Tag: "direct to consumers"
Pending Business: Rush Changed How We Sell
By Steve Lapa
Lapcom Communications
President
PALM BEACH GARDENS, Fla. — Before Rush generated big ratings, local talk radio went something like this:
Morning Show – Local topical talk with news, traffic, weather, and sports all presented by local personalities.
General Talk – Do you remember Bruce Williams welcoming callers?
“Experts” – Dr. Laura (now thriving on SiriusXM) – interacting with callers about relationship issues.
Sports – PM drive shows with local personalities debating callers, before it became a full time format.
