Westwood One: Strategies for Creative and Marketing in COVID-19 Era. The latest Westwood One Blog presents some of the takeaways from a number of studies looking at what makes effective creative and what constitutes a reasonable marketing plan in the throes of the coronavirus pandemic. According to NuVoodoo research, clients should reconsider any copy that includes “We’re all in this together” as 35% of those surveyed are already tiring of it and that number is only likely to grow. System1 finds that ads that delivered a “a strong connection to local community and togetherness” appear to be working well. Other aspects System1 believes are effective include use of “established brand characters, ads that make use of familiar scenarios or taglines, ads set in a specific time and place in the past, ads that highlight the human connection in the current state of ‘betweenness.’” However, coronavirus ads run the risk of not being perceived as unique and marketing pro Mark Ritson laments the generic ads ring as cliched and not “distinctive.” Read the blog here.
Entercom Adds Translator to WYRD-FM, Greenville. The news/talk station gets an FM translator simulcast as W236CD, Seneca, South Carolina begins airing the station’s audio. Entercom says the addition of this frequency to WYRD-FM’s broadcast “extends the reach of the Upstate’s No. 1 news/talk radio station to Pickens County and into Oconee County, bringing its coverage to additional cities including Seneca, Pickens, and Clemson for the first time.” Entercom Greenville-Spartanburg SVP and market manager Steve Sinicropi adds, “‘106.3 WORD’ serves a vital role as the Upstate’s trusted source of information. We are thrilled to expand the over-the-air signal for ‘106.3 WORD’ to Pickens and much of Oconee County on 95.1 FM during this critical time in which demand for live and local news and talk is rapidly rising. This expansion allows us to maximize our reach in the region and more broadly meet the needs of our listeners and advertisers.” In 2019, the station expanded to Anderson County on 101.5 FM.
Entercom Files Motion to Dismiss Discrimination and Retaliation Case. Former WIP-FM, Philadelphia account executive Maria McBride is suing Entercom claiming that she was discriminated against and suffered retaliatory actions after complaining to her superiors. Entercom filed a Motion to Dismiss based on a jurisdictional error (claiming it should have been filed in Eastern Pennsylvania District as opposed to New Jersey District) as well as arguments that McBride failed to sufficiently demonstrate a hostile work environment or a retaliation claim. In response, McBride’s attorney argues since the bulk of McBride’s clients were located in New Jersey, the suit was filed in the proper district. Her attorney also lays out arguments that McBride has satisfied pleading requirements for her claims.
COVID-19 Statistics and Projections, States Begin Re-Opening, Lockdown Protests, Pressure on China, Michael Flynn Case, and Presidential Race/Joe Biden Allegations Among Top News/Talk Stories Yesterday (5/4). The number of confirmed COVID-19 cases in the U.S., the death toll, and projections for future cases; a number of states begin re-opening their economies; groups of protesters rail against the social distancing requirements in their states; the U.S. and other countries put pressure on China to open up to investigation into the origin of the coronavirus; Republicans seek an investigation into the FBI’s treatment of Michael Flynn; and the presidential race and the allegations of sexual assault against Joe Biden were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
FOX News and Spotify Ink Deal for Podcast Distribution. The new deal between FOX News Media and Spotify will have the latter distributing FOX News Podcasts on its global audio streaming platform. Effective today (5/5), FNR’s catalogue of more than 20 original series, including three new programs slated to debut in May — “The Trey Gowdy Podcast,” “The Proud American Podcast Series” and “FOX Top 5” — will be made available globally on Spotify, reaching more than 286 million monthly users. FOX News Radio VP John Sylvester says, “Throughout these unprecedented times, FOX News Audio has become a destination for listeners to get up to the minute information, whether it’s the latest on the current coronavirus pandemic, insights from the 2020 presidential campaign or in-depth interviews with leading newsmakers. We are pleased to partner with Spotify, offering their millions of subscribers worldwide access to our best in class content.”
TALKERS News Notes. Rochester producer and radio personality Pauly Guglielmo is leaving the “Brother Wease Show” on iHeartMedia’s classic rock WAIO-FM “Radio 95.1” to pursue his marinara sauce manufacturing career full time. Guglielmo began selling his grandfather’s marinara sauce commercially in 2014. Recently, he had the opportunity to acquire the plant that’s been making the sauce. The Rochester Democrat & Chronicle has the story here…..The latest episode of the podcast “The -30-: The End of the News,” hosted by Save Journalism Project co-founder John Stanton, features Joshua Koran, head of innovation labs at Zeta Global, discussing “the current digital ad marketplace, how dominant players like Google can ‘play by a different set of rules,’ and how Google will continue to engage in the same kinds of data collection and measurement it claims harms the privacy of consumers when others do it.” Listen to the podcast here…..The weekend radio show, “The Radio Free Hillsdale Hour,” from Hillsdale College is being added to the lineup at Starnes Media Group’s KWAM-AM/W300DE, Memphis “The Mighty 990.”
Music Radio News and Career Moves. Nashville CHR WNFN-FM re-brands as “Hot 106.7.” To celebrate, the Midwest Communications station is launching the new brand with its $5K Payday awarding someone in the Middle Tennessee area $5,000. Station brand manager Joe Breezy says, “I fully expect ‘Hot 106.7’ to be a Nashville powerhouse. Nashville is one of the hottest cities in the country, so it’s about time we turn up the heat with the all NEW, ‘Hot 106.7.’”…..iHeartMedia Chicago stations are honoring Chicagoland teachers and nurses in a weeklong celebration, kicking off on National Teachers Day (today 5/5) and culminating on International Nurses Day on Tuesday, May 12. Throughout the week, each station will feature on-air shout outs for teachers and interviews with school principals, parents and students. From May 6 through May 8, 103.5 KISS FM’s midday host Showbiz Shelly will host Zoom classroom takeovers to speak directly with students during the week of celebration…..Entravision Communications Corporation announces the launch of Entravision Digital, a division that consolidates its digital reach, data, creative, and programmatic capabilities into a unified solutions offering. Entravision chairman and CEO Walter F. Ulloa says, “By combining our comprehensive digital capabilities into Entravision Digital, advertisers and agencies have a single source to access a rich combination of audiences, media, performance solutions, and consumer insights. Entravision Digital has a global reach and is an exceptional complement to our television, radio, and digital media assets serving the U.S. Hispanic market. We are excited to extend the Entravision brand to these businesses and look forward to continued success in the media technology marketplace.”
Glenn Beck’s TheBlaze to Be Available in Tri-State Area Via Cablevision’s Optimum TV. Beginning later this month, Glenn Beck-founded TheBlaze network will be available to New York City and the surrounding area as it will be included in Cablevision’s Optimum Preferred, Silver and Gold Packages. The channel is available to Optimum TV commercial customers with Optimum Business or Optimum Entertainment. Cablevision VP of video product management, Bradley Feldman, states, “Optimum TV is the only cable provider in the Tri-State area to bring our customers original programming from Glenn Beck’s TheBlaze, and the independent network will add more diversity to our strong lineup, providing our customers with more choices that our customers appreciate.” In a statement from Beck’s organization it says TheBlaze “offers a full slate of original news and opinion shows like ‘Real News,’ ‘Wilkow!’ and ‘For the Record,’ late night comedy like ‘The Wonderful World of Stu’ and ‘B.S. of A.,’ family-friendly programming like ‘Liberty Treehouse’ as well as thought-provoking documentaries and original specials. TheBlaze first launched on September 12, 2011 as GBTV and quickly grew into one of the world’s largest online streaming networks with over 300,000 subscribers. One year later, TheBlaze became a television network.”
CBS Q1 2013 Report: Company Up 6%, Radio’s Top 10 Markets Up 2%. The bulk of the discussion during yesterday’s conference call centered around TV for CBS, as it usually does. But CEO Les Moonves stated up front that the company continues to build “on the terrific debut of the CBS Sports Radio Network. We’ve added 20 affiliates to our roster since our last call. In addition, CBS Radio played a major role in this year’s success of the Academy of Country Music Awards. This is a show that perfectly complements our radio audiences, as evidenced by all the artists who mentioned the power of radio in their acceptance speeches.” CFO Joseph Ianniello noted that, comparable to the same period a year ago, the top 10 radio markets were performing up about 2%. Thanks to Seeking Alpha for the conference call transcript. Read more here.
Former Citadel/Cumulus Birmingham Cluster Manager Bill Thomas Sues Company for Unlawful Termination. Add discrimination to that under the Americans with Disabilities Act of 1990. Bill Thomas, a.k.a Michael Thomas Stainback, alleges in the complaint filed in United States District Court for the Northern District of Alabama that the company knew he had heart ailments that resulted from a 2009 heart attack yet he still performed his job well and even received bonuses based upon performance. Thomas alleges that in February of 2012, after telling Cumulus corporate management that he’d been diagnosed with congestive heart failure, he was terminated by the company six days later. He’s seeking unspecified damages as well as back pay.
‘Freedom Feens’ Show to Join GCN. The “Freedom Feens” weekend talk show co-hosted by Michael W. Dean and Neema Vedadi will debut on the Genesis Communications Network on Saturday, May 11. Dean and Vedadi describe their program as a “great-sounding, feisty weekend show about free markets, the police state, the war on drugs, the right to keep and bear arms, computer security, honest money, self-defense, self-employment, marriage, do-it-yourself media production, marketing, music and more.” Regarding the title of their program, the duo explain, “‘Feen’ means ‘fiend,’ and the ‘Freedom Feens’ support the rights of the smallest minority, the individual.”
Time to Do Some Spring Cleaning Out at the Transmitter Site. For many of you who broadcast out of the Northwest, Midwest, North, and Northeast, this winter was a bear! Snow, ice and wind can cause issues for your transmission facilities. So it’s time to do a thorough inspection of your transmitter sites – both the main transmitter sites and anywhere you may have an STL transmitter or receiver. In a timely article posted today (5/2) noted engineering consultant and TALKERS technical editor Tom Ray offers up an invaluable “to-do” list to make sure your transmitter remains happy in the coming spring, summer and fall months after enduring a pretty painful and damaging winter. Get the whole story here.
Odds & Sods. WRKO, Boston afternoon drive talk show host Howie Carr broadcasts live from La Verdad Mexican restaurant near Fenway Park this afternoon from 3:00 pm to 7:00 pm as he promotes his latest book , Rifleman (Frandel, LLC 2013), a true-crime story about infamous Boston mobster Steven Flemmi. Carr will stay after his program ends to sign copies of the new book…..Hubbard Broadcasting’s WTOP, Washington is conducting its second annual “Communter Idle” contest through Friday, May 3. The contest asks DC commuters to share their daily travel horror story to win prizes and possibly be the grand-prize winner who’ll receive $1,000 in gas money and a limo ride to work courtesy of Reston Limousine. Runners-up will receive $150 gas cards…..It may be a sign of the times that one of the most popular shows on CNN is the new “Anthony Bourdain: Parts Unknown” travel and food program that airs on Sunday evenings on the cable news/talk channel. But new CNN Worldwide president Jeff Zucker is so thrilled with the its performance that he’s already ordered another season of the show that will debut on September 15.
Cinchcast, Inc. Establishes Strategic Advisory Board. One of radio’s technological innovators and dynamic entrepreneurs of the new digital age, Alan Levy – founder and CEO of BlogTalkRadio and its “white-label” sister firm Cinchcast, Inc. – has announced the appointment of two well-known executives to Cinchcast’s new strategic advisory board: Tom Glocer, former CEO of Thomson Reuters and Steve Bornstein, former head of the NFL‘s digital media operations and ABC Sports/ABC, Inc. president and ESPN chairman. Levy tells TALKERS, “It’s an honor to be working with Tom and Steve as we continue to build, develop and scale the Cinchcast and BlogTalkRadio businesses.”
Practically an Exclusive. Senate Majority Leader Harry Reid (D-NV) doesn’t do a lot of conservative talk radio shows. But Talk Radio Network star Rusty Humphries – who spent part of his earlier career at KKOH in Reno – was able to secure a no-holds-barred interview with Senator Reid at Humphries’ affiliate station KDWN, Las Vegas. Reid was in his home state while the Senate is on recess and he spoke with Humphries about the hot issues facing Congress. Pictured here are (from l-r): Humphries, Reid, and KDWN program director John Shaffer.
Suspects Arrested in Marathon Bombing, ObamaCare Implementation, Benghazi Cover-Up Charges, and Gay Athletes Flap among Top News/Talk Stories Yesterday (5/1). The arrest of more suspects connected with the Boston Marathon bombing case; the cost and implementation of the Affordable Care Act; charges that the Hillary Clinton-run State Department covered up aspects of the Benghazi attack; and the flap in the media over gay athletes were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.