this radio giant known as WJR provided me. I only hope I’ve met some of the expectations of me, and I thank every person I’ve worked for, or with, at WJR… My co-workers and our clients are not only my friends; they are my family. I’d like to thank them, along with our loyal audience. Without their support, I would not have had this run. Finally, I’d like to give thanks to my family: my wife, Karen, son Jon, and daughter Tori, for the selfless sacrifices they’ve made through the years. And now that my professional sunset beckons, and while I say so long to my job, I say thanks to all of you for making my career and life more complete. My best wishes to my WJR colleagues and listeners.”
CES2021: “Eat, Drink, Play, Pay – Will We Ever be the Same?” Like many other events, the Consumer Electronics Show has gone virtual. Confessing that he misses the perennial January in Las Vegas trek, consultant Holland Cooke writes, “This session alone would have been worth the trip!” In today’s column: Data from a recent Harris Poll/MasterCard joint study about the pandemic shutdown’s impact on commerce. Four trends that on-air content should address and our advertisers’ messages should exploit. Read it here.
SRN News and TOWNHALL News Providing Coverage of Impeachment Debate. When the U.S. House of Representatives begins debate today over the Democrats’ Article of Impeachment against President Donald Trump, Salem Radio Network News and TOWNHALL News will provide unanchored, live coverage. SRN News begins coverage at 9:00 am ET and that will continue for an undetermined amount of time. Salem Radio Network says this live coverage is part of the Salem Radio Network’s ongoing commitment to provide O&Os and affiliates with complete coverage of breaking news 24/7.
KFI, Los Angeles Produces New Documentary on Kobe Bryant. Los Angeles news/talk KFI and correspondent Steve Gregory are launching a new iHeartRadio Original News Documentary and Podcast, “The Death and Life of Kobe Bryant.” This two-hour documentary will air Sunday, January 24, from 4:00 pm to 6:00 pm on KFI-AM 640 and will be syndicated across iHeartMedia’s 24/7 News radio affiliates. The limited, eight-episode companion podcast will also debut on January 24 and be distributed via the iHeartPodcast Network and can be heard on iHeartRadio and everywhere podcasts are available. It includes interviews and audio excerpts from live news coverage surrounding the helicopter crash that killed Bryant, his daughter and several others and will explore the void Bryant’s death left in the business world and the Black community. Exclusive program content also includes the NTSB’s investigation and controversies surrounding the incident, including illegal photos taken at the crash site by law enforcement. “The Death and Life of Kobe Bryant” is produced and hosted by award-winning journalist Steve Gregory. The series is co-produced by the KFI-AM 640 news department, Jacob Gonzalez, and Eric Sklar.
Entercom Study: Audio Has Highest Consumer Engagement Level. A recent study by market research firm Alter Agents and neuroscience experts at Immersion, commissioned by Entercom, concludes that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES2021 show this week called “Amplified Audio Defining Engaged Impressions.” Entercom SVP, research and insights Idil Cakim says, “In an uncertain world, and a cluttered media environment, people are seeking new experiences and looking for mediums that provide trust and certainty. Our study found that audio not only captures attention and moves people on an emotional level, but also inspires action through a sense of community and belonging.” The study consisted of a survey of a nationally representative population of adults, coupled with a neuroscience study by Immersion of individuals from the major U.S markets of Chicago, New York and Los Angeles. Alter Agents compiled the data to result in an examination of consumer experiences with audio versus various other mediums such as TV, video, social, and pureplay platforms. The primary metric tracked in the study was immersion, a scientific measure of emotional connection and attention. Audio was found to have the highest level of immersion among all the platforms with a score of 57 out of 100. Entercom says additional key findings included that consumers are listening to or watching seven different media platforms in a given week; one-third of broadcast over-the-air listeners have taken action after hearing an advertisement or a host recommendation as part of a commercial or an audio show; and local audio content and host trust are the largest influencers of listenership.
AWMF Announces New Categories and Extended Deadline for 2021 Gracie Awards. The Alliance for Women in Media Foundation announces that the deadline to submit entries for the 46th Annual Gracie Awards at the regular rate has been extended until January 21. AWMF is also offering a further extended deadline of January 28 at an additional cost. The Gracie Awards, presented by the Alliance for Women in Media Foundation, celebrate programming and individual achievement by, for and about women in television, radio and digital media. Submissions from all facets of media are encouraged. The AWMF says that because of the tireless work and bravery of journalists covering the unprecedented events in the first two weeks of 2021, it has added 10 new categories specifically dedicated to January 2021 Frontline Special Reports for on-air talent and programming in television, radio and digital media. See the categories here. AWMF executive director Becky Brooks comments, “We know the circumstances of the past year led to delivering content to audiences in ways we never expected, which is why we are more committed than ever to honoring the remarkable work that has been created by, for and about women. As our biggest fundraiser of the year, the Gracie Awards enable the Alliance for Women in Media Foundation to deliver on its promise of furthering the connection, education and recognition of women in media, even during turbulent times.” The Gracie Awards Gala, previously scheduled for May 2021, has been postponed to September 20, 2021, and the Gracie Awards Luncheon, previously scheduled for June 2021, has been postponed to July 21, 2021.
TALKERS News Notes. Fresno news/talker KMJ-AM/FM helped raise more than $30,000 to combat human trafficking on Monday (1/11) – Human Trafficking Awareness Day in the U.S. The Cumulus Media station partnered with local non-profit Breaking The Chains for the fundraising event. KMJ general manager Patty Hixson says, “Our loyal listeners always amaze me how they generously step up for great causes, especially one like human trafficking which has brought so much heartbreak and violence into our community. Well done! We will not stop fighting.”…..At next week’s NobleCon17 – Noble Capital Markets’ Seventeenth Annual Investor Conference taking place on Tuesday (1/19) – Townsquare Media chief executive officer Bill Wilson will deliver a presentation at approximately 4:30 pm ET. The conference is virtual, with no cost, obligation or restrictions to attend…..CUMULUS MEDIA’s Westwood One – the official network radio partner of the NCAA – unveils its 2020-2021 broadcast schedule for coverage of 20 regular season men’s basketball games that begins with tonight’s Texas Tech at Texas contest and ends with the Final Four and National Championship games on April 3 and 5, 2021…..Cadence13, a part of Entercom’s Podcast Network, announces a partnership with bestselling author Sarah Knight for a weekly podcast based on her No F*cks Given Guides self-help book series (The Life-Changing Magic of Not Giving a F*ck, etc.). Her “No F*cks Given” podcast is a series of 30-minute episodes on topics ranging from getting organized and surviving the daily grind to making big life changes and improving your relationships with family and friends that debuts on January 26…..AdLarge Media makes its first foray into the international market in an agreement with The Podcast Exchange for exclusive Canadian ad sales representation of its cabana podcast portfolio. AdLarge co-CEO Cathy Czukas says, “Working closely with the team at TPX, we are opening the door to international revenue for cabana podcasts. We’re enthusiastic about the opportunities this brings to our podcast partners.”
Trump Impeachment/25th Amendment Push, Capitol Attack Investigation/Arrests, State Capitals Increase Security, COVID-19 Stats & Vaccines, Social Media and “Free Speech,” and U.S. Executes Lisa Montgomery Among Top News/Talk Stories Yesterday (1/12). The U.S. House plans to move forward with Articles of Impeachment against Donald Trump in the absence of invoking the 25th Amendment by Mike Pence; the federal investigation into the assault on the U.S. Capitol and the arrests of some of those involved; state capitals across the country prepare for possible future attacks; the fast-rising number of COVID-19 cases in the U.S. and the rollout of the vaccines; YouTube joins Twitter and Facebook in banning Donald Trump plus the battle between Parler and app stores as Americans debate the concept of “free speech”; and the U.S. executes Lisa Montgomery, the first woman to be executed in 70 years were some of the most-talked-about stories on news/talk radio according to ongoing research from TALKERS magazine.