endorsement spots | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "endorsement spots"

Tuesday, January 25, 2022

| January 25, 2022

Dennis Green Promoted to COO for Sun & Fun Media and Key Networks. Chief revenue officer Dennis Green is promoted to chief operating officer for Sun & Fun Media and affiliated radio syndication company Key Networks. He’ll continue to report to founder and CEO Rob Koblasz. Green joined Sun & Fun Media as CRO in May 2018 after serving for 22 years with Westwood One and added CRO responsibilities for Key Networks upon the network’s launch in March 2019. In his new role, Green will oversee operations for Sun & Fun Media’s products and services for barter to radio and for Key Networks’ portfolio of nationally syndicated programming and services. Koblasz says, “Dennis is one of the hardest working people in radio, and we are very pleased to reward his efforts with this much-deserved promotion to the chief operating officer of both Sun & Fun Media and Key Networks. As chief revenue officer since 2018, Dennis has been central to the continued growth of Sun & Fun Media and the successful launch and growth of Key Networks. His leadership and deep experience in network radio are tremendous assets for us.” Green comments, “I’m delighted to assume the role of COO for Sun & Fun Media and Key Networks. I’ve been fortunate in my career to work with amazing talent and provide programming and services for stations. Rob Koblasz gave me an opportunity to build upon the success at Sun & Fun and to start Key Networks, which is fast developing into a ‘key’ player in network radio. Thank you to the best-in-class staff we have assembled to help lead the charge to provide best-in-class products and services to affiliates around the country. The best is yet to come!”

Beasley Media Group Names Pat Eastburn VP of Digital Sales. Digital media sales pro Pat Eastburn joins Beasley Media Group as vice president of digital sales. Eastburn was most recently vice president and general manager at Flypaper Digital Marketing, the internal digital agency of WEHCO Media. In his new role, Eastburn will report to Beasley chief digital officer Todd Handy and focus on leveraging his experience across the entire digital sales team as well as be focused on new products, services and key verticals. Handy says, “Pat was the consensus choice as the top candidate for this role given his extensive background in leading digital agency sales teams and disrupting traditional media channels.” Eastburn comments, “I’m very excited to join Beasley Media Group. It’s so well-respected and I’ve been thoroughly impressed by the entire team. I believe that digital marketing has significant potential as an industry relative to current and future opportunity. Combine that opportunity with top level talent and the sky is the limit.”

Banyan Software Acquires Mr. Master Inc. Today Banyan Software, Inc. Enterprise software firm Banyan Software acquires compliance and content distribution software Mr. Master Inc. Banyan, self-described as a firm that “focuses on a buy and hold for life strategy for growing software companies that serve specialized markets,” says the Mr. Master acquisition joins its growing portfolio of media companies which includes vCreative and Counterpoint Software. Banyan says it employs a decentralized management philosophy, allowing Mr. Master to operate independently and continue the successful practices that led to its acquisition interest. Banyan CEO David Berkal says, “The Mr. Master team has deep, network radio software expertise and has spent over two decades developing market leading products that serve the unique needs of its long-standing customers. We are excited to welcome Mr. Master into the Banyan family of companies and look forward to supporting the company’s future growth in the coming years.” Mr. Master president and founder Stu Jacobs comments, “We have a great team and product that radio has embraced as its go-to traffic and production workflow solution and partnering with Banyan marks an exciting new chapter in our journey. I am thrilled to stay on as CEO and work alongside Banyan as we continue to build on the foundation of client-centered innovation and services that has made Mr. Master so exceptional. Equally important is the opportunity to leverage additional resources, fueling our continued growth.”

Neal Boortz to Do Commentaries for ‘Xtra 106.3,’ Atlanta. Retired talk radio legend Neal Boortz will start doing daily commentaries for Dickey Broadcasting’s WFOM-AM/W292EV, Atlanta “Xtra 106.3/1230,” effective January 31. The Atlanta Journal Constitution’s Rodney Ho reports that Boortz will provide daily, two-minute commentaries. Station owner David Dickey tells the AJC, “I told Neal I figured he didn’t want to do a long-form show and we couldn’t afford that anyway. Our goal is to give him a forum for a station that is growing quickly and to fill a niche. He’ll be a great addition to our brand.” In a statement, Boortz says, “The opportunity to be stridently un-WOKE and to stir things up during a crucial election year just couldn’t be passed up. Let’s have some fun.” One fallout from the new deal is that Cox Media Group’s crosstown news/talk WSB-AM/WSBB-FM is not allowing Boortz’s voice on endorsement spots he’s been cutting for a number of clients that air on the station.

Alan Peterson Sets March Retirement Date. Writer, air personality and veteran radio/podcast production pro “The Other” Alan Peterson announces he’s retiring from his position with Radio America and the business, effective March 11. Peterson has served with Radio America for the past 18 years engineering or producing weekend programs including, “The Pet Show with Warren Eckstein,” “Intelligent Medicine with Dr. Ronald Hoffman,” “Liberty Nation,” “Tech It Out,” and “Eat Drink Smoke,” among many others. Peterson is the co-creator of the comedy jingle collection, “Dork-a-Pellas,” now produced and distributed by Dan O’Day’s L.A. Air Force. From 1989 to 2004 he wrote for Radio World and served as technical editor. He hosted radio shows in Syracuse; Springfield, MA; Danbury, CT; and Washington DC.

TALKERS News Notes. Imaging, voiceover, and jingle firm Benztown is partnering with P1 Media Group to present a free webinar for radio professionals called, “Stop Using Best Practices and Try Something New.” This 18th in the “Global Radio Ideas” webinar series is being hosted by Benztown CEO Andreas Sannemann and P1 Media Group partner Ken Benson and will feature Alpha Media EVP of content Phil Becker who will share his insights into what stations should be doing in 2022 to drive the growth of their brands. The webinar takes place on Thursday (1/27) at 1:00 pm ET. You can register for the webinar here…..PodcastOne teams with MotorTrend Group to produce and distribute “The InEVitable,” the limited-run podcast and vodcast series hosted by Ed Loh, MotorTrend head of editorial, and MotorTrend editor and automotive personality Jonny Lieberman. On the program, Loh and Lieberman will provide lively in-depth discussion on the greatest challenges and changes coming for the future of transportation. In the premiere episode, Reggie Watts, actor, comedian and band leader for “The Late Late Show with James Corden,” sits down with Loh and Lieberman for an engrossing conversation about how Watts thinks about artificial intelligence and consciousness, and what that might mean for the automotive world. As an owner of both gas-powered and electric-powered vehicles, Watts also talks about the dichotomy of owning both plus his love of Porsche cars…..SiriusXM PGA TOUR Radio is broadcasting live from this year’s PGA Show today through Friday (1/25-28). SiriusXM hosts including Robert Gamez, Carl Paulson, Brian Katrek, Jason Sobel and Taylor Zarzour will broadcast on location from PGA Show Demo & Fitting Day at the Orange County National Golf Center, as well as the 2022 PGA Show at the Orange County Convention Center.

Ukraine Tensions, Financial Markets/Inflation, Biden-Doocy Incident, COVID-19, Urban Crime & Violence, and Boris Johnson Troubles Among Top News/Talk Stories Yesterday (1/24). Concerns about Russia’s military build-up at the Ukraine border; the week-long selloff on the world’s financial markets that’s worrying investors and record-high retail and oil prices; President Joe Biden curses at FOX News reporter Peter Doocy after being asked a question about inflation affecting the midterm elections; the high rate of COVID infections in the U.S. and abroad and the legal challenges to vaccine and mask mandates; the spike in urban crime and violence; and U.K. Prime Minister Boris Johnson’s sinking popularity after being photographed violating COVID protocols were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday, January 24, 2022

| January 24, 2022

Monday Memo: Improving Results from Endorsement Spots. “Radio – stations and personalities – can make big money with the personal pitch that cuts through listeners’ mental clutter. BUT…” in this week’s column, consultant Holland Cooke warns against common technique faux pas. Read it here.

 

Pending Business: Comfortably Numb. Radio sales pro Steve Lapa says that radio sales proposals missing the answer to the “Why Buy?” question are missing the chance to tell your station’s unique story. If your station has personalities that connect with listeners and get thousands of them to act when it comes to charity giving and live appearances, sellers should tell those stories. “Move on from empty ‘reach’ numbers. Facebook, YouTube, Twitter, Instagram, Tik-Tok and geo-targeted others will win the numbers game. But when it comes to showing results, radio is still a primary medium.” Read more here.

Starnes Media Group Partners with Hibbard Group for Affiliate Relations. The Starnes Media Group announces that it is engaging The Hibbard Group as its agency of record for affiliate relations and acquisition for “The Todd Starnes Show” and “The Todd Starnes Commentary.” Todd Starnes’ daily talk radio program airs live from 12:00 noon to 3:00 pm ET and Starnes Media produces three separate 90-second daily commentaries by Todd Starnes that are heard on more than 650 stations nationwide. The Hibbard Group president Jack Hibbard says, “I am excited to be working with Todd Starnes. Todd’s high standard of journalistic integrity is rare these days. We believe that, combined with his unique style of communication, he has created a show that any radio station would be proud to air.” Starnes says the partnership is “an important step for us. We believe they have the experience to assist us in growing our affiliate base and serving our stations well.”

Radio One Partners with Charlotte FC for Radio Broadcasts. As part of a partnership between Major League Soccer club Charlotte FC and Radio One, sports talk WFNZ-AM/W273DA, Charlotte will serve as the club’s flagship radio station. Radio One says it will broadcast most matches on WFNZ, while the remaining matches will be carried on sister news/talk station WBT-AM/FM. Radio One regional vice president Marsha Landess says, “Our team at Radio One Charlotte is thrilled to bring the passion of Charlotte FC to “Sports Radio” WFNZ. With the growing excitement of professional soccer that’s evident in Charlotte, we look forward to a long successful partnership and are glad that we are a part of this historic time in Charlotte sports.”

COVID-19, Ukraine Tensions, Biden Approval Ratings/Midterm Elections, Inflation & Supply Chain, Boris Johnson Troubles, Beijing Olympics, and NFL Playoffs Among Top News/Talk Stories Over the Weekend. The COVID mandates protest in Washington, DC and the rate of Omicron cases in the U.S. and abroad; the tensions over Russia’s military build-up at the Ukraine border; President Joe Biden’s low approval ratings and the battle for control of Congress in the midterm elections; high retail and oil prices and the ongoing supply chain woes; UK Prime Minister Boris Johnson’s political troubles; the politics and health policies at the Beijing Winter Olympics; and the NFL Playoffs were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Improving Results from Endorsement Spots

| January 24, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The news/talk stations I work with make big money doing what talk radio does best: cutting through mental clutter, with live endorsement spots delivered by familiar local on-air personalities.

OOPS.  Do your endorsement spots say “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships. Two cautions:

Read More

Monday Memo: Split-Shift Success

| November 15, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Just reading about Gene Valicenti’s routine may exhaust you. In his 30th year on NBC10 Providence, he co-anchors the 6:00 pm weeknight TV newscast that sometimes beats the other stations combined. And in his 10th year on WPRO radio, his morning drive ratings hit #1 6+.

Begging-the-question: WHEN do you sleep? Gene chuckles “I take a nice nap during the day, and get to bed by 9.” And like many working remotely during the shutdown, he says “doing the show from home has been a blessing. More sleep, a later wake-up, and a more alert host!”

Read More

Monday, July 19, 2021

| July 19, 2021

Monday Memo: Selling The Sorehead Show. Because “we live in a divided America” in which many use talk radio to validate grievance, consultant Holland Cooke sees sales opportunity: “Affinity = entre.” In this week’s column, HC suggests an approach to kindred prospects, and recommends four packages and specific copy points for improving results from endorsement spots. Read it here.

Pending Business: Wobbles. Sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column about the challenges of selling when the ratings wobble. He says, “After over a year of COVID craziness, the last thing you want to deal with is game planning for more negativity. Business should be accelerating, yet here we are looking at many large market news/talk radio stations down trending after lineup changes designed to improve audience levels have been slow to show upticks. Maybe a little too soon to judge, maybe sampling wobbles, maybe work-life patterns shifting, maybe we should start dealing with what we can control – our game plan.” Read more here.

Round Four of June PPM Ratings Released. The fourth of four rounds of ratings information from Nielsen Audio’s June 2021 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2021 sweep covered May 27 – June 23. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Austin, Waterloo Media’s news/talk KLBJ-AM loses nine-tenths for a 4.0 share (6+ weekly AQH share) finish and the #9 rank. iHeartMedia’s news/talk WTKK-FM, Raleigh rises six-tenths, finishing with a 5.8 share good for the #6 rank in the market. In Indianapolis, Emmis Communications’ news/talk WIBC-FM tacks on one-tenths for a 7.0 share and rises from #3 to #2 in the market. In the Milwaukee market, Good Karma Brands’ news/talk WTMJ remains in the #1 rank even though it lost three-tenths. It finished with an 8.9 share on the strength of Brewers baseball and Bucks basketball and easily topped iHeartMedia’s crosstown news/talk WISN, which lost one-tenth and finished with a 6.5 share and the #4 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (and the first three groups) here.

FAIR’s Hold Their Feet to the Fire Event Sets Record Attendance. The 14th annual “Hold Their Feet to the Fire” radio row event is taking place this year on September 29 and 30 at the Phoenix Hotel on Capitol Hill in Washington, DC. The annual event in which talk radio hosts from around the nation gather to broadcast from Washington and discuss the issues surrounding American immigration policy with legislators and experts is almost completely booked. FAIR executive director Bob Dane says, “Thanks to Biden’s border crisis – and apparently the itch to just get out after a year of being isolated – this year’s 14th Hold Their Feet to the Fire radio row has set record attendance with 70 hosts now confirmed to broadcast September 29 and 30. After 14 years of doing this, I guess next year, we’ll need a bigger boat!” Inquiries can be made to Matt Tragesser at mtragesser@fairus.org

California Recall Controversy as Larry Elder Left Off Official List of Candidates. The official list of candidates in California’s recall election of Governor Gavin Newsom was released Saturday and Salem Radio Network host Larry Elder – who’s taking a leave from his nationally syndicated talk radio program in order to run – was not on the list. KCRA-TV reports that state officials say Elder’s filing did not include complete tax returns for the past five years, which are required to run. The report does not explain what was missing from Elder’s filing. In response, Elder tweeted the following: “Politicians know I’m the only candidate who will beat Gavin Newsom — and that’s why they don’t want me on the ballot. They’re using shenanigans that they invented to block the doors to the Governor’s Office and make sure they stay in power.”

WPTF, Raleigh’s Tom Kearney Retires. Longtime evening talk radio host Tom Kearney has retired from Curtis Media Group’s news/talk WPTF, Raleigh after almost 40 years with the station. Kearney joined the station in 1982 and in 1988 he began his full-time role as evening talk host. The Raleigh Observer says Kearney didn’t copy political hosts such as Rush Limbaugh, but “chose a folksier path: garden chats, computer repair tips, stamp collecting, Friday night trivia. He picked guests who could pass on something useful: the astronomer who explained Pluto’s non-planetary status, or the assistant attorney general who offered advice on fighting elder fraud.” WPTF VP of content Rick Martinez is quoted saying, “Whether he’s talking to a political leader or an auto mechanic. Tom always seems to know what questions the listeners want answered. Tom has always put the listener first.”

iHeartMedia Miami Promotes Mark McKenzie to Sales Manager. Radio sales pro Mark McKenzie is promoted from account executive to sales manager for iHeartMedia’s Miami station group in which he’ll be responsible for overseeing all sales operations for “103.5 The Beat,” “Throwback 105.5 Miami” and Miami’s BIN 880 WZAB “Black Information Network.” iHeartMedia Miami market president Shari Gonzalez says, “Since joining iHeartMedia, Mark has led our team in multiple capacities. It is wonderful to make it official. As sales manager, I am confident that Mark will take this brand and team to new heights.”

Opinion: Mama, Don’t Let Your Daughters Grow Up to Be Sportscasters. Author Michael Levin writes an opinion piece after reading Julie DeCaro’s new book, Sidelined: Sports, Culture, and Being a Woman in America, which he says, “details what a slime pit the world of sports broadcasting really is.” He says, “DeCaro is an attorney turned sports talk radio host who, in her book, decries the piggish nature of virtually all men in the world of sports, from the male broadcasters to the executives who run teams and broadcast outlets, to many of the players, and certainly to the fans.” But, Levin says, DeCaro is guilty of the legal concept called, “coming to the nuisance.” Read his piece here.

TALKERS News Notes. WSGW, Saginaw operations manager Dave Maurer is being inducted into the Michigan Association of Broadcasters Hall of Fame. Maurer has also served as the host of news/talk WSGW’s morning show for the past 42 years. The station lists Maurer’s accomplishments during his time with the station: Maurer and his news team were named AP Station of the Year for 25 consecutive years; in 2005, he received the Michigan AP Lifetime Achievement Award; and in 2016, he was named a Paul Harris Fellow by Rotary International for his coverage and contributions to humanitarian causes in Northeast Michigan. Under his leadership, WSGW was awarded the 2020 NAB Crystal Award for Community Service and the 2020 NAB Service to America Award for the Sharing Hope Radiothon…..NuVoodoo Media Services, is revealing findings from its recently completed Ratings Prospects Study 18 that indicates more than 40% of those 14-54 year-old radio listeners most likely to participate in ratings say that they have gotten out of the habit of listening to local morning radio shows. NuVoodoo will be presenting results from the study in a series of webinars beginning on Wednesday July 21. Interested attendees can sign up for free at NuVoodoo.com/webinars…..Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the June 2021 reporting period (May 31 – June 27, 2021), as measured by Triton’s Podcast Metrics measurement service. The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. In this reporting period, Stitcher Media remained in the #1 spot with 31M Average Weekly Downloads and 9M Average Weekly Users, followed by NPR with 30M Average Weekly Downloads and 7M Average Weekly Users. The Audacy Podcast Network ranked #3 with 16M Average Weekly Downloads and 6M Average Weekly Users. See the whole report here.

COVID-19, Facebook Anti-Vax Charges, January 6 Investigation/Sentencing, Critical Race Theory, the Economy/Inflation, Trump and the GOP, Voting Bills, European Floods, and Western Wildfires Among Top News/Talk Stories Over the Weekend. The rising rate of COVID-19 cases in the U.S., concerns about the Delta variant, and the debate over restrictions; Facebook is called out by President Joe Biden who says it is “killing people” by allowing anti-vax posts; the investigation into the January 6 Capitol attack and the sentencing of those who’ve pled guilty; the furor over the teaching of “critical race theory” in public schools; the state of the U.S. economy, the shortage of workers, and concerns about inflation; the relationship between former President Donald Trump and the GOP; the various voting laws recently passed and the controversy over Texas Democrats leaving the state to avoid voting on that state’s bill; the devastating floods in Europe; and the wildfires in the U.S. West were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.