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Tuesday, September 28, 2021

| September 28, 2021

Binnie Media Names Michael Czarnecki Director of Brand Operations.  Radio programming pro Michael Czarnecki is named director of brand operations for Binnie Media, owner and operator of 15 signals in New Hampshire and Maine. Czarnecki joins the company from iHeartMedia where he most recently served as program director of WONK-FM (WWDC-HD2) Washington DC. Before that, Czarnecki was program director for iHeartMedia’s WRKO, Boston. At Binnie Media, Czarnecki will work alongside Binnie Media VP of programming Heath Cole, who says, “In his new role, Michael will work closely with our marketing, promotions, news/talk, and music initiatives in all formats. We are very excited to have Michael joining us on the programming leadership team.” Binnie Media president Massimo Rosati adds, “Michael’s skillset and energy combine to make him the perfect addition at Binnie Media.” Czarnecki, who began his radio career at WGIR in Manchester, New Hampshire, comments, “I am thrilled to be joining the Binnie media team. This is a return home for me, it’s full circle. Special thanks to Massimo Rosati and Heath Cole for making this incredible opportunity possible.”

SuperTalk Mississippi Unveils ‘SuperTalk Mississippi Outdoors with Ricky Mathews.’ The new weekly program “SuperTalk Outdoors with Ricky Mathews” will air on Mondays from 12:00 noon to 1:00 pm across the 12-station SuperTalk Mississippi network. Mathews is the former publisher of the Times-Picayune, NOLA.com, Mobile Press-Register, and the Sun-Herald. He retired in 2016 as president of Advance Southeast before joining SuperTalk Mississippi Media as the host of “Coast Vue” in January of 2020. He says, “Enjoying the outdoors is a big part of our Mississippi heritage. It’s part of our DNA in this state. Hunting or fishing or just simply soaking up the endless number of other outdoor recreational activities is at the core of this great state. I’m thrilled to be the host of this new show.” SuperTalk Mississippi Media owner Steve Davenport states, “Ricky has been a compass for our company and always seeks to forge a path toward improving our great state. He understands the importance of Mississippi’s outdoors, one of our greatest resources. I am confident that he will use this opportunity to engage and educate the public and will work to lead the conversation in this state about Mississippi’s outdoors.”

2021 Radio Mercury Awards Finalists Announced. The finalists in this year’s Radio Mercury Awards have been announced and 149 radio/audio spots and campaigns made it to the finals of this year’s 30th anniversary awards. The Radio Advertising Bureau notes that this year marks the first time all categories were open to all languages. The submissions were created by advertising agencies, brands, production companies, radio stations and digital companies. The 2021 finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers from categories including automotive, consumer packaged goods, entertainment, government services, healthcare, insurance, nonprofits, quick-serve restaurants, telecommunications, travel and hospitality. Entries were judged on their creativity, originality, execution and effective communication of a brand’s message. Robin Fitzgerald is chief creative officer at BBDO Atlanta and chief judge for the 2021 Radio Mercury Awards. She says, “This year’s Radio Mercury Awards is celebrating the work that came through in 2021 and acknowledging the awards’ 30-year history. It was great to hear the amazing work, and I can’t wait to celebrate the winners in November.” RAB president and CEO Erica Farber adds, “Every year, the Radio Mercury Awards shines a light on the best of the best in radio creative, and this year is no different. This year’s finalists showcase a wonderful range of audio work that leverages the medium and delivers for the advertiser.” The Radio Mercury Awards winners will be presented at 6:00 pm ET on November 17 during a virtual ceremony. See more at www.radiomercuryawards.com.

Cumulus Media Creates Audio Active Group. The company calls the new division “an audio media and creative advisory group for marketers and agencies.” The Audio Active Group is being led by Pierre Bouvard, chief insights officer of CUMULUS MEDIA | Westwood One and that this is the “natural evolution from a sponsor-focused research and insights group to a true comprehensive marketing advisory. The company says the Audio Active Group partners with clients to measure the impact of the entire audio campaign (not just the CUMULUS MEDIA | Westwood One investment), specializing in the following areas: 1) Audio creative best practices: Advising on the development and testing of sonic logos and advertising creative; offering recommendations on how to optimize and enhance current creative; advising on how to deploy new creative strategies to meet campaign objectives; 2) Media planning: Providing recommendations on daypart mix, flighting, weight levels, podcast genres, and AM/FM radio programming formats to meet campaign objectives, based on audience analytics; 3) Strategic allocation within audio: Advising on the right mix of ad-supported audio platforms; and 4) Measurement of the entire audio investment: Advising on the right approach for brands to measure campaign effectiveness, including brand lift, sales effect, and search and site attribution. Cumulus EVP, marketing and president, Westwood One Suzanne Grimes states, “One-third of brands in audio today are new to the medium. As major brands discover audio, they have lots of questions about audio creative strategy, media planning, and campaign measurement, and we have a deep understanding of what audio campaigns can accomplish. Under Pierre’s deft leadership, we are the only company that measures the impact of the entire audio investment and uses our trove of creative-testing and campaign-effectiveness data to help guide clients’ media investments and creative strategy.”

Cumulus Media Wichita Falls Offices Burglarized Overnight. According to a report from Texomashomepage.com, the offices and studios of Cumulus Media on Call Field Road in Wichita Falls, Texas were burglarized sometime early this morning (9/28). The story notes that the Wichita Falls Police Department responded to a call from a Cumulus employee who arrived early this morning to find the building had been “burglarized and ransacked.” Authorities say “there is extensive damage to the office areas of Cumulus Media and Henderson Appraisals.” Additionally, a station vehicle was stolen from the parking lot.

COVID-19, Biden’s Infrastructure and Spending Plans, Debt Ceiling Issue, Afghanistan Withdrawal Hearing, Border Crisis, Trump Georgia Rally, Chips and Labor Shortage, and R. Kelly Conviction Among Top News/Talk Stories Yesterday (9/27). The rate of COVID-19 cases in the U.S., boosters, and mask & vaccine mandates; this week’s debates on President Joe Biden’s $1 trillion infrastructure plan and his $3.5 trillion spending plan; the battle over the U.S. debt ceiling and a possible government shutdown; today’s congressional testimony from Pentagon brass about the withdrawal from Afghanistan; the crisis at the U.S.-Mexico border and the status of Haitian migrants; former President Donald Trump’s weekend rally in Georgia and his role in the GOP; the global silicon chip shortage, supply chain woes, and the labor shortage; and singer R. Kelly is convicted of sex trafficking charges were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Pioneering Radio Programmer Christine Cooper Spindel Dies at 97. The Memphis Commercial Appeal has the obituary of former WDIA, Memphis programmer Christine Cooper Spindel, who passed away in Urbana, Illinois last week at the age of 97. As her daughter Carol Spindel states, Christine Cooper Spindel was a pioneer both as a female program director at WDIA in 1948 and for hiring an all-Black programming staff. Spindel appeared in Martin Scorsese’s 2003 PBS documentary, “The Blues,” to talk about her role in hiring the Black DJ staff that included legendary bluesman B.B. King.  Memphis music historian Robert Gordon is quoted in Bob Mehr’s story saying, “Instead of caving in to the racist pressures all around her, she persisted, and we as a city — and also we as blues lovers — all benefitted. Chris Spindel is evidence of how ordinary citizens have the power to change the world.” The story goes on to say, “In 1948, WDIA was still a small struggling outlet, when [co-owner Bert] Ferguson, Spindel and the station’s production head Don Kern decided to take a risk and hire Nat D. Williams, a Black high school history and social studies teacher, to host an afternoon program directed at Memphis’ large Black radio audience. ‘It was an unprecedented thing to do. Although Black people were accepted as entertainers… to put a Black man on the air was actually to empower Black people. They could speak in their own right,’ recalled Spindel. ‘I heard this phrase a lot and I deplore the phrase, “We must keep these people in their place” and their place was not in front of a microphone. It was to be subservient to the white community. But we tried to change that.’”