By Jeff McKay
Special Features Correspondent
BOSTON – While some radio stations and companies are working harder and in some cases struggling to make digital dollars and digital traffic work for them, Boston’s WEEI (850AM/93.7FM) has proven digital can work extremely well for them. The Boston and New England region Entercom sports/talk powerhouse weaves its podcasts, along with an unusually strong presence on social media into a mechanism that drives listeners to and from the radio and social media, and advertisers to multiple platforms.
Success for WEEI’s digital arm didn’t happen overnight. The digital and social media launch came nine years ago as the stock market was tanking and businesses crumbling during the “great recession,” and now employs eight full and part-time staffers who also bring strong content to the radio while on-air sports radio hosts enhance their digital domain.