iHeartMedia and DraftKings Enter into Multiplatform Deal. This new relationship between iHeartMedia and DraftKings is a “multi-year strategic relationship, making DraftKings the official odds supplier for iHeartMedia’s broadcast, digital, podcast and social platforms.” As part of this deal, DraftKings is now able to co-create and distribute longform content with iHeartMedia and will receive preferred access to iHeartMedia’s full roster of diverse personalities. Furthermore, DraftKings and iHeartMedia will collaborate around a wide range of possible content development opportunities, including the distribution of shows and segments across the media giant’s radio and digital properties and integrations within iHeartMedia’s live sports broadcasts. DraftKings and iHeartMedia will also collaborate on a number of possible experiential opportunities for listeners and fans including providing cross platform interactive games. iHeartMedia Multiplatform Group CEO Greg Ashlock says, “Even though we are number one in audio sports programming, we continue to build new sports content and DraftKings is an ideal partner as we expand and innovate. DraftKings is a premier sports technology and entertainment company that provides millions of customers with the best in real-money gaming products along with exceptional safety and security through various responsible gaming measures. We look forward to a long and fruitful partnership everywhere sports betting is permissible.”
Round Two of October PPMs Released. The second of four rounds of ratings information from Nielsen Audio’s October 2021 PPM survey has been released for 12 markets including: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s October 2021 survey period covered September 16 – October 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM adds a full share to finish the survey with a 4.2 share (6+, weekly AQH share) and rises to the #8 rank in the market. At Bonneville’s crosstown all-news WTOP-FM, the station dips two-tenths for an 8.3 share and falls back to the #3 rank. iHeartMedia’s news/talk WRKO, Boston tacks on two-tenths for a 4.1 share and the #8 rank while sister all-news WBZ-AM dips four-tenths for a 6.2 share but remains ranked #3. But, the winner in Boston is Beasley Media Group’s sports talk WBZ-FM “98.5 The Sports Hub,” which adds six-tenths for an 8.0 share finish good for #1. In Seattle, Bonneville’s KIRO-FM continues in the #1 position even though it shed three-tenths and wrapped the survey with a 6.8 share. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as yesterday’s first round) here.
Former President Trump Featured in New Starnes Book. Pictured above is nationally syndicated talk radio host and author Todd Starnes (right) with former President Donald Trump (left) at Mar-a-Lago in in Florida where the two sat down for a 90-minute interview that will be the centerpiece of Starnes’ new book about American culture set to be published by Simon & Schuster in 2022.
Jake Query Partners with Kevin Bowen for Mornings on Emmis’ ‘The Fan 93.5 & 107.7.’ Indianapolis sports talk personality Jake Query is joining Emmis Communications’ Indy sports talker “The Fan 93.5 & 107.5” (WIBC-HD2/W228CX/W298BB) to co-host the morning drive program with current morning personality Kevin Bowen. Query was most recently with iHeartMedia’s crosstown sports talk WNDE-AM as co-host of the “Query and Schultz Show.” The new “Kevin & Query” show will air weekdays from 7:00 am to 10:0 am beginning Monday (11/8). Emmis Indianapolis VP of programming David Wood says, “Jake is an Indianapolis sports lifer and a gifted storyteller. It was clear that Kevin and Jake had an instant and interesting chemistry when they did several shows together in October. They are going to give Indy sports fans a consistently fun and informative show.” Query says, “During the last 22 months, I’ve been fortunate to gain many valuable, and previously overlooked, personal perspectives. One thing that needed no further solidification was my love for the city of Indianapolis. To be given the privilege to again speak to and with people from all corners and backgrounds of this town means the world to me. I’m grateful for the opportunity and am excited to be part of the trajectory of the morning show on ‘The Fan.’ It’s a great honor.”
Paul Windisch Named GSM for SummitMedia Springfield, Missouri. Radio sales pro Paul Windisch joins SummitMedia as general sales manager for the company’s Springfield, Missouri station group that includes news/talk KSGF-AM/FM and three music brands. Prior to joining SummitMedia, Windisch owned Freedom Consulting LLC, in which he helped companies grow through marketing consulting, sales training, recruitment, and operational strategy. Windisch says, “I believe we all should strive to bring out the best in others, whether that is the people I work with, peers, or clients. It’s clear Summit Media embodies these same principles, recognizing their people are their most important asset. I feel incredibly blessed and excited to join this company.”
Jerry Butler Upped to Market Manager for MARC Radio in Gainesville. Radio pro Jerry Butler is promoted to market manager for MARC Radio’s Gainesville, Florida that includes Christian teaching/talk WTMN/WRZN/WIWA and five music brands. Butler joined the company 14 months ago and has been leading the group’s local sales efforts. MARC Radio executive vice president Dave Cobb says, “Jerry Butler is an impressive mix of on-air talent, industry knowledge, experience and most importantly, results. Despite the economic challenges of the past year, Jerry has navigated our stations and inspired our local sales team to record-breaking sales. He’s earned this promotion and we can’t wait to see what he accomplishes next at MARC.” Butler adds, “My cause has always been economic empowerment. MARC Radio has assembled a team of passionate broadcasters who share our commitment to quality and growth. It’s an honor to grow with this incredible company.”
Key Networks to Rep Radio’s Fresh Eyes. Syndication firm Key Networks announces it has inked a deal with Radio’s Fresh Eyes to represent the radio culture and leadership consultancy’s services to stations for cash or barter. Radio’s Fresh Eyes is led by radio industry pros Dave Paulus and John Shomby whose goal is to work with radio groups of all sizes “to create a dominant and unparalleled employee culture, giving stations actionable steps to a winning culture.” Key Networks chief revenue officer Dennis Green says, “When we started Key Networks, the goal was to be associated with the biggest brands and best in class product and people. Radio’s Fresh Eyes checks all the boxes, and I couldn’t be happier to be working with Dave and John on this project. They are consummate professionals who know all facets of the business and provide the leadership your station needs to win. That is Radio’s Fresh Eyes. They get it because they lived it. That’s all you need to know.”
NuVoodoo Names Andrea Parikh to Lead OOH Media-Trading Unit. Joining NuVoodoo Media Services to lead the firm’s new Out-of-Home Media-Trading unit is Andrea Parikh, whose title is digital OOH product developer and team leader. Parikh spent 16 years with Clear Channel Outdoor and in her new role will help NuVoodoo clients “leverage the intersection of mobile, social and digital media with billboards, transit shelters, street furniture and venue signage to reach consumers and in particular, the people most likely to participate in radio ratings.” NuVoodoo president Carolyn Gilbert says, “We couldn’t be happier that the person who led the rollout of digital Out-of-Home, mobile and data products at one of the world’s leading Out-of-Home media companies is now available exclusively to NuVoodoo clients in the radio industry. We welcome Andrea to the NuVoodoo team and look forward to doing even more for our clients through her extensive relationships and deep expertise.”
VA and NJ Governor’s Races, COP26 Summit, Biden Spending Bills, COVID-19, SCOTUS Texas Abortion Case, and World Series Among Top News/Talk Stories Yesterday (11/2). Tuesday’s elections that saw Republican Glenn Youngkin defeat Democrat Terry McAuliffe for the Virginia governor’s seat and the still-too-close-to-call New Jersey gubernatorial race; the COP26 Summit in Glasgow and the issue of climate change; the status of President Joe Biden’s $1.2 trillion infrastructure bill and $1.75 trillion economic plan; the rate of COVID-19 cases in the U.S., the controversy over vaccine mandates, and vaccines approved for kids; the Supreme Court’s hearing of the Texas abortion law case; and the Atlanta Braves’ victory over the Houston Astros in the 2021 World Series were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — The past 90 days have been a roller coaster for many on the marketing side of the radio business. Hopefully your ride has evened out and the rest of the fourth quarter is downhill. On the way to year-end, here is an experience that may help you improve your personal sales and customer management skills.
Our situation is based in a top 40 market with a dominant radio station and a solid talent. After several rounds of well-received negotiation we came to an agreement with clear expectations. The station seller and talent agreed to live reads and the advertiser approved the deal. We were locked and loaded with approved creative and good to go all around.
WTAM, Cleveland Legend Mike Trivisonno Passes at 74. The Cleveland operations of iHeartMedia announce that longtime WTAM-AM talk host Mike Trivisonno has died. A statement from the company says: “It is with heavy hearts that WTAM 1100 announces the passing of radio legend and current talk show host, Mike Trivisonno. He was 74 years old. Trivisonno, a Cleveland native, began his talk radio career in 1986. Since his days as ‘Mr. Know-it-All,’ Triv has been voted ‘Best Talk Show Host’ by Scene Magazine and The Achievement in Radio Awards. The Cleveland Plain Dealer named him the ‘Voice of Cleveland,’ Cleveland Magazine named him ‘One of Cleveland’s Fifty Most Interesting People,’ and he was a 2003 NAB Marconi finalist for ‘Personality of the Year.’ Triv proudly raised over $5 million dollars for local charities during his career, including Coats for Kids, whom he hosted his annual ‘Vegas Show Benefit’ in support of. Although ‘The Voice of Cleveland’ has been silenced, his impact on Cleveland will be felt and heard for years to come. All of us here at WTAM send our love and support to his family during this difficult time. We will bring you more details as we receive them, including information on memorials.”
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “War of the Words,” looks back at this past week of 10/25 – 10/29. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Victoria Jones, executive director, DC Radio Company; Armstrong & Getty, talk show co-hosts, independently syndicated; Glenn Jacobs, mayor of Knox County, TN/former world heavyweight champion wrestler (Kane), WWE. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; the iHeart Podcast Network; Pioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
SiriusXM Q3 Revenue Rises 9%. Satellite and digital broadcaster SiriusXM revealed its financial results for the third quarter of 2021 and reports revenue of $2.2 billion, an increase of 9% compared to the prior year period. The company recorded net income of $343 million in the third quarter of 2021, compared to $272 million in the same period a year ago. SiriusXM CEO Jennifer Witz says, “By adding a record 616,000 net new SiriusXM self-pay subscribers in the third quarter, we attained our prior full-year guidance of approximately 1.1 million net additions in just nine months. We are increasing all of our financial guidance for 2021 and expect to add more than 1.1 million net new self-pay SiriusXM subscribers this year, making 2021 our best for self-pay subscriber growth since 2018. During the quarter, we saw continued low monthly churn and outstanding ARPU performance in the SiriusXM business, and we are also making important progress driving advertising growth at Pandora.”
Nielsen Revenue Increases 5.5% in Q3 of 2021. Reporting its financial data for the third quarter of 2021, Nielsen Holdings Plc says revenue increased 5.5% to $882 million on a reported basis. Net income from continuing operations attributable to Nielsen shareholders increased 18.2% to $117 million, compared to $99 million in the third quarter of 2020. Nielsen CEO David Kenny comments, “We are pleased with our strong third quarter results, building on our track record of execution and demonstrating continued progress on our strategic growth plan. In Audience Measurement, clients see the value in our enhanced and expanded products, and it is driving strong performance across national media and digital-first clients. In Outcomes and Content, growth was driven, in part, by improving trends post-COVID, and we are continuing to build on our global leadership position. Our updated guidance today reflects our strong performance year to date and confidence in our ability to deliver on our objectives.”
iHeartMedia Executive Tony Coles Joins Board of Big Brothers Big Sisters of America. Radio executive Tony Coles is joining the board of directors for Big Brothers Big Sisters of America. The press release says Coles – who serves iHeartMedia as division president of Metro Markets and president of Black Information Network – brings “expertise in media and a passion for mentorship, especially in reaching communities of color, to BBBSA to increase equity and make a lasting impact on the lives of young people.” He most recently worked with BBBSA in securing music artists Blanco Brown and Parmalee as special guests for the organization’s virtual national conference, to bring awareness about the need for more mentors. Coles says, “When I think about the impact mentors have played in my life, I am grateful for those who poured into me and encouraged me to achieve the goals I set for myself — personally and professionally. I am excited to join a powerful board of committed individuals who are focused on making sure the next generation is equipped and prepared for life.”
WBT-AM/FM, Charlotte Wraps Up ‘Talktoberfest.’ The second annual “WBT Talktoberfest” wrapped up last night (10/28) at Radio One’s “News Talk 1110 & 99.3 WBT” in Charlotte. WBT program director Mike Schaefer says this year’s “Talktoberfest” expanded on the 2020 event in which WBT host and former Governor Pat McCrory chatted virtually with Key Networks syndicated talk icon Bill O’Reilly. This year, each Thursday in “Talktober” two of WBT’s personalities met virtually for an hour or so with listeners in a fun “ask us anything” forum on the station’s Facebook Live, Twitter and YouTube platforms. The first episode brought together morning drive host Bo Thompson and the newest member of the team, 12:00 noon – 3:00 pm host Pete Kaliner, discussing everything from their local roots to Pete’s return to WBT to host in the daypart formerly held by Rush Limbaugh, to pizza. The second edition was more news focused as WBT news reporters Mark Garrison and “Breaking” Brett Jensen broke down the biggest local news stories in Charlotte and North Carolina. Week three featured late morning and afternoon drive hosts Vince Coakley and Brett Winterble with a discussion that leaned heavily towards national politics, with discussions of Vince’s previous run for Congress and Brett’s time as a member of the Rush Limbaugh show team. The “Talktoberfest” finale featured an extended version of the station’s twice-daily “AM/PM” discussions with Bo Thompson and Brett Winterble. Schaefer says, “WBT’s Talktoberfest 2021 was a fun, unpredictable series driven largely by the participation of our loyal listeners! We’re excited to see how the event will evolve in 2022!”
Nielsen and SCBA: The Power of Impressions for the Radio Industry. A recent study by Nielsen – commissioned by the Southern California Broadcasters Association – shows the power of impressions-based buying for the radio industry, according to the SCBA. The study reveals that agencies are increasingly using impressions to evaluate media, and the usefulness of impressions to evaluate radio and digital using a common metric. According to the study, the benefits of impressions-based buying (how many times an ad was heard) offers increased granularity over ratings (how many people were listening during a given time period) and adds value to more dayparts and easier comparison across markets. It also gives audio and digital platforms the ability to capture all of their audiences no matter where content is consumed. Additionally, the study showed that impressions also provide a brand safe environment for advertisers looking for premium impressions at the local level. Other highlights include: 1) The shift to buying on impressions is accelerating. In fact, 54% of agency professionals are now buying on impressions; 2) Buying on CPM levels the playing field, where supply and demand determine pricing rather than market size; and 3) The line between radio and digital is starting to blur, and impressions are key to evaluating radio station app and website audiences. SCBA president Miles Sexton says, “The importance of combining radio and digital advertising effectively cannot be overstated, and impressions are clearly where the industry is headed. As radio continues to evolve within the digital ecosystem, the building blocks of a successful cross-platform campaign will include impressions.” See more here.
Radio Hall of Fame Inducts Class of 2021. The 2021 Radio Hall of Fame inductees were honored at last night’s ceremony held at Chicago’s Wintrust Grand Banking Hall. Eight radio professionals were inducted, including talk personalities Kim Komando (pictured here with Radio Hall of Fame chairman Kraig T. Kitchin) and sports talk host Dan Patrick. Additionally, 33 late broadcasters were inducted as part of the Legends Class of 2021 that included: Dr. Joy Browne, Barry Gray, and Dr. Toni Grant. Last night’s program was hosted by Jonathon Brandmeier with Hall of Famer Jim Bohannon also doing announcing duties throughout the show. Photo: David Kindler Photography.
Federal Budget Negotiations Top News/Talk Story for Week of October 25 – 29. The negotiations over President Joe Biden’s infrastructure and social spending bills was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the state of the U.S. economy, the supply chain disruption, inflation, and labor issues. Following at #3 was COVID-19 vaccines, masks & mandates, and the politics and school board issues surrounding the pandemic. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is the result on ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
Saturday, October 30 Marks the 83rd Anniversary of Historic ‘War of the Worlds’ Radio Broadcast. With concerns over so-called fake news, “deepfakes,” and algorithm manipulation in the zeitgeist, this Saturday (10/30) marks the anniversary of the original “deepfake of 1938,” when more than eight decades ago, “War of The Worlds,” Orson Wells’ radio drama about an alien invasion theatrically presented as “breaking news,” reportedly scared the daylights out of the nation (and many claim that even the level of hyperbole surrounding those reports were fake news about fake news). The story about this event is extremely well-covered in today’s (10/28) posting of the premiere episode of Season 2 of the hit podcast series, “We Interrupt This Broadcast.” ATTENTION PROGRAMMERS: this is a great, last minute Halloween radio special in a bottle. The show’s producers are offering news/talk radio stations and broadcasters who read TALKERS free access to the podcast and use of any or all of its production elements to tie in with the event’s connection to Halloween. Here is a link to the “War of The Worlds” episode: The War of The Worlds: The Original Deep Fake of 1938. For more information or to arrange an interview, contact the podcast’s producer Joe Garner at email@example.com or 818-439-6771.