December 2017 PPM Analysis: Country - TALKERS magazine

Tag: "December 2017 PPM Analysis: Country"

December 2017 PPM Analysis: Country

| January 10, 2018

By Mike Kinosian
Managing Editor

LOS ANGELES — The fourth and final installment of our special feature December 2017 ratings overviews summarizes the format with the most qualifying stations of any musical genre – country.

Our previous analyses dealt with all-news (Friday, 1/5); sports talk (Monday, 1/8); and hot AC (yesterday, Tuesday, 1/9).

This summary is comprised of PPM-market country facilities that rank in the top 20 (6+) in the December 2017 ratings period, which covered November 9 – December 6.

Bottom-line matchup: In terms of (6+) AQH share, results for our country panel (4.29, 6+) are very similar to all-news (4.46, 6+) and hot AC (4.34, 6+).                               

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Read More