EdgeRank | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "EdgeRank"

“I Knew You’d Like This, and that No One Else Would Show It to You”

| January 7, 2013

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS –People sometimes pooh-pooh the power of social media because of the relatively small number of followers we have.  However, did you know that you can turn a thousand Facebook “Likes” into a reach of a million over a year’s time?  That kind of reach can then deliver millions of impressions in a year, too.

Every good programmer has a solid knowledge of what tactics work to deliver better Arbitron numbers over time.  If you’re a PD, that’s just part of your job.  Well, Facebook has a similar set-up that you can take advantage of to create more engagement, which then drives your social media stats up … and creates more brand usage for you.  If you’re doing it right, that is.

Read More