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Tag: "diary markets"

Monday Memo: Pronouncers for Announcers

| October 28, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Warning:  I was once a high school English teacher.  And the way I write has several of my high school English teachers spinning-in-their-graves.  Mrs. Krause once told me, “It looks like, after you write something, you sprinkle it with a salt shaker of hyphens.”  So the following is not meant to nit-pick.

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June PPM Review: Sample Change Hypothesis

| July 24, 2017

By Clark Smidt
Broadcast Advisor

BOSTON — Once upon a time, anyone could look at an Arbitron book and see all results for all stations, all dayparts, all demos, shares and cume with an exact Metro and TSA sample size.

Today, having simple access to only the very broad share and cume trends from subscribers, invites conjecture and imagination.

The current Spring Diary Markets, now being released, often show just one, two or three subscribers.  A “do not sell” top-line number for ALL signals would add credibility for radio.  Let’s check a few June Portable People Meter snap shots:

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