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Monday Memo: “And The Winner Is…”

| April 19, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — WHAT IF “The Oscar goes to…” you?

As you take the stage, cameras zoom-into other nominees in your category fake-smiling, and the timer begins: Green, then yellow, then – as the band gives you the hook – red. This Sunday night, you too will wince, because some winners are as verbose and ill-prepared as some radio talkers and DJs.

“The envelope please…”

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Monday Memo: Start in the Middle

| December 8, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If you are among radio’s remaining newscasters, disregard what follows.  Your job is to make the-very-first-line the-very latest.  By telling the story chronologically, you’re risking listeners thinking “I already know that.”

For DJs, talkers, and commercial copy writers, consider instead…

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Monday Memo: That First Call

| November 11, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’m encouraged by response to last week’s column, which included commercial copy Do’s-N-Don’ts from experts, and which I have gathered along the consulting road.  ICYMI: https://www.talkers.com/2019/11/04/monday-memo-do-you-copy/

What encourages me most is that so much of the feedback I’ve gotten on that sales-related material was from on-air people who are involved in advertising sales.  As programming cutbacks continue, NOT-being a cog in the revenue machine seems risky.

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