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Monday Memo: Noise Fatigue = News Renaissance?

| September 8, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Have you seen WGN America’s primetime “News Nation?”  Have you seen promos for the 7:00 pm CNBC newscast Shepard Smith will anchor beginning September 30?  These shows are testing a novel concept: Just tell me what’s happening, instead of how-you-feel-about what’s happening.

“With balance, not biased.”

Though WGN’s slogan is eerily similar to the original FOX News proposition “Fair and Balanced,” the News Nation product actually delivers; unlike “We report, you decide” FOX imaging with which cagey Roger Ailes affirmed the like-minded.  News Nation is very down-the-middle, “News, Not Opinions,” with no arched brows, no mockery.

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