Industry News

ESPN West Palm Celebrates 20th Anniversary

Good Karma Brands is celebrating 20 years of sports talk in the West Palm Beach market on WUUB-FM “ESPN West Palm.” GKB says it launched sports talk on WEFL-AM in 2003. “Today, ‘ESPN West Palm’ includes ‘ESPN 106.3,’ ‘Deportes Radio 760 AM,’ ESPN West Palm on (TV outlets) WPTV and WFLX, the Roofclaim.com Boca Raton Bowl, The High School “Top 63” Awards as well as other digital assets and events.ESPN - Graphics Over the past two decades, ESPN West Palm recognized high school athletes, covered local teams, partnered with area businesses to help achieve their goals, gave back to the community, and ultimately defined West Palm Beach as a true sports town.” GKB West Palm market manager Stephanie Prince says, “Up until 2003, West Palm Beach was the largest market in the country without a sports radio station of its own. We are proud of the team, and the relationship we’ve established with our fans via the audio, event, coverage and digital platforms we have built. We are excited to celebrate and give back to the community by donating $20,000 to various local charities.” The station began a 20-hour celebratory broadcast at midnight (3/3) and Mayor Keith James is declaring today ESPN West Palm Day to recognize the station’s impact in the town in which it operates.

Industry News

Salem Ups Andy Massingill to Senior Director of Digital Sales

Salem Media Group announces that Andy Massingill is promoted to the position of senior director of digital sales. Salem Surround vice president and general manager Jon Latzer says, “Over the past three years, AndySalem Media Group - NASDAQ:SALM has led his team to unprecedented revenue heights. His leadership across the Western Region played a significant factor in Salem’s overall revenue growth. In addition to Andy’s leadership for the Western Region, Andy will work closely with Chris Gould, SVP national programming and ministry relations and all our national ministry partners to better leverage our digital assets, generating more time with our quality audience while delivering outstanding results.” Massingill comments, “The last three years have been an incredible journey with Salem and the Western Region. I’m proud of our work, the work we will continue to do, and the relationships established across the board. I am very excited to work with Chris and our national ministry partners who are at the core fabric of what Salem stands for.”

Sales

Pending Business: Coupons

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Newsflash: We’re using more coupons and grabbing more BOGOs these days. Have you been to the grocery store lately? Pick an aisle, any aisle. Do we need an audit to tell us the price of almost anything you buy is at a record 40-year high? Even store brand food is getting more expensive. Check your mailbox, some pre-COVID free publications are roaring back with coupons and limited time offers. Check in with your 20- or 30-something children. What was once an, “Oh dad, so embarrassing!” is now part of their pre-shopping ritual.

(more…)