Tag: "David Hasselhoff"
By Tony Garcia
Global Media Services
DENVER — The start of Fourth Quarter means it’s time for planning! So many of the people I work with are so busy creating their program or their product, they don’t take the time to put some strategies in place and plan ahead.
It may seem simplistic, but the easiest way to start is with the calendar. What are things that are coming up that impact your program? That will depend on your program, but for example, if you are producing a movie review program, you might want to do some marketing around Oscar time in late February. Perhaps offer a free Oscar preview segment of your show to get stations to sample it. A show about thoroughbred racing might focus on the Triple Crown races and do something around that. It’s much easier to think through that plan now than at the last minute.