Tag: "endorsement spots"
Monday Memo: Listeners Kidnapped! “They’re being abducted! Snatched-up in our own house,” consultant Holland Cooke warns. In this week’s column: How transmitters are diverting media consumers elsewhere and how smart stations are “riding the horse in the direction he’s facing.” Read it here.
Pending Business: Elvis Has Left the Building. Sales pro Steve Lapa, president of Lapcom Communications Corp, has some advice for sellers who are caught short when a host committed to doing endorsement spots up and leaves his (or her) talk host gig with no notice. Obviously, that scenario puts sellers in a tough situation but a little planning ahead of time can ease the burden on the sales department a little bit. Read his column here.
CDC’s Mask Update/COVID-19, Israeli-Palestinian Violence, Rising Consumer Prices/Inflation Worries, Arizona Vote Audit, and Gates Divorce Controversy Among Top News/Talk Stories Over the Weekend. The CDC issues new mask guidance for Americans who are fully vaccinated, vaccine hesitancy, and death rate in India; the violence in Gaza as Israel and Hamas continue rocket fire and concerns about an all-out war; the soaring prices for consumer goods in the U.S. and worries about inflation; the 2020 presidential election vote audit taking place in Maricopa Country, Arizona; and the controversy surrounding the divorce of Bill and Melinda Gates and the Jeffrey Epstein connection were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Bloomberg Radio Surpasses 400-Affiliate Station Mark. Syndication firm Key Networks announces that radio business news provider Bloomberg Radio hits a “major benchmark in affiliate growth, with over 400 stations now carrying its business and consumer news programming, a whopping 25% growth rate in the first six months.” In late October 2020, Key Networks entered into an exclusive agreement with Bloomberg Radio to manage all network advertising sales, affiliate sales and marketing. Global head of Bloomberg television and radio Al Mayers says, “The results speak for themselves. In six months, Key Networks has grown Bloomberg’s existing affiliates – including virtually all major radio groups – and added new groups and stations to our portfolio. When you combine the magic of Key Networks’ smart marketing strategies and fresh new approach to affiliations with the high-quality programming that Bloomberg offers, you can take a fully mature network and supercharge its growth.” Bloomberg’s news content includes live, customized reports for stations, “Bloomberg Money Minutes,” and Bloomberg specialty features that appeal to a diversity of audiences and interests, including the “Black Business Report,” “Green Business Report,” “Bloomberg Business of Sports,” and “The Luxury Report,” among others.
‘New Jersey 101.5’ to Present ‘Summer of ‘21’ Town Hall Broadcast. This Thursday (5/20), Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is presenting the latest in a series of Town Hall broadcasts to help New Jersey deal with the ongoing coronavirus pandemic. New Jersey 101.5’s Eric Scott leads the news and digital departments in helping New Jersey families stay safe and have fun in the Summer of ’21. Scott says, “Everyone is understandably anxious for a summer of fun. This program will help guide families into making smart decisions so they can enjoy the summer safely.” The program’s on-air expert panel will feature Dr. Margaret Fisher, world-renowned pediatric infectious disease specialist and Jeff Vasser, executive director of the New Jersey Division of Travel and Tourism. The program will also feature check-ins with the mayors of New Jersey shore towns and representatives from the state’s biggest venues and attractions. Scott and his guests will also answer live, call-in questions from listeners throughout the hour.
KKOB-FM, Albuquerque Joins Multi-Media Effort to Address Literacy. Albuquerque news/talk KKOB-FM is working with The Albuquerque Journal and KOAT-TV to address New Mexico’s low literacy rate through The Literacy Project. The Cumulus Media station and its partners have been meeting for several months on the project after a recent study from the National Center for Education Statistics showed that New Mexico ranks 49th in literacy nationwide. Even more alarming, literacy rates in New Mexico appear to not have made any significant improvements in the last 20 years. As a result, the three newsrooms have pledged 12 months or more of layered, in-depth coverage to identify the gaps, resources and opportunities to create positive, workable solutions. The special coverage kicks off this weekend. Cumulus VP and market manager Jeff Berry says, “I believe we can do this together. As news leaders, we know how to be catalysts for change. We know how to get the attention of government and industry. We know how to rally public opinion and support. We want to use our joint strength and training to serve the state in a way that can truly enhance and assist public and private educational efforts.” Each organization has assigned some it its top reporters to this complex issue. “96.3 News Radio KKOB” operations manager Jared Hart is assigning Haylee Gonzales and is enlisting the talk show hosts in planning featured experts.
‘ESPN Cleveland’ to Honor Super Fan Stan the Man. Today (5/17), Good Karma Brands’ sports talk WKNR-AM “ESPN Cleveland” is producing a special tribute to local super fan Stan the Man, a.k.a. Leonard Stanislaus Lisewsky, who passed away last Wednesday at the age of 77. The station says it was saddened to learn of the longtime fan and caller’s passing. “Stan was a lifelong Browns fan who also loved golf. His regular calls to ‘The Really Big Show’ became a highlight of that day’s program. He even had his own produced open that was played to introduce each of his calls into the show.” Today’s tribute will air live from 9:00 am to 1:00 pm “850 ESPN Cleveland.”
TALKERS News Notes. A new collaboration between Bloomberg Media and iHeartMedia is an exclusive multiyear agreement for the two companies to produce and distribute more than a dozen new original podcasts, and will also include the distribution of Bloomberg Media’s existing slate of over 20 podcasts through the iHeartPodcast Network. iHeartMedia Digital Audio Group CEO Conal Byrne says, “Bloomberg Media continues to be one of the first, most-trusted destinations for high-quality content – from market news to business trends, to deeper financial backstories on what’s moving the economy overall. We are excited to partner with Bloomberg, not only to grow the audience of their existing slate of great shows, but to develop a whole new list of titles across the next several years, combining their editorial expertise with our mass reach and monetization.”…..ABC Audio, ESPN Audio and National Geographic presented on the final day of the last week’s IAB Podcast Upfront and announced upcoming podcast projects, including ABC’s launch of LZ Granderson’s LGBTQ+ focused “Life Out Loud with LZ Granderson.” National Geographic’s Tara Roberts previewed a new six-part series as she sets off on the journey of a lifetime, traveling with divers to investigate the lost stories of the slave trade — both to expand the historical record and to honor the estimated 1.8 million unsung souls who perished during the Middle Passage…..KQED-FM, San Francisco announces that journalist Alexis Madrigal is named co-host of KQED’s long-running public affairs radio program, “Forum.” Madrigal arrives at KQED from The Atlantic, where he was a staff writer. Madrigal will take over the 9:00 am hour of “Forum” while Mina Kim continues to host the 10:00 am hour, which is shared with stations statewide and explores current affairs through the lens of race, justice and equality. Madrigal was selected after a national search to fill the 9:00 am slot of “Forum” vacated by Michael Krasny, who retired in February after a distinguished 28-year career at KQED.
Dr. Jack Casey Leaving Emerson College’s WERS, Boston. Veteran radio executive and educator Dr. Jack Casey is leaving Emerson College’s WERS-FM, Boston later this month to expand his media career as a consultant. Casey, who has been general manager of WERS for the past 16 years, says, “I am grateful that Emerson College sees the potential of WERS, both as a real-world training ground for students and, just as importantly, as a vibrant and robust fundraising stream. This has truly been a team effort and I appreciate all the hard work done by our professional staff, as well as by student managers and volunteers. I hope the higher education community takes note of what can be accomplished by professional management and willing students. College and university radio stations don’t have to be sandboxes. They can be competitive, revenue producing, major market media outlets. In addition, I couldn’t be happier to be passing the baton to our longtime operations manager Howard ‘D’ Simpson.”
Morning Radio Opportunity at KFAQ, Tulsa. Thirteen-year KFAQ, Tulsa morning host Pat Campbell is not returning to his show in order to focus on health challenges. As a result, Griffin Communications is seeking his successor. Director of operations and programming Steve Hunter says, “We are looking for someone to fill his big shoes. We need someone that is plugged into current events, sports and community events. This is a rare opportunity to work for a locally owned company in brand-new, state-of-art studios in the heart of downtown Tulsa. Griffin Communications Tulsa Radio/Talk Radio 1170 is looking for an on-air talent that can do a daily morning show that speaks to our 35-54-year-old demo. Digital/Social Media skills are a must. We are seeking a great communicator and a fun storyteller with a keen sense of how to create excellent content that will be displayed across all our platforms. The perfect candidate is exceptional on the air, excellent digitally and has worked in various formats including talk radio, news radio or sports radio. This is a very active radio group, heavily involved in the community and requires someone who is fearless and willing to get out of the studio and meet listeners. If you are ready to work in a building full of incredible talent with a family atmosphere and a must-win attitude, we would love to hear from you. Must be willing to work a flexible schedule including nights, weekends and holidays. Qualified candidates can contact me or Talk Radio 1170 PD Jeremie Poplin at Jeremie.firstname.lastname@example.org.
EWTN Seeks Producer/Call Screener. Religious broadcaster EWTN Global Catholic Network is seeking an associate producer/call screener. EWTN says, “As the first point of contact for listeners during live call-in programs, [the associate producer/call screener] utilizes excellent knowledge of the Catholic Faith and customer service skills to prep callers for on-air broadcast. Executes assigned duties of recording, editing, mixing and transferring audio to and from specific media. This position is also responsible for exceptional production and promotion of live and recorded programs to EWTN standards. What does EWTN offer? Career with Purpose; Family-oriented working environment; Competitive salary; Benefits Package (Health, Dental, Vision, Life and Retirement); 11 Paid Holidays and Paid Time Off; Online continuing education and degree programs through Catholic Distance University.” Get more information here. Please send cover letter, resume and salary requirements here. EOE.
Promotions Positions Open at Audacy. There are two positions open on the Promotions + Experiences team at Audacy. The company says it is “looking to add two talented, versatile promotions pros to our central Promotions + Experiences team. These individuals will focus on promotional partnerships with concert partners, activating select live performance venues, and play a vital role in live events across the company’s portfolio of brands.” You can learn more and to apply for the Promotion Director, Concerts & Experiences position here and do the same for the Promotion Manager, Concerts & Experiences position here.
Monday Memo: Listeners’ Mindset, Advertisers’ Message. Notwithstanding the president’s hope that “pandemic fatigue” will buoy his message that “we’ve turned the corner,” survey data presented at the NAB/New York virtual convention – now underway and available on-demand – describes how Americans really feel, and how our advertisers can relate. In this week’s column, consultant Holland Cooke’s conference notes, and specific tips for improving results from endorsement spots. Read it here.
Pending Business: A Secret of Success. Sales and marketing pro Steve Lapa, president of Lapcom Communications Corp, writes in his column today, “Every dominant business understands how important it is to set a standard, stick to it, improve it, own it and infuse it into the culture of the organization. Does your radio station strive to set industry-leading sales standards? You don’t need the highest-rated radio station to set a standard for sales performance and service. You don’t need the highest rates, or the most revenue. You need commitment, and the relentless pursuit of setting and improving standard-setting performance.” Read more here.
Nexstar Media Group’s Operational Realignment Ups Sean Compton to President, Networks. On Thursday (10/22), Nexstar Media Group announced a combination of its two primary subsidiaries – Nexstar Digital LLC and Nexstar Broadcasting into a new subsidiary called Nexstar Inc. In this new alignment, Karen Brophy becomes president, digital; Timothy Busch is now president, broadcasting; and Sean Compton rises from executive vice president to president, networks in which he’ll oversee WGN America, Antenna TV, and WGN Radio. All three will answer to Nexstar Media Group president, COO and CFO Thomas Carter. He says, “The operational realignment we are announcing today will accelerate Nexstar’s growth by leveraging our leading local content and positioning the company to become an even more nimble and competitive organization, thereby creating new value for shareholders… We completed the highly accretive acquisition of Tribune Media a year ago and quickly and efficiently integrated their assets, resulting in first year operating synergies exceeding $185 million. At the same time, we converted the Tribune enterprise to Nexstar’s operating, sales and other protocols and successfully and cost-effectively launched ‘News Nation’ on WGN America. As a result, we are leveraging our industry leading scale, diversified business model and solid operating execution to deliver record 2020 financial results as we dynamically manage the business to offset the impacts of the pandemic, reduce leverage and return capital to shareholders through quarterly cash dividends and share repurchases. Our decision to reorganize the business’ operating structure at this time reflects our view that there remains tremendous upside to be realized by maximizing the value of our assets, content and strong consumer engagement with our digital properties.”
iHeartMedia Birmingham Launches ‘BIN 92.7.’ The Birmingham, Alabama market joins the growing number of iHeartMedia markets airing the BIN: Black Information Network format as the company unveils “BIN 92.7” on FM translator WW224CK, Vestavia Hills. The company says “BIN 92.7” will broadcast 24/7 national and local news focused on serving the Black community and providing an information window for those outside the community to help foster communication, accountability and a deeper understanding. The station will feature top national on-air anchors and correspondents including award-winning broadcaster Ed Gordon and renowned journalist Roland Martin. Black Information Network president Tony Coles says, “BIN’s goal has always been to be the most trusted source for news in the Black community, and part of that strategy is, of course, to be available on both broadcast and digital stations across America. We’re thrilled to bring BIN, a full-time news service by and for the Black community, to Birmingham and provide listeners there with both the national and local news that impacts their lives.”
TALKERS News Notes. The FCC issues a Public Notice announcing the Access to Capital Working Group of its Advisory Committee on Diversity and Digital Empowerment and the FCC’s Media Bureau will co-host a virtual symposium titled “Path to Media Ownership and Sustainability” on November 6, 2020 from 9:00 am to 5:00 pm ET. The symposium will examine access to capital for small and diverse broadcasters. The event will be convened virtually via WebEx and will be available to the public streaming via the Internet at www.fcc.gov/live. It will feature broadcasters and lenders discussing how to obtain financing for broadcast station transactions in today’s challenging financial circumstances, as well as experts discussing the history of the previous broadcast tax certificate policy and the potential for a new tax certificate policy to increase broadcast ownership diversity. The symposium will also include presentations from Nielsen Global Media on ratings measurements for multi-ethnic broadcast stations, and a discussion of how small and diverse broadcasters can attract increased advertising revenue. Finally, congressional staff members will provide updates on pending legislation intended to increase diverse media ownership…..Talk media personality Tom Donahue announces he has returned to Tom Donahue Reports to produce his program as a podcast in which he’ll no longer conform to a formatted show, thereby allowing him “greater versatility and creativity in producing audio content.” He continues to stream his show on Talk Stream Live. Also, Donahue is launching a commentaries service in the form of capsules made available to stations as one- or two-minute episodes. “America’s First News with Matt Ray” recently added the reports to his show twice weekly…..Pictured below is Salem Radio Network syndicated talk radio personality Sebastian Gorka (center) with SRN V.P./news & talk programming Tom Tradup (left) and Breitbart Washington political editor Matt Boyle (right) at a celebration of Gorka’s birthday in Alexandria, Virginia. Among the guests were: Salem executives David Santrella and Phil Boyce; former White House press secretary (and Newsmax TV personality) Sean Spicer; WMAL-FM, Washington talk host Larry O’Connor; and KABC, Los Angeles radio and political commentator Joseph DiGenova.
New Orleans Talk Radio Pioneer Keith Rush Dead at 89. WWL-TV, New Orleans reports that Keith Rush, a conservative talk radio icon who worked in the market for 60 years, died last Thursday (10/22) at age 89. According to WWL-TV, Rush was best known for his talk radio program on WSMB-AM that aired during the 1970s and 1980s. Local politician Lawrence E. Chehardy is quoted in the piece saying of Rush’s program, “It was a great forum because you could go on and discuss the issues with him and take phone calls from listeners. It was a way for elected officials to be able to converse with their constituents, long before the days of social media.” Rush began his radio career in the mid 1950s as a disc jockey. He transitioned to talk in the 1970s.
The Presidential Election/‘60 Minutes’ Interviews, Early/Mail-In Voting, COVID-19 Stats & Projections/Pence Office Outbreak, Hunter Biden Emails Case, Social Media ‘Censorship,’ Amy Coney Barrett Confirmation, California Power Outages and Wildfire Threats Among Top News/Talk Stories Over the Weekend. The November 3 presidential election and Sunday night’s appearances by Donald Trump and Joe Biden on “60 Minutes”; reports of record numbers of early and mail-in votes; the rising number of positive cases of COVID-19 in the U.S. and around the world and projections for the fall/winter seasons, as well as the outbreak among the staff of Vice President Mike Pence; the leaked emails from Hunter Biden’s laptop; allegations by conservatives that Twitter and Facebook are censoring their political messages; the confirmation vote on Supreme Court nominee Amy Coney Barrett; and the power outages in California as high winds threaten more wildfires were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. In Phoenix, Entercom promotes Chris Hernandez to operations manager for the cluster. In this role, Hernandez will lead operations efforts for classic hits KOOL-FM, country KMLE-FM, and CHR KALV-FM “LIVE 101.5.” At the same time, the company ups Daniel Valentine to music director for “LIVE 101.5.” Entercom Phoenix SVP and market manager Dave Pugh says, “Chris Hernandez has consistently shown amazing drive that leads to substantial results and I’m confident in his ability to take our collection of stations to higher levels. Daniel Valentine has proven his extensive music expertise over the years and I’m looking forward to watching his career grow as he leads LIVE’s music operations. Both are veterans in our company, and I’m honored to elevate two hard working individuals.”…..The programming lineup for iHeartMedia’s “HBCU Homecoming Celebration on iHeartRadio” is taking place on November 12. It will include Angela Yee, co-host of the morning show “The Breakfast Club,” and special guests exploring female entrepreneurship and the art of brand building as the modern-day self-CEO as part of the iHeartRadio Beautiful Possibilities presented by Ulta Beauty. During the discussion, the panel participants will share their personal stories of success and explore how they rise above challenges to define their careers. The panel aims to uplift, inspire and pave the way for the next generation of Black women leaders and will be followed by a performance by singer and songwriter H.E.R. “Breakfast Club” co-host DJ Envy will emcee the iHeartRadio HBCU Homecoming Party on the Yard, presented by McDonald’s. The virtual event will include celebrity guest and McDonald’s owner/operator interviews, legendary HBCU Homecoming highlights, and several special surprise moments. The event will culminate with a performance from global superstar Khalid across all iHeartMedia hip hop and R&B stations…..Legendary Chicago jock Ron Britain, a.k.a. Ron Magel, has died in his hometown of Louisville at the age of 86. Chicago media writer Robert Feder writes about the career of the man who was known as King B on the radio. During his more than 50 year radio career, Britain worked at some 21 stations but achieved the peak of his fame at former CHR outlet WCFL-AM which he joined in 1965.
By Holland Cooke
BLOCK ISLAND, RI — If you were the advertiser, how would you feel about being #5 in a 6-spot stopset? It’s a problem that now seems baked-into radio’s business model. And “commercial-free” imaging which offers temporary relief from those dreaded spots only makes it worse. Even saying it glass-half-full (“30 Minute Non-Stop Rock Block”) still implies that a pile of pitches yonder will make-up for lost time.
By Holland Cooke
BLOCK ISLAND, RI — The news/talk stations I work with make big money doing what talk radio does best: cutting through mental clutter, with live endorsement spots delivered by familiar local on-air personalities.
And as you read in my Monday Memo three weeks ago, this technique can help sell podcast sponsorships. ICYMI: https://www.talkers.com/2019/01/07/monday-memo-podcast-ads-work/