Tag: "December PPMs"
By Mike Kinosian,
LOS ANGELES — Following two extensive December 2017 overviews in the spoken-word arena (all-news, Friday 1/5 and sports talk yesterday, 1/8), we turn our attention to hot AC.
Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, December 2017).
Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.
Bottom-line comparison: Based on our parameters and analysis, hot AC (#8.81) and all-news (#8.41) are similar in average 6+ rank in December 2017, as well as typical 6+share (4.34, hot AC/4.46, all-news).
Conclusion of a Three-Part Special Feature
By Mike Kinosian
Managing Editor/West Coast Bureau Chief
LOS ANGELES — It has been an exciting and historic week in sports radio.
In a special feature series, we have outlined what has been taking place and detailed some possible ramifications.
Our look at the ever-expanding sports format concludes with a December 2012 ratings overview.
Spoken-word stations were particularly vulnerable in the December sweep when at least one station per market generally started playing all-Christmas music.