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Tag: "demographics"

Pending Business: Beam Me Up, Scotty

| October 18, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — If you sell talk radio for a living, take a minute to thank William Shatner.

William Shatner did for sellers what Donald Trump did for talents. They drove talk radio to another level and we all benefited.

I remember the 2015-2016 undercurrent evident on countless sales calls. It was all about how talk radio had run its course and the end was near. Five years ago the theory was talk radio listeners were aging out and the demographics were growing so old, soon there would be no value for advertisers in reaching those older, outdated listeners. Nothing left of relevance in talk radio to attract listeners and advertisers. Enter Donald Trump and arguably his persona helped make talk radio relevant, influential and on fire again.

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Monday Memo: Are We Flunking the Rorschach Test?

| September 27, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Is that ink blot a butterfly? Or Satan? Some psychologists use the Rorschach Test to analyze personality characteristics and emotional function, especially when patients are reluctant or unable to describe their thinking process openly.

We see what we want to see

And we hear what we want to hear, as talk radio assures those dug-in that “It’s not YOU, it’s THEM!” And “they” don’t simply view things differently, they’re wrong. And bad people. Grrr…

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Talk’s Unique Advantage

| October 17, 2012

By Al Herskovitz
President
H & H Communications

BRADENTON – In the wild mad scramble for ad dollars during these highly challenged economic times, Talk Radio has  one outstanding and special advantage over other popular radio formats. In order to enjoy listening to talk, it is obvious that one has to listen to it attentively. It doesn’t make a very good background service as does music.That is why certain products tend to gravitate toward both the demographics and the psychographics of the format…. particularly higher priced goods and services.

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