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Monday Memo: “Try to Sell Everybody You Talk to”

| November 1, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The Guinness Book of World Records pronounced Joe Girard “The World’s Greatest Salesman.” He became the number one car and truck salesman in the world, “new ones, at retail, no fleet deals, one at a time, face to face,” 13,001 vehicles in 15 years. And in 1977 he sold me a book you should buy too: “How to Sell Anything to Anybody” changed my life. It’s on Amazon.

“If you’re in radio, you’re in sales”

When the late Gary Fries ran the Radio Advertising Bureau, that was his mantra. And smart hosts and DJs are very sales-involved. Some carry a list; but simply riding-along on calls with reps earns a client connection and product knowledge that make the talent part of the advertiser’s team.

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