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Pending Business: Beam Me Up, Scotty

| October 18, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — If you sell talk radio for a living, take a minute to thank William Shatner.

William Shatner did for sellers what Donald Trump did for talents. They drove talk radio to another level and we all benefited.

I remember the 2015-2016 undercurrent evident on countless sales calls. It was all about how talk radio had run its course and the end was near. Five years ago the theory was talk radio listeners were aging out and the demographics were growing so old, soon there would be no value for advertisers in reaching those older, outdated listeners. Nothing left of relevance in talk radio to attract listeners and advertisers. Enter Donald Trump and arguably his persona helped make talk radio relevant, influential and on fire again.

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