You are here: Home » Archives for Dr. Mark Fratrik
Tag: "Dr. Mark Fratrik"
Cristina Perez Quits KABC, Los Angeles Gig. There’s no immediate word from Cumulus Media about what it will fill the 9:00 am to 12:00 noon daypart with now that Judge Cristina Perez has resigned from her five-month-old “Judge Cristina Live @ 9” program. The Southern California attorney, television personality and erstwhile radio host posted an explanation for her exit on her website, stating, in part, “At this time in my life for personal reasons I’ve decided to step away from this radio opportunity. Because truthfully, I’m a work-a-holic, with a thriving law practice and TV show, a pending TV project and a third book project as well as the establishment of an arbitration/mediation practice. And, most importantly, I am the mother of an 11 year old girl – and time will not wait as she grows up. I cannot miss another minute of that.”
WLS-AM, Chicago Eliminates APD/Exec. Producer Post. According to Chicago media writer Robert Feder, Cumulus Media’s elimination of the assistant program director/executive producer position at its Windy City news/talk station means Tracy Slutzkin exits. Feder writes that she’d been with WLS-AM for a total of 19 years during two stints. She began with the station as an intern and worked her way up to producer of the Don Wade and Roma morning drive program. In 2006 – after time at WFLD-TV’s news department – she returned to the station as APD and executive producer. Program director Peter Bolger will assume her responsibilities.
Move to NYC Ahead for Mike & Mike; Qerim to Join as Third Personality. Sports media giant ESPN is confirming it will move the “Mike & Mike in the Morning” show – simulcast on ESPN Radio and cable’s ESPN2 – its Bristol, Connecticut headquarters to studios in New York City effective February 8. Parent company Disney says, “Being located directly above ABC’s “Good Morning America” studio will allow for a wider variety of in-studio voices from the world of entertainment and pop culture for Mike & Mike as the shows work together on bookings. GMA contributors will also appear when opportunities arise – for example, Robin Roberts on sports, GMA legal analyst Ryan Smith discussing legal matters or ABC News chief meteorologist Ginger Zee on weather impacting sports. When appropriate, Golic and Greenberg will appear on GMA.” Sports Business Daily is reporting that current NFL Network host Molly Qerim will exit the league-operated cable/satellite channel and become a third member of the show co-hosted by Mike Golic and Mike Greenberg. ESPN only says it its press release that additional elements to the show will be announced at a later date.
BIA/Kelsey Releases Automotive Industry Local Ad Spending Study. The media consulting firm estimates that the auto industry will spend $15.1 billion in local advertising this year – of which 77% is estimated to be allocated to traditional media. BIA/Kelsey believes radio will get 11.6% of that. In releasing the data from this study, SVP and chief economist Dr. Mark Fratrik notes that by 2019, digital advertising will represent 1/3 of the automotive local ad spend. He says, “The auto industry and television came of age together as keystones of twentieth-century American culture. The two industries remain closely tied, with the auto industry being dependent on over-the-air television advertising, and all auto vertical subcategories relying heavily on traditional media to get their message to their audience.” Pure online advertising, consisting primarily of search, is the largest digital automotive channel. BIA/Kelsey projects all growth in local advertising for the automotive vertical category will occur on online/digital media, reaching 30% of total local advertising by 2019, up from 12% in 2015. Industry subcategories featured in BIA/Kelsey’s automotive vertical forecast include auto dealers, other motor vehicle dealers, auto parts and accessory stores, tire dealers, and gas stations.
RAB’s Potter Set to Retire. Fifteen-year senior vice president of professional development John Potter will be leaving the not-for-profit trade association in about seven weeks (6/26). Radio Advertising Bureau president and chief executive officer Erica Farber comments, “We have been extremely fortunate to have John’s sales/management acumen at the RAB, where he truly leaves an indelible mark across the organization and entire radio industry. I tried to talk him out of this; however, it is now time for John to enjoy quality time with his family, especially his grandchildren. He can travel and indulge his passion for photography.” Potter remarks that, throughout his career, he has, “trained nearly 20,000 salespeople and sales managers across all 50 states. I cherish the friendships I have made with my colleagues and I am truly thankful for the great ride. I am looking forward to the next chapter with my family and on the open road.” A then-18-year-old Potter began his radio career nearly 50 years ago as a recording engineer at Ohio State University‘s WOSU. He went on to hold various sales and management positions with Citicasters; Clear Channel (now iHeartMedia); Cumulus; Great American Broadcasting; Great Trails Broadcasting; Jacor; North American Broadcasting; and Taft Broadcasting.
SiriusXM to Launch Career Series Targeting Millennials and Their Parents. The six-part series – called “Career Playbook Radio” – will be hosted by Jim Citrin, partner at executive search firm Spencer Stuart and best-selling author on leadership and career success. The show is intended to give millennials, young professionals, and parents of recent college grads expert insight into getting a great job and laying the foundation for a successful career. SiriusXM says it will be a weekly conversation with top executives, industry veterans, and thought leaders sharing their personal experience and knowledge with aspiring young professionals who are seeking to carve out a distinctive place with their careers in the first decade after graduation. Guests will include: Gail McGovern, CEO and president, American Red Cross; Justin Smith, CEO, Bloomberg Media Group; J. Patrick Doyle, CEO and president of Domino’s Pizza Inc.; Laszlo Bock, senior vice president of People Operations at Google Inc.; Lori Goler, vice president of human resources and recruiting at Facebook, Inc.; Kristen Fitzpatrick, managing director, alumni & MBA career and professional development, Harvard Business School; Admiral Eric Olson, retired Commander of U.S. Special Operations Command (SOCOM); and Soo Hong, chief human resource officer, WeWork. It launches on May 16 and is available via SiriusXM On Demand on smartphones.
Beasley Using Zipwhip Technology for Studio Line Texting. The initial rollout incorporated Zipwhip’s technology that allows the station to send and receive text messages using their existing call-in request or studio line telephone numbers into 18 Beasley Media radio stations across 5 markets. Zipwhip, Inc. is a cloud texting platform and service provider. Beasley says that as opposed to the traditional texting option for radio stations, short codes, Zipwhip’s technology enables its stations to create a more seamless conversational texting strategy. “Texting lowers the barrier separating radio-listening consumers and advertisers in a way that is less pervasive and intrusive than current strategies such as email or online display ads. Beasley stations rely on two-way messaging to build trust and loyalty and ultimately to increase overall engagement by listeners. An added benefit is that stations can offer a new sponsorship opportunity with their text enabled request or studio line.”