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Monday Memo: Listeners’ Mindset, Advertisers’ Message

| October 26, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Underway now: “10 Days. Infinite Possibilities.”  It’s the NAB/New York convention, perennially packing the Javits Center; but – like other events – now gone-virtual, at nabshow.com/ny2020/ . And if you’re just finding out about this, you’re not late. Sessions are available on-demand.

You might not know of NAB/New York, because it’s not a radio show per se. It’s about where-the-puck-is-going in an increasingly crowded media mix where 100-year-old radio needs to remain nimble.

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