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Nielsen Audio Announces Monthly Reporting for Diary Markets Starting in July of 2019. This is a move that broadcasters in diary markets have been waiting for. Ratings giant Nielsen Audio announces it will “transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. This more dynamic measurement solution enables clients to see seasonal shifts and react more quickly to marketplace changes. With this transition, radio will be able to find new insights and tell its reach story to advertisers each month.” The implementation of Continuous Diary Measurement will begin in phases with the first starting in July 2019 in the markets currently measured four times a year. The current four-book markets will convert to 12 currency releases that will comprise three months of data starting with the May/June/July 2019 report period. Effective with July 2019, approximately 70% of radio’s ad spend will be reported monthly by Nielsen Audio. Company managing director Brad Kelly says, “Big billion-dollar advertisers leave nothing to chance. Every decision they make is data driven and updated audience data is crucial for timely decisions. Nielsen Audio is excited to help diary market clients have a better understanding of the audio landscape and respond faster to dynamic market conditions. Continuous Diary Measurement will help radio reinforce its compelling reach story more often and provide fresh radio data to fuel marketing mix models — the decision tools big advertisers rely on to allocate budgets and evaluate the effect of their ad spend.” Nielsen plans to deliver monthly reports, covering six months of data in markets with at least 1,000 metro in-tab, and monthly reports covering 12 months of data in the smallest markets. Currently, Nielsen reports larger diary markets four times a year (winter, spring, summer and fall), mid-sized diary markets twice a year in the spring and fall and the smallest markets with two book averages of Spring/Fall and Fall/Spring.
SiriusXM to Acquire Pandora. Satellite radio broadcaster SiriusXM announces that it is acquiring internet pure-play Pandora in an all-stock deal valued at about $3.5 billion. According to today’s statement, Pandora owners will get 1.44 shares of SiriusXM stock for each Pandora share they own. Both companies issued brief financial statements within the announcement. SiriusXM reiterates its previous outlook of 1.15 million new, self-pay subscribers and an adjusted EBITDA of $2.17 billion for the year. Pandora reports expected Q3 revenue to be $390 million to $405 million. SiriusXM says of the deal, “The combination creates the world’s largest audio entertainment company, with more than $7 billion in expected pro-forma revenue in 2018 and strong, long-term growth opportunities.” SiriusXM says it plans no immediate change in listener offerings but adds that it can “capitalize on cross-promotion opportunities” and leverage its “exclusive content and programming with Pandora’s ad-supported and subscription tiers to create unique audio packages, while also utilizing SiriusXM’s extensive automotive relationships to drive Pandora’s in-car distribution.” SiriusXM CEO Jim Meyer comments, “We have long respected Pandora and their team for their popular consumer offering that has attracted a massive audience and have been impressed by Pandora’s strategic progress and stronger execution. We believe there are significant opportunities to create value for both companies’ stockholders by combining our complementary businesses. The addition of Pandora diversifies SiriusXM’s revenue streams with the U.S.’s largest ad-supported audio offering, broadens our technical capabilities, and represents an exciting next step in our efforts to expand our reach out of the car even further. Through targeted investments, we see significant opportunities to drive innovation that will accelerate growth beyond what would be available to the separate companies, and does so in a way that also benefits consumers, artists, and the broader content communities. Together, we will deliver even more of the best content on radio to our passionate and loyal listeners, and attract new listeners, across our two platforms.”
Beasley Promotes Buzz Knight to EVP of Strategy and Innovation. Programmer Buzz Knight is promoted from his vice president of programming position to executive vice president of strategy and innovation, effective immediately. Knight came into the Beasley Media Group organization with the company’s acquisition of Greater Media in 2016. In his new role, he will be responsible for the company’s existing and future strategic initiatives, along with new opportunities that innovate and diversify its portfolio. Knight says, “These are transformative times in the company and the media industry. Beasley Media Group is committed to pursuing and embracing strategy and innovation. I am grateful to have the opportunity to be a part of helping to shape the company’s next exciting chapter!”
WTAM, Cleveland Adds ‘Geraldo in Cleveland’ Program and Begins 106.7 FM Simulcast. Heritage Cleveland news/talk WTAM unveils a number of programming additions that take effect today (9/24), starting with the AM station’s addition of translator W295DE at 106.7 FM to the station’s signal. Also, American news and talk icon Geraldo Rivera is launching at daily, one-hour program on WTAM called “Geraldo in Cleveland” that airs at 9:00 am. The iHeartMedia station says the program will address “a range of local and national headlines, including the latest business, political, and pop culture news.” Rivera says in a press release, “Cleveland is my home now and so is WTAM. History put me here by random chance and now I am a part of this great city where I fell in love with my wife of 15 years, Erica Rivera. I will continue to work on a national level with FOX News [as correspondent-at-large], and I look forward to sharing conversations and perspective locally with you every day. This is just the beginning of what I hope will be a long relationship with WTAM, iHeartMedia, and most importantly – YOU.” Also at WTAM, the station adds former Cleveland Indians pitcher and current Indians TV broadcaster Jensen Lewis to the afternoon daypart as co-host of the 6:00 pm sports show “Sports Feed 2.0” with Mike Trivisonno and Nick Camino. Finally, longtime station personalities Bill Wills – co-host of the morning drive show – and afternoon drive personality Mike Trivisonno have once again renewed their agreements with WTAM, both signing multi-year contract extensions. Wills will continue his 20-year tenure as anchor of morning drive and Trivisonno will extend his 22-year reign as afternoon drive on-air personality.
Report: Gargano Off Mornings at WPEN-FM. According to a report by Rob Tornoe at Philly.com, Beasley Broadcast Group’s sports talk WPEN-FM “97.5 The Fanatic” is removing Anthony Gargano from his post as host of the morning show and set to replace him is NBC Sports Philadelphia (and former crosstown WIP) personality Marc Farzetta. The story says it’s unclear if current morning show cast members Bob Cooney and producer Jamie Lynch will remain with the new lineup. WPEN has not responded publicly to the report. Gargano left Entercom’s crosstown sports talker WIP in 2015 to take the WPEN gig. Gargano is still listed as morning host on the station’s website and spots with his voice are still airing.
‘Savage Nation’ Reinvented for the New Year; One-Hour Radio Show and One-Hour Podcast to Replace Current Show. Starting in January, Michael Savage and Westwood One transition his current three-hour, syndicated talk show into two separate entities – a one-hour version of “The Savage Nation” radio show and a new, original podcast (that will also be available for radio broadcast). Savage currently releases a podcast version of his radio show. This new podcast will be original content. Savage states, “As I move into the next phase of my 25-year radio career I hope to bring even more listeners to the medium of audio with ‘The Savage Nation.’ I will be free to innovate in unique ways on my podcast. The flexibility of the platform will permit me to expand my storytelling and insights into politics, books, food, cars, and rock and roll. I’m going to change the way talk radio is spoken and consumed.” WWO adds that the combination of podcast and broadcast will fuel the audience for both shows, saying Savage will cross-promote across “The Savage Nation” radio show and podcast, which will also be heavily promoted by Westwood One Podcast Network.
Westwood One to Produce New, Two-Hour Ben Shapiro Radio Show. A lot has been made about making conservative media figure and Daily Wire editor-in-chief Ben Shapiro’s podcast available to broadcast radio stations. But, the real innovation in today’s news about Westwood One’s new, two-hour radio show being made available to news/talk stations is that the national spots will be restricted to a “limited number of powerful live reads” just as Shapiro does on his podcast. The new Ben Shapiro show will air live from 4:00 pm to 6:00 pm ET and debut in January. Shapiro says, “I grew up on talk radio and cut my teeth there. There’s no medium that allows the exchange of ideas and the explanation of detailed narratives better than talk radio and I can’t wait to bring two more live hours to listeners across the country. And we’re going to bring the values of podcasts – islands of advertising surrounded by oceans of content – to talk radio, too, merging the best of both worlds. Westwood One is a tremendously innovative partner, and I can’t wait to get started!”
RAB/NAB Radio Show Gets Underway This Week in Orlando. The 2018 Radio Show opens in Orlando tomorrow (9/25). Radio consultant Holland Cooke offers a little teaser about Edison Research’s “Share of the Ear” study that will be released at the Radio Show this year. He also has some insight on the new Echo Auto. Read his piece here. Among the numerous happenings at this year’s confab is a live broadcast of “The Bob & Tom Show” Wednesday through Friday. The broadcasts will take place in the North Foyer of the Hilton Orlando Bonnet Creek and will feature special guests; Frank Caliendo, Drew Hastings, Pat Godwin, and Greg Hahn.
Kavanaugh Assault Allegations, Trump-Russia Investigation/Rosenstein Status, Midterm Elections, New Illegal Population Study, U.S.-China Trade War, Deadly Iran Parade Attack, NFL Action, and MLB Playoff Push Among Top News/Talk Stories Over the Weekend.This week’s scheduled testimony from Supreme Court nominee Brett Kavanaugh and his accuser, Christine Blasey Ford, and the new allegation from Kavanaugh’s Yale years; President Trump’s attacks on the Russia investigation and speculation about Deputy AG Rod Rosenstein’s job security; the coming midterm elections; a new illegal population study that declares real illegal population is 22 million – double previous estimates; the escalating placement of tariffs on goods by the U.S. and China; the attack on an Iranian military parade being blamed by Iran on the U.S. and Israel; the weekend’s NFL Action and the Major League Baseball playoff push were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. In Las Vegas, Beasley Media Group names Kris Fisher the new brand manager for rhythmic oldies KOAS “Old School 105.7” and hot AC KVGS “STAR 107.” Fisher was most recently PD at the company’s hip hop WCHZ. Beasley Las Vegas vice president and general manager Dennis Gwiazdon comments, “We’re thrilled that Kris will be joining our team in Las Vegas. After a lengthy nationwide search, it is especially gratifying to be able to promote someone from within our company. “HD98.3” and “Hot 95.5/ 93.1” have achieved some of their highest ratings under his direction. I’m looking forward to watching Kris work his magic for us here!”…..The nationally syndicated “DeDe in the Mornings” show is being added to the program schedule at iHeartMedia’s WHTY-FM, Columbus, Georgia “Hot 100.” Compass Media Networks officially launched “DeDe in the Mornings” in partnership with Service Broadcasting’s “K104” in Dallas on July 16. The program is also heard on WJMR-FM, Milwaukee; KATJ-HD2/K242CS, Victorville, California “HD 96.3”; and more…..Chicago on-air pro Brian Peck is named evening personality on Cumulus Media’s classic hits WLS-FM. Peck has recently shared evening hosting duties with fellow WLS personalities Tom O’Toole and Danny Lake. They will continue with their weekend shows along with Erin Carmen and Abby Ryan. Peck arrived in Chicago in 1992 as a morning co-host on WKQX “Q101.” He’s also worked at WTMX, WSHE, and WJMK.
By Holland Cooke
BLOCK ISLAND, RI — At the risk of validating the worst consultant stereotype, here’s a whole list of don’t-say-this-don’t-say-that. And the first one’s big…
Please don’t say “PISSED OFF.”
Why? Picture the listeners your advertisers want to meet the most: parents with children living at home, retail super-consumers. Sure, soccer mom and her mister might talk to each other differently when the children aren’t listening. But when kiddos are in the car, potty mouth like “PISSED-OFF” is an AQH-killer. Instant tune-out, stimulus-response.
As for potty mouth generally, you’ll never get hurt erring on the side of prudence. Why say “ASS,” when “KEESTER” or “BEE-HIND” makes the same point, and sounds more memorable? If you’re in a diary market, ratings are a memory test. If you’re in a PPM market, awareness drives use. So, either way, being thought-of as R-rated will cost you what Arbitron calls Occasions of Listening and Time Spent Listening.