Nielsen: News/Talk Top Radio Format in Q3 of 2026
Nielsen publishes its quarterly report card on how “U.S. consumers spend their listening day” (using data from Nielsen and Edison Research) and concludes that “83% of all daily ad-supported audio time goes to radio and podcasts, while only 15% goes to streaming music services.” The Q3 2026 report also 
addresses listening by radio format and again this quarter news/talk remains the number one format, with a 10.2% share of total radio listening among P18+. “It is even stronger with older listeners, at 11.5% among P35+. Sports captured 4.5% of total radio listening among P18+ and 4.6% among P25-54, as football season kicked off and baseball headed into its pennant races. All-news held a 2.7% share among P18+ and 3.0% among P35+.” Spoken word radio stations dominated streaming listening. “News/talk, sports and all-news together account for about 36% of station streaming among P18+, roughly double their 17% share of all radio listening. News/talk takes 22.1% of AM/FM station streaming among P18+, more than twice its share of total radio. That rises to 24.2% among P35+. Sports is the No. 1 streamed format among P25-54, at 13.0%, and takes 10.3% of station streaming among P18+.” See more about the report here.
guests. Recent interviews have included Stephen A. Smith, Kathie Lee Gifford, Vanilla Ice, Franklin Graham, Rahm Emanuel, Cornel West, and Adam Carolla.
13+ population as well as those whose primary vehicle they ride in or drive is an EV, but at dramatically different rates. The total population spends 53% of their in-car audio time with AM/FM radio, while EV drivers and riders spend 42% of their in-car audio time with the platform. Streaming music time remains second behind AM/FM radio, but gains significant ground among EV drivers/riders, increasing from 17% of time to 22%. The EV audience’s share of in-car time with podcasts is twice that of the total population. Time spent with SiriusXM also increases among EV drivers/riders, rising from 16% of time to 20%. All other platforms remain relevantly consistent across the two groups.”
U.S. weekly podcast consumers who say it’s the platform they use most often to consume podcasts. Edison says, “Podcast content on YouTube has dramatically changed the entire ecosystem and continues to gain ground as a destination for podcast consumption. Spotify ranks second, with 17% of weekly podcast consumers saying that it is the platform they use most often for podcasts. Apple Podcasts follows at 9%, remaining ahead of many other podcast platforms but accounting for a smaller percentage than in the past.”
“asked weekly consumers how they would feel if their favorite podcast host started using an AI-generated version to host their podcast. Most weekly podcast consumers, 66%, reacted negatively to the idea. One-third of weekly podcast consumers said they would feel ‘deceived,’ with another third feeling ‘upset.’ Thirty-two percent said ‘skeptical,’ followed by 28% who felt ‘betrayed.’” On the flipside, “14% of weekly podcast consumers were ‘impressed’ by the usage of an AI-generated host. Another 12% were optimistic, and 10% were ‘fascinated,’ all at the bottom of the list.”
AM/FM radio receiver. Edison says, “A few weeks ago, we highlighted the fact that among 13–34-year-olds, the majority of their ad-supported audio time in the car is spent with AM/FM radio. This week we widen the picture to look at all listening time among this age group in the car, and instead of noting what they are listening to, we are looking at what they are listening on. Over the history of Share of Ear we have documented the relentless rise of the smartphone as the primary audio-consumption device. Among younger audio consumers, this holds true even in the car.”
platforms, AM/FM radio, including over-the-air and radio streams, accounts for 70% of the time spent with ad-supported audio sources in the car. Edison says, “Podcasts rank a distant second, accounting for 11% of ad-supported in-car audio time. Streaming music accounts for a significant amount of in-car audio time, but most of that listening is ad-free. When we filter consumption by ad-supported platforms, streaming music comes in third at 10%. Music and music videos on YouTube close out the fourth slice of the pie at 7%. Note that Share of Ear captures listening by everyone in the car, not just the driver.”
growth include: SiriusXM’s “Megyn Kelly Show” – up 115% among weekly U.S. consumers 13+; Cumulus Podcast Network’s “Shawn Ryan Show” up 107%; “The Tucker Carlson Show” – up +13%; Premiere Networks’ “Glenn Beck Program – up 11%; and Premiere’s “Sean Hannity Show” – up +5%. Edison says its data indicates Cumulus Podcast Networks’ “Dan Bongino Show” lost the most audience – down 62% – but notes that Bongino’s leave from the business to serve as Deputy Director of the FBI is likely a factor. Elsewhere, podcasts shedding audience include The Daily Wire’s “Ben Shapiro Show” – down 19%; and Cumulus Podcast Network’s “Mark Levin Show” – down 16%. 
2026 for its Edison Podcast Metrics, Business is the seventh most popular podcast genre among weekly U.S. consumers 13+, surpassing Religion & Spirituality, Health & Fitness, and Music, among others. Edison ranks the top 10 Business podcasts and NPR’s “Planet Money” is #1, followed by the Ramsey Network’s “The Ramsey Show” at #2. When ranking shows of all podcast genres, “The Ramsey Show” ranks #41 in the U.S. based on Edison’s Q2 2026 Top 50 Podcasts chart.
owned an in-car infotainment system, and 40% own one today. In 2019, 86% of in-car listening time among those who have an Android Auto or Apple CarPlay went to non-digital sources such as AM/FM over-the-air, SiriusXM satellite radio, and owned music like CDs. Now, seven years later, in-car infotainment owners spend 36% of their total in-car audio time with digital sources including streaming music, AM/FM streaming, podcasts, and audiobooks. Even on, 64% still goes to non-digital sources like AM/FM over-the air radio and satellite radio.
Megan Lazovick, vice president, Edison Research at SSRS and will offer a look at the U.S. podcast audience through multiple lenses, including: Reach of podcasts among U.S. consumers from The Infinite Dial; Share of daily time spent with podcasts from Share of Ear; and Content preferences from Edison Podcast Metrics. 
high since 2022 and 28% indicate they commute some days; 2) 85% of average Americans are commuting to work, slightly less than marketers and media agencies (92%); 3) Since AM/FM radio is the “soundtrack of the American worker,” it is the ideal media platform for advertisers; 4) AM/FM radio’s share of ad-supported audio in the car has been consistently dominant at an 83% share, according to Edison Research’s Q1 2026 “Share of Ear” report; 5) Average Americans are clocking slightly more days at work (4.7) compared to the advertising industry (4.4); and 5) Marketers/agencies and average Americans are most likely to work in the office Monday through Thursday with Friday seeing the lowest % of in-office work for both groups. 
government studies report most commutes are a solo affair. In the car, Honda drivers cannot be reached by social media, online video, or any digital platform while commuting to work. What are the audio habits of Honda drivers in all locations (home, work, vehicle, and some other place)? Edison examined audience shares among Honda drivers to ad-supported audio platforms at home, in the car, at work, and some other place. In all locations, Honda drivers devote 62% of all their ad-supported audio time spent to AM/FM radio.” 
audio in the car among Americans 13+. Edison adds, “As of Q1 2026, 55% of in-car audio time is spent listening to AM/FM radio. The next closest platform in the car is streaming audio. Time with streaming audio has grown over the 12-year history of Share of Ear but remains a distant competitor to AM/FM radio among the total population ages 13+, with 16% of in-car audio time going to streaming platforms… Among Americans 13-34, 46% of their in-car audio time is spent listening to AM/FM radio and 30% with streaming audio sources.”
radio (including AM/FM streams), the historic spoken-word listening leader. Edison adds, “Spoken-word listening time among Americans 13-34 is dominated by podcasts, with 53% of time being spent with that specific platform, versus 23% of time going to AM/FM radio. Radio does rebound among 35–54-year-olds but still falls short with 47% of their spoken-word listening time going to podcasts and 35% going to AM/FM radio. Our story completely changes among Americans ages 55+, who spend the majority of their spoken-word listening time with AM/FM radio, at 55%, and less than one-quarter of their time with podcasts at 22%. The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio. AM/FM radio carries a wide variety of spoken-word offerings, ranging from sports play-by-play and sports talk, NPR programming, news and entertainment talk shows, to political talk.”
is nearly universal among Hispanic (94%) and Black (93%) consumers; 2) AM/FM radio commands more than 80% of all ad-supported audio time in vehicles. Nearly three-quarters of out-of-home radio use during peak drive times occurs in the car, placing brands closest to the point of purchase; 3) however, a significant “perception gap” exists; while marketers often rank radio low for effectiveness, Nielsen data reveals it delivers the highest ROI of any platform trailing only social media; and 4) radio and podcasts combined account for more than 80% of all daily ad-supported audio time, while streaming music accounts for only 15%. 
year, generative AI adoption among American consumers.” Some of the key findings include that online audio consumption has hit an all-time high: 1) 81% of Americans age 12+ (233 million) listened to online audio in the last month, and 76% (219 million) listened in the last week; 2) Americans age 55+ are driving the most recent increases. Monthly online audio listening among this group jumped from 52% in 2024 to 70% in 2026, a gain of nearly 20 percentage points in just two years; 3) 80% of Americans age 12+ (230 million) have ever listened to or watched a podcast, an all-time high; and 4) 58% of Americans age 12+ (167 million) have consumed a podcast in the last month, also an all-time high. 
pharmaceutical brand’s original buy targeting adults 18-54, 100% of the budget was allocated to traditional television, with 87% to broadcast and 13% to cable. This achieved a reach of 39%. By shifting only 5% of the total spend away from the usual go-to television outlets, and into podcasts, reach increased significantly. Reach among those ages 18-54 went from 39% in the old campaign to 55% in the new campaign, a lift of 41%. Note that this is shifting dollars, not adding dollars. The brand reached 26 million additional people without increasing the advertising budget.
among adults has surged from just 6% of audio listening in 2015 to 23% in 2025. The two factors responsible for his are new people listening to podcasts (reach) and existing podcast consumers listening more (frequency). Das says that additional listening is replacing other behaviors. “Nearly four in 10 podcast listeners say the time they spend with podcasts is replacing time spent scrolling social media. Another 34% say it’s replacing time spent listening to streaming music.” Das cites data indicating that “U.S. adults spend an average of 103 minutes per day listening to podcasts, outpacing TikTok (77 minutes), Facebook (69 minutes), and Instagram (65 minutes); and “Podcast listening surpassed streaming music in 2023, and now commands an 11 point share advantage in daily digital ad-supported audio listening.” 
provides important benchmark measures for usage and behavior around streaming audio, podcasting, radio, smart audio, social media, and debuting this year, never-before-seen data on AI usage. Annual results and trending data from The Infinite Dial are relied upon by its audience of content producers, media companies, agencies, and the financial community.” The webinar will feature Edison vice president of research Megan Lazovick with special guest James Cridland, editor of Podnews.
dominant spoken-word audio listening platform, but it was fully sixty-five percentage points higher than podcasts, which accounted for 10% of listening time back then. Quarter by quarter and year over year, time spent using AM/FM radio to listen to spoken-word audio has declined significantly and shifted to time spent with podcasts. As of Q4 2025, 40% of time spent listening to spoken-word is now spent with podcasts and 39% of time is spent with AM/FM radio. Not only does radio not beat podcasts by a significant margin, it now trails the on-demand platform for spoken-word audio listening.”
largest weekly audiences that launched last year. Number one is “Good Hang with Amy Poehler,” which won a Golden Globe for best podcast. News/talk podcasts on the chart include “The Nerve with Maureen Callahan,” published by Megyn Kelly’s MK Media, the progressive “Keith Edwards Show,” and iHeartPodcast’s “This is Gavin Newsom.” 
ranks podcasts based on total audience reach from