Industry News

ENCO, Benztown and Compass Partner with vCreative for SPECai Integration

ENCO Systems, Inc., Benztown, Compass Media Networks, and vCreative announce that they have entered into an innovative new partnership to bring SPECai, the leading AI spec ad service, to vCreative’s customers by integrating SPECai into its suite of creative workflow platforms for broadcasters. For stations affiliated with both vCreative and SPECai, the integration will streamline the process of requesting a spec spot, as well as save time. Account executives can prepare for client meetings ahead of time, or be ready to create on the spot, by utilizing the integration to select the SPECai option from within the vPPO or vProMedia order form to create compelling spec spots to present to their clients. SPECai is a game-changer for media organizations and their sales reps, allowing them to create spec commercials in seconds using AI right in front of clients. SPECai blends AI scripts and AI voices with Benztown music beds to easily create fully produced spec commercials in seconds.

Industry News

TALKERS News Notes

Compass Media Networks announces that Connoisseur Media’s stations in Connecticut and Long Island are charter affiliates for SPECai, a joint venture between Compass Media Networks, Benztown, and ENCO, that provides radio stations with creative custom spec commercials in mere seconds using AI technology.

Former sports talk KKFN-FM, Denver “104.3 The Fan” programmer Raj Sharan joins Cumulus Media’s country KATC-FM, Colorado Springs as afternoon host and promotions director for the station.

Industry News

ENCO, Benztown and Compass Partner on SpecAI Service

ENCO joins forces with Benztown and Compass Media Networks to bring its SpecAI ad creation solution to the North American radio broadcast market. The companies say the SpecAI technology can help broadcasters create spec ads for sponsors on demand, alleviating the time, energy, and costs of traditional production methods while accelerating the sales process and time to market. Compass CFO Hiram Lazar says, “AI adoption has swiftly moved forward over the last few months, and as the largest player in spec commercials for over 10 years we recognized it was time to offer an AI solution for our clients. Using Benztown’s libraries, we can now give our clients the option to produce ads with an AI voice or a live voice to customize prerecorded spec commercials.”