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How to Audit Your PPM Encoding and Why You Should Do It Tomorrow

| July 18, 2013

By Chris Pendl
Bonneville Seattle
Creative Director

pendlchriswriterppm (2)SEATTLE — PPM stands for Personal People Meter and is Arbitron’s audience measurement platform.  Arbitron lists the markets using PPM on their website.

There seems to be a new platform to distribute radio programming every few months.  The most-recent addition is the Swell smartphone app—and that is added to the already-long list of podcast aggregators, video streams, audio streams, and station smartphone apps, to name a few.  With radio audiences fragmented on different distribution platforms, it’s important to confirm all of our published content has the proper encoding to receive listening credit.
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