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Monday, June 27, 2022

| June 27, 2022

Monday Memo: Inflation Hacks. Inflation is changing listeners, advertisers and OUR lives, in almost every way. Consultant Holland Cooke vows that, “Rather than joining the blame-game unison, I will be using this column for the entire month of July to offer solutions, dozens of ways you can share on-air, and use yourself.” He begins a week early, with “a renegotiation hit list.” Read it here.

 

Pending Business: Roe v Wade. Radio sales pro Steve Lapa writes in today’s column that the Supreme Court’s overturning of Roe v Wade could present opportunities for talk radio. He asks, “As the ruling to reverse Roe v Wade works through societal and financial issues, could 50 years of history be reversed? Could the impact change the next 50 years of talk radio? He suggests three possible shifts. Read about them here.

 

TEACHING NEW GENERATIONS ABOUT “RADIO.”  New C. Crane Emergency Radio a Big Hit at TALKERS 2022 Nationally syndicated radio talk show host Walter Sterling of “Sterling on Sunday” scored a home run with his grade-school-aged daughter Samantha (shown above) upon returning from TALKERS 2022 with a magical device known among communications wizards as the CCRadio Solar.  The first 200 registrants to arrive at the June 10 TALKERS 2022 convention were surprised and delighted to find a real special premium, individually handed to them by iconic radio manufacturer/distributor C. Crane for their conference goodie bag. Each attendee received an amazing CCRadio Solar radio unit – valued at $99.99 retail – and the result was raves all around. The CCRadio Solar is a small digital portable radio that is successful as an emergency radio, but the form and format function invite its owner to use it daily. When placed in a sunny window, it’s perfect for the morning news. Audio quality is a surprise; it’s accurate, pleasing and has two modes. A miser mode to conserve battery power in a true emergency and a high-power mode for an even better audio experience. Reception is good for the size. The almost brick-size depth and unique UV resistant rubber perimeter is concave on the bottom which makes it inherently stable. The flashlight is above average in brightness and color because of the selected high-quality LED. The hand crank folded (that’s right, it can be cranked for power) and inlaid on in the back is the only visible clue that it’s an emergency radio. The included lithium-ion battery can be recharged by wind-up, solar panel, your USB port, or optional AC power adapter (not included). When the lithium-ion battery is fully charged, the radio will run more than 50 hours or charge your phone from the approximately 50% level to 100% level. It can also be powered by three “AA” alkaline batteries (not included) for approximately 50 hours in low power mode or 35 hours in high power mode. C. Crane founder Bob Crane tells TALKERS, “I brought the first CCRadio Solar home and my wife absconded with it until our designer/illustrator had to beg to get it back for documentation. To get it back from him was also overly arduous. I have never seen a radio so coveted. It is about hand-size and it stays charged in a sunny window with an oversize solar panel which means it may not need a power assist for years.” TALKERS founder Michael Harrison says, “The radio industry owes a great debt of gratitude to C. Crane for keeping the appliance known as a ‘radio’ alive in the consumer electronic marketplace and ever-innovative for decades after the business itself abandoned the idea that it would be a good thing to promote and support the appliance as being at least as important a device as a can opener. Shame on the NAB as well as the rest of us for committing this potentially lethal negligence.”  To learn more about this fabulous device and enjoy a TALKERS discount on C.Crane purchases, please click here.

 

New TALKERS 2022 Video Posted: Today, TALKERS magazine posts the latest in an ongoing series of video presentations from the TALKERS 2022 convention held on June 10 at Hofstra University on Long Island. Today’s video addition features RAB president/CEO Erica Farber moderating a panel session titled, “Generating Talk Radio Revenue in a Noisy Digital World.” Panelists include Erik Hellum, chief operating officer, Townsquare Media, New York/RAB Chad Lopez, president, Red Apple MediaJulie Talbott, president, Premiere Networks, and Christine Travaglini, president, Katz Radio Group, New York/RAB.  Introduction provided by Gary Krantz, CEO, Krantz Media Group.  You can watch the video here.

Introducers Play Vital Role at TALKERS 2022. Last week, TALKERS began highlighting the talk media professionals who introduced the panel discussions and presentations at the recent TALKERS 2022 at Hofstra University. Today, we continue to give a little digital ink – as well as our tremendous thanks for their outstanding efforts – to those who took the time to prepare brief speeches that provided informative and relevant information prior to the conference presentations. Pictured below is Rich Zeoli, morning drive host at WPHT, Philadelphia, who introduced the panel titled, “Strategizing a Talk Show Hosting Career.”

 

“NPR News Now” Tops Triton Digital’s May Podcast Report. The latest (May 2022) U.S. podcast report from Triton Digital findsNPR News Now” leading for average weekly downloads. In descending order, the top ten in that category includes: “NPR News Now”; “The Ben Shapiro Show”; “Crime Junkie”; Dateline: NBC”; “Morbid: A True Crime Podcast”; “Up First”; “The Dan Bongino Show”; “My Favorite Murder”; “Fresh Air”: and “Last Podcast On The Left.” Meanwhile, the top 10 podcasts by average weekly users are: “Crime Junkie”; “Up First”; “Morbid: A True Crime Podcast”; Dateline: NBC”; “The Ben Shapiro Show”; “NPR News Now”; “Smartless”; “My Favorite Murder”; “The Dan Bongino Show”; and Conan O’Brien Needs A Friend.” Rankers indicate Stitcher Media is the top network based on average weekly users. That top 10 includes: Stitcher Media; Audacy Podcast Network; Audioboom; NPR; Wondery; Cumulus Podcast Network; NBCUniversal News Group; Warner Media; Kast Media; and Paramount. Extremely similar to this list is the top 10 networks by average weekly downloads: Stitcher Media; NPR; Audacy Podcast Network; Wondery; Cumulus Podcast Network; Audioboom; NBCUniversal News Group; Paramount; Warner Media; and Kast Media. The top three highest indexing shows for women 18+ are: “Watch What Crappens” (Stitcher Media); “Something Was Wrong” (Wondery); and “The Viall Files (Kast Media). The top three highest indexing shows for men 18+: “The Pat McAfee Show 2.0” (Stitcher Media); “The Fighter & The Kid” (Kast Media); and “2 Bears 1 Cave with Tom Segura & Bert Kreischer” (Stitcher Media). Based on downloads, top podcast genres were: “News” (27%); “True Crime” (20%); “Comedy” (18%); “Society & Culture” (7%); and “Sports” (6%). More than nine of ten (93%) episodes were downloaded on mobile devices; 1.8% occurred on a desktop or laptop. Numbers do not include all shows and exclude those not participating in this particular measurement system. The entire report is available on TritonRankers.com.

 

Legislation Gains Steam To Allow Cannabis Ads on Radio. Language on a House Appropriations committee bill advanced last Friday (6/24) would prevent the FCC from taking administrative action against broadcasters accepting cannabis advertisements consistent with the law of the state or jurisdiction in which the station is licensed. NAB spokesman Alex Siciliano comments, “We are pleased to see this bipartisan language has advanced in the House. As the vast majority of states have legalized cannabis in some form, today marks a long overdue step toward finally allowing broadcasters to receive equal treatment regarding cannabis advertising that other forms of media have had for years. While we welcome [Friday’s] progress, local broadcasters will continue to work with all policymakers towards a broader resolution of this competitive disparity and in support of our unique service to local communities.” New York State Broadcasters Association president David Donovan adds, “We are grateful to House Appropriations Committee chair Rosa DeLauro; subcommittee chair Mike Quigley; and members of the committee for recognizing the unfairness of the present situation with respect to cannabis advertising. The provision in this appropriations bill is a major step forward for leveling the playing field for local broadcasters. We believe the law of the state in which a station is licensed should determine whether a station can accept cannabis advertising, if they so choose. We look forward to working with members of Congress and the administration to help restore parity between local broadcasters and other media outlets.” In states that have approved cannabis for medical and/or adult use, local radio and television stations have been unable to accept advertisements from legally-authorized cannabis distributors. Meanwhile, cable; satellite; internet; print; magazine; billboards; and social media platforms are free to accept and transmit these ads.

 

Sigma Delta Chi Journalism Award Winners Announced. Honorees were cited by the Society of Professional Journalists in a video presentation last Thursday (6/23). In Sigma Delta Chi’s category of “Radio Breaking News Reporting, Market 1-100 or Network Syndication,” CBS News Radio’s staff won for “Assault on the U.S. Capitol.” Other winners included: Chicago Public Media-owned public radio news/talk WBEZ’s Esther Yoon-Ji Kang, Susie An, and Alden Loury for “Fertile Soil For Abuse: A Reckoning at Covenant Fellowship Church” (“Radio Investigative Reporting, Large Market”) and Virginia Tech public radio news/talk WVTF, Roanoke’s Sandy Hausmang for “COVID-19 in Virginia Prisons” (“Radio Investigative Reporting, Small Market”). NPR’s Hansi Lo Wang won for “Immigration Hard-Liner Files Reveal 40-Year Bid Behind Trump’s Census Obsession” (“Radio Feature Reporting, Large Market”), while Wichita State University public radio news/talk KMUW’s Suzanne Perez won for her piece on 3,000 Kansas kindergartners (“Radio Feature Reporting, Small Market”). Elsewhere, University Radio Foundation public radio news/talk WFAE, Charlotte’s David Boraks was victorious in the “Radio Documentaries, Large Market” category for “Asbestos Town.” Reports regarding healthcare mistreatment in Maine State Prisons by Maine Public Radio’s Susan Sharon and Mark Simpson won in “Public Service in Radio Journalism.” The award for “Narrative Podcast” went to NBC NewsAyman Mohyeldin and Preeti Varathan for “American Radical.”

 

Lee Named to Indiana Broadcast Pioneers Hall of Fame. On October 5, Kristi Lee – the co-host and news director of Westwood One’s “Bob & Tom Show” – will be among six Hoosiers to be inducted into the Indiana Broadcast Pioneers Hall of Fame Class of 2022. Indiana Broadcasters Association executive director Dave Arland notes, “The 2022 Hall of Fame Class is comprised of well-known broadcasters who pushed the boundaries of innovation and made the Indiana communities they served better, more informed places to live. For decades, our newest group of Hall of Famers have provided critical eyes, ears, and voices for listeners and viewers in Indiana and beyond. They have told wonderful stories and are each also active members of their communities. We are honored to add our 2022 honorees to the honor roll of the Indiana Broadcast Pioneers Hall of Fame.” Lee – who has covered sports for ESPN and the Indiana Pacers – comments, “I am humbled and honored to be included amongst these prestigious honorees. As a lifelong Hoosier, I have been lucky enough to spend my entire career in my home state. I cannot imagine a more meaningful award.” Over 100 stations carry “The Bob & Tom Show.”

 

BetMGM Becomes Exclusive Sportsbook of the BetQL Network. The partnership is a multi-year agreement that expands the current relationship between BetMGM and Audacy. Audacy chair, president and chief executive officer David Field comments, “We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network. Barely a year old, the BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade.” BetMGM chief revenue officer Matt Provost notes, “We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform.” Since its launch last June, the BetQL Network has expanded from two markets to 31. Beginning in September, BetMGM will have category exclusivity of the network’s full slate of programming, including flagship “You Better You Bet” and “BetQL Daily,” “The Daily Tip,” and “BetMGM Tonight.” Audacy will produce content for live audiences at various MGM Resorts across the country. Audacy first announced a partnership with BetMGM in March 2021. The BetQL Network is a live, linear digital channel that distributes approximately 100 hours of original content per week on the Audacy and BetQL digital platforms and YouTube.

 

TALKERS News Notes. Ramifications on the Supreme Court’s decision to overturn Roe vs. Wade will be discussed tomorrow afternoon (Tuesday, 6/28) on Boston public radio news/talk WGBH’s “Community Conversation: The Roe v. Wade Ruling”  (2:00 pm – 3:30 pm). WGBH general manager/news Pam Johnston comments, “The Supreme Court’s opinion on Roe v. Wade will impact our lives in Massachusetts in ways we haven’t even begun to understand yet and opens up a host of questions for people across the Commonwealth. We invite people to gather at the ‘GBH Studio inside the Boston Public Library to discuss and unpack these critical and far-reaching issues.” WGBH hosts Callie Crossley, Margery Eagan, and Paris Alston will be joined by Reproductive Equity Now executive director Rebecca Hart Holder and Suffolk University professor Renee Landers … Taking effect this Friday (7/1) will be a ten-year extension between Learfield and the University of Oklahoma athletics department. Learfield executive vice president/university partnership group Mike Hamilton notes, “We’re extremely proud to have the opportunity to continue representing the Sooner brand. We appreciate Oklahoma University Athletics’ longtime trust in us. The unprecedented agreement commencing in July speaks to the forward-thinking, strategic decisions necessary in today’s rapidly evolving college sports landscape.” Oklahoma University vice president/director of athletics Joe Castiglione comments, “As with any challenge and change our industry experiences, we intentionally seek cutting-edge collaborations to move us forward in the marketplace. [Learfield’s] leadership continues to help our administration navigate through areas such as evolution in the content game and digital innovation.” Sooner Sports Properties’ newly-named vice president/general manager Kelly Collyar remarks, “We are genuinely excited about this extension and how it will transform the way our brand partners integrate with our fans. Through the expansion of categories and assets, sponsorship will truly take on a new meaning at Oklahoma University.” Meanwhile, pending finalization of a deal first reported by The Grand Forks Herald, radio rights to University of North Dakota athletics broadcasts will be awarded to iHeartMedia, which currently airs Fighting Hawks sports. According to the report, Leighton Broadcasting also bid on the radio package … Several major media and entertainment companies such as Comcast, Discovery, Disney, Meta, Netflix, Paramount, Sony, and Warner Bros. will cover travel costs for employees seeking abortions after the Supreme Court overturned Roe v. Wade.

Pending Business: Is Radio Still the Frequency Medium?

| August 23, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Do you remember this rule from basic sales training? Radio is a frequency medium. Radio is the more efficient way to deliver a message with high repetition to a qualified audience and for measurable results; your message needs to hit your target audience at least_____times.

How many times should a target consumer hear an audio message to generate response?

Pick a reasonable number that will trigger a purchase cycle, before the message becomes an irritant. Can’t find a number?  You are not alone. I think the rules have changed faster than you realize.

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Monday, June 7, 2021

| June 7, 2021

Monday Memo: Is Your Imaging Boastful or Benefit-Laden? Noting that “the first Star Wars movie was 44 years ago,” consultant Holland Cooke pleads that “it’s time to retire those whizzing sounds that still litter on-air promos.” And in this week’s column, he cautions against copy clichés that sound equally dated. Read it here.

Pending Business: Survey Says… Radio sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column that the recent NPR/Edison study showing that “connection seekers” and “infomaniacs” are fine with hearing ads is good news for news/talk radio stations, however, poorly executed creative can kill any benefit you station is getting from these groups’ acceptance of ads. Read his piece here.

Ransomware Attacks, COVID-19, Trump North Carolina Speech, 2020 Vote Audits, Biden Infrastructure Bill, Voting Rights Bill, and Immigration Reform/Kamala Harris’ Latin America Trip Among Top News/Talk Stories Over the Weekend. The growing number of ransomware attacks affecting American businesses and utilities; the fast-declining rate of COVID-19 cases in the U.S., the rate of vaccination, and questions about the origin of the coronavirus; former President Donald Trump’s speech before North Carolina Republicans and speculation about his political future; the audit of 2020 presidential votes taking place in Arizona and New Hampshire; negotiations in Congress over President Joe Biden’s infrastructure bill; West Virginia Senator Joe Manchin’s statement he will not back Biden’s For The People voting act; and Vice President Kamala Harris’ trip to Latin America and the related topic of immigration reform were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Talk Host Wayne Allyn Root Gets International Press for Political Strategy Advice to Donald Trump. Las Vegas-based, nationally syndicated talk radio host Wayne Allyn Root was among the talk radio hosts to interview former President Donald Trump as he made his first round of media appearances since leaving office. During the conversation, Root suggested Trump run for a House seat in Florida in 2022 and, in his words, “lead the GOP to a resounding House takeover, then become Speaker of the House, and then become Biden’s worst nightmare, block Biden’s agenda for the next 2 years, open multiple criminal investigations against Biden, lead the impeachment of Biden, dominate the news cycle, then be in perfect position to win back the presidency leading into 2024. Trump liked the idea and was clearly intrigued.” Numerous media outlets picked up on the interview and Root got press in the New York Post, TMZ, the U.K.’s Daily Mail, Newsweek, and more.

Salem Radio Network Host Eric Metaxas Loses YouTube Channel. The Washington Times reports that Salem Radio Network talk host and Salem Books author Eric Metaxas has lost one of his YouTube channels for violating the social media platform’s community guidelines. Metaxas’ digital producer Chris Himes tells the paper Metaxas’ YouTube channel was banned after getting three strikes in a 90-day period, the latest apparently was an interview with Naomi Wolf in which she criticized COVID lockdown policies, leading YouTube to conclude the program violated the “medical misinformation policy,” Other programs that were flagged contained content YouTube said promoted, “false claims that widespread fraud, errors, or glitches changed the outcome of the U.S. 2020 presidential election.” Metaxas told listeners to his radio show, “I’m all hopped up. I’m crazy because I got knocked off of YouTube permanently. People don’t realize it — this is a huge financial hit, but you know what, it’s because we’re over the target.”

SRN’s Charlie Kirk Show Added for Early Afternoons at Virginia Stations. Beginning June 21, Salem Radio Networks’ “The Charlie Kirk Show” is joining the program lineup at Monticello Media’s news/talk WCHV, Charlottesville and news/talk/sports WRAD, Blacksburg, Virginia in the 12:00 noon to 3:00 pm daypart. Program director Joe Thomas says, “Since the talk radio format has been built on the ‘Rush Limbaugh Show’ since it launched in 1988 and so has the success of WCHV, needless to say this was the biggest decision of my career. When I arrived here in 2007 the station’s biggest audience was 12:00 noon to 3:00 pm and we’ve built this station around serving the listener. But now it’s time to head into the future and to see what Charlie has already built with Turning Point USA. I know his is the show to continue that… We poured over all the information on all the options out there and there are great folks that will be doing terrific things, I’m sure. However, when I saw the esteem that Rush himself had for Charlie I knew that his show is the one that would meet the needs of Rush’s audience and help bring more of the young folks who Charlie already connects with to the station, and that’s a win-win.”

Dr. Asa Andrew Takes on Diabetes in This Fall’s Season of ‘Reversed.’ This fall, the third season of the reality TV show “Reversed” will air on WGN America and Discovery and in it, Dr. Asa Andrew and business partner Charles Mattocks will take on Diabetes. Dr. Asa Andrew is one of the leading personalities in health radio and television programming (as well as a member of the TALKERS magazine Heavy Hundred). Dr. Asa says, “This is our third season of ‘Reversed’ and the networks have been thrilled with the audience and the message. The show is designed as reality TV with a purpose, presenting the powerful effects of unmanaged diabetes, and the hope of reversal.” Filmed in early 2021 in Costa Rica, this season tells the story of five brave individuals living with diabetes as they work to positively transform their lifestyle choices. The show will have a world-class team of nutritionists, trainers, doctors, therapists, and celebrity guests focused on one common goal – to improve the health and well-being of each person living with diabetes. Dr. Asa adds, “Better health begins with better choices. ‘Reversed’ is about transforming the behavior of those fighting diabetes. Charles and I share a common mission and this is just the beginning. In my years of coaching and clinical experience, ‘Reversed’ is a powerful version of an inspirational office visit to those watching looking for hope and faith to believe that anything is possible for empowering your health.” Find out more about Dr. Asa Andrew here.

Tim Donnelly Show Debuts on ‘94.1 ESPN’ in Norfolk. Today (6/7), the “Tim Donnelly Show” launches on Max Media’s sports talk WVSP-FM, Norfolk, Virginia “94.1 ESPN” in the 12:00 noon to 2:00 pm slot. Donnelly also serves as the executive producer of the “Nick Cattles Show” that airs from 4:00 pm to 7:00 pm. Donnelly says, “The opportunity to carve out my place in the 757 sports landscape is one that I do not take lightly. I understand that the market deserves a host that is dedicated and determined to create a fun, sports-centric escape for listeners each and every time they flip on the radio during their lunch break or hop in the car for a midday drive. I am unbelievably thankful for Keith Barton, Eddie Haskell, Nick Cattles, and Max Media for giving me the chance to bring the show to Hampton Roads.”

TALKERS 2021 a Sellout.  The 24th annual installment of the talk media industry’s longest running and most important conference, the Talkers Convention, has reached its COVID-era attendee capacity. TALKERS 2021 will take place between 8:00 am and 6:00 pm on the campus of Hofstra University in Hempstead, NY on Friday, June 11. The event is a presentation of TALKERS in association with Hofstra’s multi-award-winning radio station, WRHU.

POWER PACKED Agenda Set for TALKERS 2021. Because of the timing, per the pandemic, this 24th annual meeting of talk media industry leaders has the potential to be one of the most important radio-centric conventions in recent history. More than 50 industry leaders from talk radio and cable news/talk TV will be speaking during a non-stop day of presentations and panel sessions. Check out the latest updated agenda by clicking here.

TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2016 event – to be able to actually present a live conference in an extremely COVID-19 compliant environment which Hofstra is equipped to provide. This convention will be smaller and more streamlined than the traditional TALKERS conventions – with lots of comfortable indoor and outdoor space to spread out, especially in the university’s gigantic state-of-the-art theater. The convention will boldly address key existential issues facing the talk radio and talk media industries at this dramatically critical juncture.” The conference has been limited to a smaller number of attendees and exhibitors than usual and only open to members of the working media and closely associated industries. For the sake of safety, all attendees will be required to comply with COVID-19 regulations in effect at the time of the actual conference regarding social distancing, the wearing of masks, and providing proof of vaccination and/or testing, etc.

Travel and Hotel Information for TALKERS 2021. The full-service Long Island Marriott Uniondale is serving as the closest and best hotel for TALKERS 2021. To reserve rooms, please click here.  All New York area airports are a car ride away from the hotel and Hofstra:  JFK (18 miles), LaGuardia (24 miles), MacArthur (34 miles), Newark (47 miles).  Free and convenient parking information at Hofstra will be posted here shortly.

Convention Information: For further TALKERS 2021 information please call Barbara Kurland at 413-565-5413 or email info@talkers.com.

Monday Memo: Listeners Kidnapped!

| May 17, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Notice how often transmitters invite listeners and viewers to leave?

NBC uses affiliates’ air to ask viewers to watch Peacock instead. They even cannibalize their own linear channels. As President Trump recently addressed Congress, Lester Holt anchored on NBC, while MSNBC “Morning Joe” stars anchored coverage on Peacock. As if Brian Williams + talking-heads on MSNBC and Shepard Smith + talking-heads on CNBC weren’t splintering viewership already.

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