Industry News

TALKERS News Notes

The NAB launches the 2024 Election Toolkit – an online resource that provides local television and radio broadcasters with tips and resources to combat misinformation, drive get-out-the-vote efforts and cover local, state and federal elections. NAB president and CEO Curtis LeGeyt states, “Research suggests only about a third of Americans believe the upcoming 2024 election will be both honest and open, and nearly two-thirds believe that disinformation will influence the outcome. Broadcasters’ trusted local journalism combats the overwhelming tide of misinformation and disinformation online, making our role in providing accurate information this election season more important than ever.” Check it out here.

Former President Donald Trump sat down for a wide-ranging interview with WABC, New York’s Sid Rosenberg, on the “Sid and Friends in the Morning” program. Trump talked about his stance on abortion, the war in Gaza and his bid to win the White House this November.

Cumulus Media and MLB’s Los Angeles Dodgers agree to renew their partnership to air Dodgers games on KYVB, Oxnard-Ventura.

Cumulus Media’s Westwood One is the official network audio broadcast partner of the NCAA, and will once again be home to every game in the NCAA Division I Men’s Basketball Tournament. Westwood One will present each game through the National Championship on April 8.

Industry News

NAB Releases AM Radio Report

The National Association of Broadcasters today released a report detailing the public safety importance of AM radio, which serves as the backbone of the Emergency Alert System. NAB is releasingim the report as momentum grows in Congress for legislation to ensure AM radio is accessible to the public in all vehicles. NAB president and CEO Curtis LeGeyt states, “When disaster strikes, AM radio has proven time and again its invaluable role as a source of factual, authoritative, up-to-the-minute information that saves lives. It is also a home to a diversity of programming that is often unavailable on other mediums and particularly important to otherwise underserved communities. It is critical that Congress address the need for AM radio capability in vehicles to ensure Americans can turn to local AM stations when they need them the most.” See the report here.

Industry News

NAB’s LeGeyt Testifies on AI Impact on Broadcasters

NAB president and CEO Curtis LeGeyt testified before the U.S. Senate Judiciary Committee’s Subcommittee on Privacy, Technology and the Law yesterday (1/10) at the hearing, Oversight of A.I.: The Future of Journalism. LeGeyt testified that while broadcasters embrace technologies thatim can advance their mission and enable them to better-serve communities with quicker alerts and more local news, he shared broadcasters’ concerns about AI without appropriate guardrails in place. He presented three primary concerns; 1) that the use of broadcasters’ news content in AI models, without authorization, diminishes their audience trust and their reinvestment in local news; 2) the use of AI to doctor, manipulate or misappropriate the likeness of trusted radio or television personalities risks spreading misinformation or even perpetrating fraud; and 3) the rising prevalence of deepfakes make it increasingly burdensome for both newsrooms and users to identify and distinguish legitimate, copyrighted broadcast content, from the unvetted and potentially inaccurate content being generated by AI.

Industry News

NAB Sides with Canadian Broadcasters in Meta News Blocking

The National Association of Broadcasters, in response to Meta blocking news on Facebook and Instagram for Canadian users after the passage of Canada’s Online News Act, joins the Canadian Association of Broadcasters in decrying the move. NAB president Curtis LeGeyt and CAB president Kevin Desjardins say in a joint statement, “As national associations representing broadcasters in the U.S. and Canada, the Nationalim Association of Broadcasters and the Canadian Association of Broadcasters strongly urge lawmakers to support legislation that enables news providers to negotiate with dominant digital platforms for fair terms and conditions when our content appears on their platforms. Meta – a nearly trillion-dollar company – repeatedly chooses to restrict news content for its users to avoid compensating news producers for the value it gains on their vital journalism. These retaliatory tactics demonstrate Meta’s monopolistic dominance over the advertising marketplace and its ability to dictate how radio and TV broadcasters, newspapers and others can reach audiences online. Rather than working to ensure its users have access to trusted news and information, Meta is holding news content on its platform hostage. Policymakers should not reward Meta’s coercive behavior. At a time when misinformation, disinformation and AI-generated content proliferate online, the future of democracy relies on the accessibility of fact-based, trustworthy journalism.”

Industry News

Senate Commerce Committee Passes AM Radio Bill

Today (7/27), the Senate Committee on Commerce, Science and Transportation held an executive session to consider numerous bills and passed the AM Radio for Every Vehicle Act to move to the next step toward becoming law. NAB president and CEO Curtis LeGeyt comments, “NAB applauds today’s Senate Commerceim Committee passage of the AM Radio for Every Vehicle Act. This legislation will ensure that the tens of millions of AM radio listeners across the country retain access to local news, diverse community programming and emergency information. Moreover, this legislation enables AM radio’s continued role as the backbone of the nation’s Emergency Alert System. We thank Sens. Markey and Cruz, Chair Cantwell and the bipartisan cosponsors of this bill for their leadership to safeguard AM radio’s pivotal role in keeping the public informed when disaster strikes. We urge swift passage of this important legislation.”

Industry News

Save AM Radio in Cars Legislation Introduced

The bill – sponsored by a bi-partisan, bi-cameral group including Senators Ed Markey (D-MA), Ted Cruz (R-TX),Tammy Baldwin (D-WI), Deb Fischer (R-NE), Ben Ray Luján (D-NM) and J.D. Vance (R-OH), and Representatives Josh Gottheimer (D-NJ-5), Bruce Westerman (R-AR-4), Tom Kean, Jr. (R-NJ-7), Rob Menendez (D-NJ-8) and Maria Gluesenkamp Perez (D-WA-3) – would “direct federal regulators to require automakers to maintain AM broadcast radio in their new vehicles at no additional charge.” Specifically, the bill would do three things: 1) Direct the National Highway Traffic Safety Administration (NHTSA) to issue a rule that requires automakers to maintain AM broadcast radio in their vehicles without a separate or additional payment, fee, or surcharge; 2) Require any automaker that sells vehicles without access to AM broadcast radio before the effective date of the NHTSA regulation to clearly disclose to consumers that the vehicle lacks access to AM broadcast radio; and 3) Direct the Government Accountability Office (GAO) to study whether alternative communication systems could fully replicate the reach and effectiveness of AM broadcast radio for alerting the public to emergencies. NAB president and CEO Curtis LeGeyt comments, “NAB commends Sens. Markey, Cruz, Baldwin, Fischer, Luján and Vance, and Reps. Gottheimer, Westerman, Kean, Menendez and Gluesenkamp Perez, for their leadership in advocating for AM radio listeners. This legislation ensures that the tens of million Americans who depend on AM radio for news, entertainment and critical safety information each month can continue to have access to this reliable communications medium. As the backbone of the Emergency Alert System, AM radio is instrumental in promptly disseminating vital information across all mediums during crises, ensuring that communities remain safe and well-informed. America’s local broadcasters applaud the bill’s authors and supporters for recognizing AM radio’s critical role in our nation’s public safety infrastructure.”

Industry Views

Monday Memo: NAB Show 2023

By Holland Cooke
Consultant

The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”

Quoting Nielsen’s Fall 2022 survey results, Cumulus/Westwood One chief insights officer Pierre Bouvard ticked-off what he called “82 million reasons to keep AM radio in cars”

— 82,346,800 Americans listen to AM radio monthly.

— One out of three American radio listeners are reached monthly by AM radio.

— 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.

 

As he presented “The State of Media, Audio and Marketing,” attendees were screen-shooting every slide in Pierre’s deck, so he offered to share (PBouvard@WestwoodOne.com). This must-see data explains and validates what he calls “The Two Jobs of Marketing: Converting Existing Demand and Creating Future Demand,” powerful ammo station reps can use to nudge advertisers who only tout special sales to instead use radio on-an-ongoing-basis.

— “If an apple orchard represents a brand’s entire customer base, converting existing demand = picking ripe apples (customers that are ‘in market’).” Those are, for instance, what he called the “3% who are looking to buy a car right now,” who will respond to the dealer’s caricature sale spots. As for the other 97%…

“If an apple orchard represents a brand’s entire customer base, creating future demand = planting new trees. It takes time and patience for new trees to bear fruit.” Thus, the worth of “emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of our brand that will influence future purchase decisions.”

 

Help Wanted!

Two discussions I took part in during the Small-Medium Market Forum echoed a unison I’m hearing everywhere: Where do we find on-air talent and salespeople?

— In the talent roundtable Mike McVay led, participants tended to think-young, swapping ideas for identifying entry-level candidates, possibly now podcasting. Or think-older. One participant mentioned a retired schoolteacher, comfortably pensioned, now cheerfully on-air, working fewer than 40 hours.

— The part-timer’s opportunity also came up on the sales side, in a roundtable led by Midwest Communications’ president Peter Tanz. As with industry in general post-pandemic, flexible arrangements help. And Tanz urged “Use your air, with ‘more cowbell.’” Meaning not only advertise for sellers on-air (where you’ll be talking to people who know the station); and he also suggested airing Employee Recognition salutes, of off-air staffers, which make the station sound like an appreciative employer.

— I read attendees a Help Wanted-Sales spot that has been productive at client stations, which I’ll share with you too. Simply Email me at talkradio@hollandcooke.com

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry Views

Local News Matters Most

By Holland Cooke
Consultant

Beard - ForeheadWhy? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

  • “Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
  • “During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
  • “Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

  • When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
  • In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
  • After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

  • “Are you on-the-road? Stay up-to-speed with us!”
  • “What happened since breakfast? We’ll tell you before dinner.”
  • “Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke 

Industry News

TALKERS News Notes

— The Akron Beacon Journal reports that former WNIR-FM, Akron evening talk host Jim Isabella is running for mayor of Akron. Isabella exited the Media-Com news/talk station last year. Isabella is running as a Republican and it’s been 40 years since the city’s been led by a GOP mayor.

— The National Association of Broadcasters is celebrating its 100th year as an advocacy association for America’s broadcasters. The 2023 NAB Show Centennial Celebration is scheduled to take place April 15 – 19 in Las Vegas and will commemorate 100 years since the first NAB Show in 1923. NAB president and CEO Curtis LeGeyt says, “This year marks our century-long legacy of advocating on behalf of America’s broadcasters and driving global innovation and industry growth through NAB Show. We invite the entire NAB community, including broadcasters and content professionals from around the world, to join us for the Centennial Celebration as we honor our rich history, recognize our unparalleled impact and celebrate our next 100 years.”

Audacy, via its partnership with BetMGM and the BetQL Network, will broadcast live from the newly opened BetMGM Sportsbook located next door to State Farm Stadium during the week of February 6-10 leading up to the NFL’s Super Bowl XLVII.

— Tomorrow (1/17), Podbean hosts the free webinar “Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network” with guest Todd Eury, CEO of The Pharmacy Podcast Network. The program will discuss how The Pharmacy Podcast Network started, best practices and tips for starting your own podcast network, how to build audience trust and hone in on your podcast niche.

Front Page News Industry News

Wednesday, July 27, 2022

This Massachusetts “Marathon” Is Forced To Run Elsewhere. In what TALKERS publisher Michael Harrison describes as “one of the most knuckle-headed public relations mis-steps” he’s ever witnessed in a local situation, the Springfield, MA-based Naismith Memorial Basketball Hall of Fame has kicked up a dust-storm of bad will for itself.  (Note: TALKERS headquarters are also based in Springfield, MA.) For over two decades, a charitable Thanksgiving initiative known as the Mayflower Marathon has held its November charity event to raise money for the Open Pantry at the famed  hoops museum in the Western Massachusetts city where basketball was invented. A consistent partner and main engine for the event over the years has been Saga Communications’ WAQY “Rock 102 – Springfield’s Classic Rock,” which does its own “marathon” by broadcasting from the venue for 52 consecutive hours. The long-running goodwill synergy though seems to have hit a speedbump. Citing “capacity issues,” the Basketball Hall of Fame says the event will no longer be held at its location. Declaring he’s in “shock” by the HOF’s decision, “Rock 102” morning talk show co-host and local radio legend  Mike Baxendale (“Bax”) points out that – for 28 years- the station has helped the Mayflower Marathon raise several million dollars for the Open Pantry. Mirroring Baxendale’s astonished sentiment is Open Pantry executive director Terry Maxey who elaborates, “We are the largest food pantry in Western Massachusetts.” Not having the Mayflower Marathon in Springfield, he laments “would be truly disappointing.” Replying in a prepared statement to Western Mass News, Basketball Hall of Fame president/chief executive officer John Doleva notes, “The Hall of Fame has been pleased to offer this space at no charge for over 20 years for the Mayflower Marathon. As a ‘landlord,’ the Hall of Fame’s first obligation is to make certain that [the needs of our tenants], including adequate and convenient parking, are met. The growth in our tenant base and the very positive organic growth of existing tenants has made this change necessary.” Things further escalated in the last several days when Springfield Mayor Domenic Sarno sent a letter to the Basketball HOF, asking Doleva to reconsider. Part of Sarno’s letter reads, “This event has been held for over 25 years and has caused no prior disruptions and/or complaints from your establishments.” It’s Doleva’s contention that the choice to pull the plug on housing the event was actually made nine months ago. To show support for the event as it establishes a new home, Doleva responded on behalf of Hall of Fame board chair Jerry Colangelo and Colebrook Realty’s Jack Dill by writing that the HOF is “happy to commit a gift of $5,000 to the Marathon. Our property management group, Colebrook, has committed an additional $2,500 for a total of $7,500 to the event.” Meanwhile, Baxendale maintains to Western Mass News that the Mayflower Marathon “is going to happen one way or another. We are looking at alternative sites [and] have a lot of suggestions. [Unfortunately], this shows that there’s a disconnect between the Hall of Fame and the community.”

GCN Vindicated in Sandy Hook Case. A defendant in Alex Jones’ Connecticut defamation case – Ted Anderson-owned Genesis Communications Network – was vindicated when the plaintiffs unilaterally withdrew all legal claims against GCN. The action was taken one month prior to jury selection and effectuated without settlement, release, or other consideration by GCN. According to Anderson, “This means we can continue to serve the hundreds of radio programs as we have over the years, programs from a wide array of political viewpoints. Including us in the suit was an attack on talk radio as an institution. It was totally unjustified. My heart breaks for those families – but yes – I feel this was the right result.” GCN attorney Mario Cerame states, “We are, of course, pleased with the recognition that GCN was not a proper defendant. Genesis does not monitor the content of the radio shows it works with. These are the sound engineers, ensuring professional sound quality, balance, and the like. They make space in the recording for commercials. They do not factcheck the words any more than your phone company does, or the people who sell you a keyboard check to see what you type. They just deliver the sound, like a radio version of the United States postal worker. We had to vigorously litigate the case up to the eve of jury selection but, the plaintiffs ultimately acknowledged this and walked away on their own, without a dime from GCN. We were caught in a battle between two Goliaths [but] after a lot of hard work, we managed to come out unscathed.”

 

Ippolito In As iHeartMedia San Diego Market President. Concurrent with iHeartMedia San Diego market president Melissa Forrest transitioning to a consultant role on August 1, senior vice president of sales Noreen Ippolito becomes her successor. Ippolito will report to division president Tom McConnell who comments, “Noreen is an incredible talent with an outstanding track record. She has strong business acumen and understands how to build and cultivate high performing teams. She is the perfect choice to lead our San Diego and Riverside markets.” In addition to San Diego news/talk outlets KOGO “News Radio 600” and KGB-AM “AM 760”; sports talk KLSD “Fox 1360”; and Riverside Black Information Network news outlet KFOO “BIN 1440”, Ippolito will oversee San Diego classic rock KGB-FM; rock KIOZ; CHR KHTS; hot AC KMYI; and rhythmic CHR KSSX.

Steele To Receive MIW’s Annual Airblazer Award. Five-year cancer survivor/Audacy New York classic hits-oldies WCBS-FM morning drive co-host Patty Steele is the recipient of the eighth annual Mentoring and Inspiring Women’s Airblazer award. Steele will be honored during next month’s (8/18) Morning Show Boot Camp in Chicago. MIW board president Ruth Presslaff comments, “It’s such a privilege to be the conduit for this very special award recognizing top on-air talent. Congratulations to Patty Steele, a wonderful talent and an even better human.” As is tradition, the “Airblazer” is carefully selected by the prior year’s honoree. The recipient is recognized for her dedication/contributions to the broadcast industry and to the communities she serves. Syndicated “DeDe in the Morning” host/2021 MIW “Airblazer” DeDe McGuire remarks, “It is my honor to select Patty Steele as the next recipient of the MIW Airblazer award. Patty has worked on some of the most successful radio shows alongside some of the biggest names in our industry. Her voice, humor, and insights were key to the successes of these shows on some of the country’s most legendary stations. So many of us in the industry admire her ability to always be the best and work through difficult times, both personally and professionally. She always comes out on top.” Steele adds, “I can’t tell you how proud and delighted I am to be chosen as this year’s recipient of the Airblazer award. My passion for radio and for the young women coming up in this business make this a truly special honor. Being chosen by DeDe is icing on the cake – she’s a survivor and [thrives] in our ever-changing business.” At WCBS-FM, Steele is reunited with Scott Shannon. She has also worked with Elvis Duran, Danny Bonaduce, and John Lander at a number of other well-known New York City stations, including news/talk WOR, news WCBS-AM, WHTZ, and WPLJ. In April, Steele was one of thirteen podcasters to receive a 2022 Gracie award for her “Deep Six” series. The two-part episode featured Steele’s interview with her 26-year-old son, Jake, about his heroin addiction and his journey to recovery. Three other Audacy-owned stations aired the show. Mentoring and Inspiring Women in Radio (MIW) is a 501(c)(3) charitable organization dedicated to the advancement of female leadership in radio broadcasting. In addition to DeDe McGuire, previous “Airblazers” include: Angela Yee (2020); Kellie Rasberry (2019); Mercedes Martinez (2018); Roula Christie (2017); Angie Martinez (2016); and class of 2022 Radio Hall of Fame inductee Ellen K (2015).

iHM Portland Boosts Burgess To Market President. The promotion of iHeartMedia Portland senior vice president of sales Marshal Burgess to market president for the company’s eight-station Oregon cluster is effective immediately. He will report to iHM Multiplatform Group division president/Black Information Network president Tony Coles, who states, “It has been incredible to witness Marshal’s growth and success over the years. Few leaders [have] the kind of experience, integrity, and vision that Marshal brings to the table. We look forward to Marshal building upon our history of success in Portland.” University of Oregon alum Burgess notes, “I’ve spent my entire life in Portland and grew up listening to [several stations in this iHM cluster]. The support and positive energy I’ve received from Tony Coles and the entire team here in Portland have been unbelievable. I’m very excited for the future and am truly humbled by the opportunity.” Burgess began his career at CBS Radio in 1996. He joined iHeartMedia the following year and has been with the company (then known as Clear Channel) ever since. In that time, he has progressed from being an account executive; local sales manager; general sales manager; and vice president of sales. In addition to news/talk KEX “News Radio 1190” and sports talk KPOJ “Rip City Sports Radio 620,” iHeartMedia Portland consists of adult contemporary KKCW; classic hits-oldies KLTH; classic rock KFBW; CHR KKRZ; alternative KKRZ-HD2; and rhythmic CHR KXJM.

Cannabis Advertising Legislation Introduced. The Secure and Fair Enforcement (SAFE) Advertising Act, would clarify that local radio and television broadcasters can air cannabis ads without the threat of FCC administrative action in states where pot is legal. SAFE was introduced by Senator Ben Ray Luján (Democrat-New Mexico) and follows the House passage of FY 2023 Financial Services and General Government appropriations bill. Language in that bill would prevent the FCC from taking administrative action against broadcasters that accept cannabis commercials. In a prepared statement, NAB president/chief executive officer Curtis LeGeyt notes, “Due to outdated government regulations, only local radio and television broadcasters face legal exposure for advertising cannabis products permitted under state law. The SAFE Advertising Act would finally level the playing field and create necessary regulatory certainty for broadcasters. We thank Senator Luján for his leadership on this issue and we will continue working with policymakers to ensure there is a permanent resolution to this competitive disparity.” New Mexico Broadcasters Association president/chief executive officer Paula Maes comments, “The members of the NMBA appreciate the efforts of Senator Luján and his staff. Their work on this bill which would allow cannabis advertising to air on New Mexico broadcasting is in step with state law and [is] long overdue. The Senator’s legislation helps remedy this unfair situation by recognizing the importance of state law in addressing cannabis issues.” New York State Broadcasters Association president/Safe Advertising Coalition member David Donovan adds, “We applaud Senator Luján’s efforts to allow local radio and television broadcasters to accept cannabis advertisements consistent with the law of the state in which they are licensed. We look forward to working with the Senator’s office to move this important legislation forward.”

Horowitz Headed To Raiders P-B-P Booth. The search to find a successor for the iconic Brent Musberger as radio play-by-play announcer for the NFL’s Las Vegas Raiders concludes: Jason Horowitz is the choice. Horowitz, who will be this year’s game-caller with returning analyst Lincoln Kennedy, reflects that, “As a kid, I used to pretend I was the voice for a team calling an epic interception, or the game-winning touchdown. I want to thank [Raiders controlling owner/managing general partner] Mark Davis and the Raiders organization for making that dream become a reality. I am humbled to join an historic franchise, following in the footsteps of the legends who have called games of the ‘silver and black’ to the sport’s greatest fanbase.” Horowitz most recently has been Westwood One’s NCAA football and basketball studio host and CBS Sports Network’s announcer of Army football games. Musberger signed a contract four years ago (July 2018), making him the radio voice of the Oakland Raiders and the inaugural season (2020) when the franchise relocated to Las Vegas. He continued those duties through the 2021 season. Compass Media Networks syndicates Raiders games which air on Las Vegas sports talk flagship, Lotus Communications-owned KRLV “Raider Nation Radio 920 AM.”

BIN Listeners Offered Free Career Coaching. A “100,000 Careers” service from CareerBuilder will provide Black Information Network (BIN) listeners with a gratis 45-minute session. BIN and CareerBuilder have joined forces to launch the platform created to connect 100,000 BIN listeners looking to advance their careers. As part of the initiative, jobseekers have access to personalized career guidance through a complimentary coaching session. BIN listeners will have the opportunity to meet with an expert within their industry and receive individually tailored advice and actionable feedback to help promote their career growth. According to iHeartMedia Multiplatform group division president Tony Coles, “The Black Information Network and CareerBuilder are committed to giving jobseekers the tools and resources they need to stand out from the crowd. These sessions help match jobseekers and experts to help [them] prepare for [their] interview. We are excited to offer this service to get one step closer to helping 100,000 listeners find the career of their dreams.” CareerBuilder chief marketing officer Kristin Kelley comments, “We are thrilled to offer this hyper-customized experience in hopes that the community will receive practical feedback relevant to their industry to help them either find a job filled with purpose, or grow into their current role. Careers start with mentors and support, which is why expert coaching is one of the many ways that the 100,000 Careers initiative can transform the way job seekers find a role.” Through the use of AI technology and responses from an initial questionnaire, jobseekers will be matched with more than 5,000 available coaches. During the one-on-one session, jobseekers can ask questions, identify strengths, and work to define a career path that fits their needs. Participants will receive an individualized report that includes actionable advice and a video recording following the online session.

Newsmax Signs Multiple International Programming Distribution Deals. Through one of the agreements, Zee Entertainment’s Zee5 will carry Newsmax’s news feed 24/7, as well as VOD content. Zee will also post content from Newsmax.com in its news section. Zee5’s initial distribution of Newsmax content will be in India, with eventual expansion to the Middle East and North Africa. Earlier this month, Newsmax signed a distribution pact with Canal+-owned European satellite, cable, and OTT provider M7 and is now available in The Netherlands, Belgium, Czech Republic, Austria, Slovakia, Romania, and Hungary. Rounding out Newsmax’s recent global expansion efforts is its July 19 deal in Australia with Foxtel-owned streaming platform Flash News. Newsmax chief executive officer Chris Ruddy states, “The demand for high-quality journalism is growing worldwide as citizens everywhere look for real news to help understand a complex world. We are delighted to be working with Zee, M7, and Foxtel to deliver our content to the world’s largest democracies and we are looking forward to continuing to expand our global reach.” M7 group vice president/platform content services Bill Wijdeveld remarks, “We are welcoming Newsmax on board of our TV platforms, allowing the channel to launch into multiple European markets in ‘one go.’ We thank Newsmax for its trust in our service provisioning and look forward to a fruitful cooperation over the coming years.”

TALKERS News Notes. Former Baltimore Ravens defensive back Rod Woodson will join play-by-play voice Gerry Sandusky this season on the NFL team’s broadcasts on Hearst Baltimore news/talk WBAL. According to Sandusky, “Rod brings the unique perspective of someone who has both played and coached at the highest level of the game. He does it in a down-to-earth way that is approachable, likable and just plain fun. It’s a privilege to work with a broadcast partner like Rod.” Woodson states that, “Being a part of the Ravens’ gameday broadcast team is a blessing. To be back with the team that I won my only Super Bowl with will be fun.”

Front Page News Industry News

Tuesday, May 3, 2022

Joe Gallagher to Return to WGY, Albany for Weekend Shows. The Albany Times-Union reports that talk host Joe Gallagher is returning to iHeartMedia’s news/talk WGY-AM/FM, Albany to host a one-hour program at 9:00 am on Saturday and Sunday mornings. Gallagher was let go from the station in 2020. He’d served as the station’s afternoon drive host for years and was hosting weekends when he departed in pandemic-related staff reductions. WGY news and program director Jeff Wolf says, “He’s been gone about two years, and pretty much on a weekly basis I get listener feedback saying ‘Bring Joe back.'” Gallagher hosted a few special programs earlier this year and that started the ball rolling in getting him back on a scheduled show. Wolf adds, “We were thrilled. He was all about it and, obviously, we are too.”

 

Wilson Named Operations Manager for Cumulus Media Mobile. Radio programming pro Vincent “Mojo” Wilson joins Cumulus Media’s Mobile, Alabama station group that consists of news/talk WXQW-AM and four music brands as operations manager. He’ll also serve as PD for WXQW-AM and CHR WABD-FM. Wilson was most recently director of operations for Southern Broadcasting in Florence/Muscle Shoals, Alabama. Cumulus Mobile VP and market manager Don Boyd says, “‘Mojo’ is a talented programmer and on-air personality with a strong track record leading urban, CHR, Gospel and news/talk stations. He will be an excellent addition to our top performing team in Mobile as operations manager of our five-station group.”

 

Greta Van Susteren to Moderate Newsmax’s Pennsylvania Senate Primary Debate. News/talk television personality Greta Van Susteren is moderating tomorrow’s Newsmax debate between the top contenders for the GOP nomination for Pennsylvania’s open U.S. Senate seat that’s being vacated by retiring Senator Pat Toomey. The debate will take place on the campus of Grove City College in Western Pennsylvania in which Van Susteren will moderate candidates Dr. Mehmet Oz, David McCormick, Ambassador Carla Sands, Kathy Barnette, and Jeff Bartos. Newsmax CEO Chris Ruddy says, “Pennsylvania is one of the most important states on the national map. And this race will have national implications, so we’ll be hosting this Newsmax debate live for all Americans to watch.”

 

TALKERS News Notes. Chicago media writer Robert Feder reports that former Chicago Bears great Olin Kreutz has been let go from his contributor role at the new digital sports venture CHGO Sports after he physically attacked a fellow staffer on Monday (5/2). Kreutz is also a contributor to Audacy’s sports talk WSCR “The Score” and NBC Sports Chicago. Kreutz is apparently not disputing the incident. He tweeted a picture of Mike Tyson with the text: “Social media made y’all way too comfortable with disrespecting people and not getting punched in the face for it.”…..The National Association of Broadcasters announces that Alex Siciliano is joining the organization as senior communications strategist. Siciliano reports to NAB chief of staff and EVP of public affairs Michelle Lehman. In this newly created position, Siciliano will lead NAB’s public relations efforts on key advocacy issues, developing and implementing media relations strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. Siciliano was most recently VP of communications at The Petrizzo Group. NAB president and CEO Curtis LeGeyt says, “Alex has years of experience in shaping and executing effective messaging campaigns on policy issues. Broadcasters will benefit from his deep advocacy background as he shapes NAB’s communications on the most important issues facing our industry. We are thrilled to welcome him to NAB.”…..The Freakonomics Radio Network names Neal Carruth as EVP and general manager. Carruth most recently led NPR’s news podcasting strategy, and his responsibilities at Freakonomics Radio Network will include helping to set the strategic and editorial direction of the organization. His hiring follows the March appointment of Gabriel Roth from Slate as editorial director. Carruth says, “For years now, I’ve been a serious fan of the work that Stephen Dubner and the team have done on the Freakonomics Radio podcast. I love the podcast’s combination of curiosity, rigor, and delight. I can’t wait to work with the team to grow the audience for the current slate of shows and to help them develop new properties. I’m so excited about this opportunity to help increase the reach and the impact of the Freakonomics Radio Network.”…..SiriusXM announces that entrepreneur, investor, best-selling author, and founder and CEO of Zuckerberg Media, Randi Zuckerberg, will host a new SiriusXM original podcast titled, “Crypto Café With Randi Zuckerberg.” SiriusXM says, “With cryptocurrency being a hotly debated topic, Zuckerberg’s new podcast will feature both casual and educational conversations with metaverse experts, tech futurists, and top business executives who will share industry tips and explain the skills and foundational knowledge necessary to navigate the crypto ecosystem safely and successfully.”

 

The Economy, January 6 Conviction, Roe v Wade Leak, Midterm Primaries/Trump & the GOP, Russia-Ukraine War, COVID-19, Musk & Twitter, and Western Drought Among Top News/Talk Stories Yesterday (5/2). The state of the U.S. economy, including falling stock and bond prices, ongoing supply chain issues and employment; a retired New York cop is convicted of assaulting a police officer in the January 6 Capitol attack; the unprecedented leak of a draft decision indicating the Supreme Court will overturn Roe v Wade; the primary battles ahead of the November midterm elections and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine; concerns about the rising rate of COVID-19 cases in some parts of the U.S.; Elon Musk’s attempt to acquire Twitter; and the impact of the Western drought on cities in the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Analysis

NAB2022: Don’t Blink

By Holland Cooke
Consultant

 

LAS VEGAS — If you’re here this week, bear with me. I’m that guy in the row behind you, typing feverishly-enough to resemble the movie character racing the countdown readout to disarm a nuclear warhead about to detonate. If you’re not here, here’s why I am:

Megatrends in the U.S. Audio Listening Landscape

From Laura Ivey, Edison Research, with bullet points from the “Share of Ear” data her firm has been tracking since 2014:

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Advice

Monday Memo: NAB, Long Time No See

By Holland Cooke
Consultant

 

LAS VEGAS — As we did for CES here in January, we were asked to submit vaccination details to an app to earn a QR entry code. Once inside, there are still some masks, and – after three years – lots of hugs. The National Association of Broadcasters wanted to mash-up what had been separate autumn Radio Shows and perennial April NAB Shows this past October…until the Omicron kibosh.

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Front Page News Industry News

Monday, April 11, 2022

Pending Business: It Should Be Easy. Radio sales pro Steve Lapa says in today’s column that advertising with your news/talk station should be easy. But, is it? He says, “I’m betting it’s more difficult than you think.” If you’ve never done it, try to call your station – from outside the building – and go through the process of reaching the sales department. Lapa offers a “self-check” to see how you do in the area of communication. Read more here.

 

Monday Memo: Bad News. Following-up last week’s column about how stations can better-exploit “good news,” consultant Holland Cooke outlines a playbook for “handling the gaffes inevitable in talk radio.” Read more here.

 

Cumulus Media and Daily Wire Partner for Local Digital News. A new syndication agreement between conservative news and entertainment media company The Daily Wire and Cumulus Media will include delivering Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and entertainment coverage by The Daily Wire is available on more than 50 Cumulus radio station websites, with plans to expand in the coming weeks. Cumulus Media EVP of corporate marketing and president of Westwood One, Suzanne Grimes, says, “This new deal expands our partnership with Daily Wire to include yet another Cumulus distribution platform. Our listeners now have a new way to engage with high quality content from The Daily Wire, in real time, on our Cumulus local stations’ websites.” Westwood One and Daily Wire already partner to deliver “The Ben Shapiro Radio Show.” Last year, Westwood One and Daily Wire announced they were expanding broadcast programming offerings with the addition of “The Michael Knowles Show” from 5:00 pm to 6:00 pm ET.

 

‘The Regular Joe Show’ Enters Syndication with Genesis Communications Network. Talk radio host Joe Giganti announces he and Genesis Communications Network are partnering to nationally syndicate his “The Regular Joe Show.” His program has been regionally syndicated throughout Wisconsin from his home base at Midwest Communications’ WTAQ, Green Bay since 2020. Giganti says, “When I moved to Green Bay in 2007 from my native Washington, D.C., I quickly recognized the pivotal role Wisconsin specifically and the heartland generally play in our national political identity. This impact was drawn into crystal-clear focus with the intrigue surrounding the 2020 elections.” GCN affiliates director Adam Miller comments, “The GCN family is excited to welcome ‘The Regular Joe Show’ to its morning lineup! With a proven track record in Green Bay and markets across Wisconsin as a whole, we look forward to seeing this broadcast perform at a national scale as our country transitions into an uncertain and polarized future.”

 

iHeartMedia Names Whalley VP of Sales for WOR-AM and WAXQ-FM in New York. Radio sales pro Brittany Whalley joins iHeartMedia New York as vice president of sales for news/talk WOR-AM “The Voice of New York” and classic rock WAXQ-FM “Q104.3.” In this role, Whalley will be responsible for overseeing the Q104.3 and 710 WOR sales teams, including sales growth and strategic partnerships. She will report to SVP of sales Steve DeLusant. Whalley joins the iHeartMedia New York team from Cox Media Group’s Long Island station group where she was general sales manager. She says, “iHeartMedia is a massive leader in the audio space and I am ecstatic to be joining their NYC team. I look forward to collaborating with the incredibly talented sales team and achieving goals the leadership team has put in place. The abundance of resources available at iHeartMedia to super-serve clients is a dream come true.”

 

TALKERS News Notes. The nationally syndicated early afternoon program “The Todd Starnes Show” has two new affiliates in the Sunflower State as Steckline Communications adds the 12:00 pm – 3:00 pm ET show to KQAM, Wichita and KIUL, Garden City, Kansas…..ESPN Radio announces that it is teaming former New York Giants star Chris Canty (left) and sports radio pro Chris Carlin (right) for the new 3:00 pm to 7:00 pm ET “Canty & Carlin” program, effective April 25. Canty says, “I’m fired up to work with Carlin. We were able to establish chemistry going back to our days working at 98.7 FM in New York. He’s a pro’s pro that puts in the work to be at his best and also bring out the best in others. We both take sports seriously, but we won’t take ourselves seriously. We’ll keep our audience informed, make them think and hopefully get a few laughs along the way.”…..Chicago media writer Robert Feder reports that current WBBM-FM “B96” weekend personality Gabe Ramirez is beginning a dual role with Audacy Chicago. He’s now a regular fill-in host on sports talk WSCR “The Score.” He begins his work with the station hosting the evening show this week. Also, WSCR promotes Chris Tannehill to senior audio producer…..Federal Communications Commission chairwoman Jessica Rosenworcel and National Association of Broadcasters president and CEO Curtis LeGeyt will participate in a fireside chat on the NAB Show on April 25 in Las Vegas. LeGeyt says, “In today’s hyper-competitive media landscape, a regulatory framework that allows local radio and television stations to evolve, adapt and better serve their audiences is of vital importance. Broadcasters look forward to hearing from chairwoman Rosenworcel about her role as the head of a critical agency and her outlook on the future of our industry.”

 

Russia-Ukraine War, the Economy/Inflation, Midterms/Trump & the GOP, Hunter Biden Investigation, January 6 Committee/Greene Challenge, Macron-Le Pen Race, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Russia’s continuing invasion of Ukraine and the U.S.’s reaction to the war; the state of the U.S. economy, including high gas and food prices; the November midterm elections and Donald Trump’s influence over the GOP; the ongoing DOJ investigation into Hunter Biden’s international business ventures; the January 6 committee’s investigation into the Capitol assault and a challenge to Marjorie Taylor Greene’s candidacy for re-election based on allegations she encouraged the January 6 attack; the race for France’s presidency between liberal Emmanuel Macron and conservative Marine Le Pen; concerns about a new wave of COVID in the U.S. as China continues harsh lockdowns; and Elon Musk declines to take a seat on Twitter’s board after acquiring a 9% stake in the company were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Friday, March 11, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Dumb Russian,” looks back at this past week of 3/7 to 3/11. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSGraham MackPodcast Radio UK, London; Victoria Jones, executive director, DC Radio CompanyMichael Olson, talk show host, “China Watch Radio,” KSCO, Santa Cruz; John DePetro, talk show host, WNRI, Woonsocket, RI; and Ronn Owens, talk show host (retired), KGO, San Francisco.  The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; theVirginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

Schartel: NAB’s First Amendment Defense a Farce. The owner of KCXL-AM, Liberty, Kansas says in an opinion piece published in TALKERS today (3/11) that the National Association of Broadcasters‘ claim of being a “fierce defender” of the First Amendment, is a “farce.” Pete Schartel’s station carries three hours of the brokered “Radio Sputnik” programming and after the NAB president and CEO Curtis LeGeyt issued a press statement calling on “broadcasters to cease carrying any state-sponsored programming with ties to the Russian government or its agents,” Schartel and his wife began receiving harassing threats. Read his piece here.

 

WWO Audio Active Group Blog: Advertisers Speak Out at ANA Conference. At the annual Association of National Advertisers Media Conference held last week, some 300 media executives from America’s largest and most respected advertisers talked about what their research shows makes for effective marketing. Some of the noteworthy points include the following statement from Association of National Advertisers CEO Bob Liodice, who said, “Humanity needs to be at the center of everything we do [in media and marketing].” WWO adds, “Studies show ads that make you feel something generate stronger sales and profit than rational ads. People-centered media such as AM/FM radio generate double the attentiveness of music platforms without humans (Pandora/Spotify).” Also, Lou Paskalis, longtime client-side marketer and former SVP of Bank of America Merrill Lynch, explains that the news audience is exceptionally valuable, attentive, and deserving of greater investments from brands. Read more here.

 

A Rich Man’s True Jewels: Profile of WRVA, Richmond Talk Host Jeff Katz. TALKERS magazine managing editor Mike Kinosian presents today’s feature profile of WRVA, Richmond talk radio personality Jeff Katz. A former police officer who grew up in Philadelphia, Katz’s first break in radio was on the sales side and about that Katz says, “I’m pretty sure I was the worst radio salesperson in history. I had absolutely no idea what I was selling, or why I was selling it.” But Katz eventually got a weekend talk show on WFPG-AM, Atlantic City before moving on to such signals as WPOP, Hartford; KPIX-FM and KSFO in San Francisco; and WRKO, Boston. Read the whole story here.

 

TALKERS News Notes. The National Association of Broadcasters announces that the presentation of the 2022 NAB Marconi Radio Awards will take place during a special dinner program at NAB Show New York on October 19, 2022 at the Javits Center. NAB EVP of industry affairs April Carty-Sipp says, “NAB Show New York is the perfect venue for the Marconi Radio Awards with its prime location and ideal timing in the fall when the Marconis have traditionally been presented. We look forward to celebrating the best in radio in October.”…..FOX Sports Radio’s LaVar Arrington – co-host of the network’s weekday morning program “Two Pros and a Cup of Joe with Brady Quinn and Jonas Knox,” and co-host of the nationally syndicated weekend program/podcast “Up On Game with TJ Houshmandzadeh and Plaxico Burress” – announces the addition of life coach, chef, NFL wife and entrepreneur Tommi Vincent to the Up On Game Presents podcast lineup. Arrington says, “I’m excited to welcome a dynamic personality like Tommi Vincent to Up on Game Presents. She has been a tremendous contributor to not only the sports community, but also the women’s community. I’m truly looking forward to hearing her show on our feed. Powerful, impactful, female voices are needed and essential to our industry, and I’m proud and honored to welcome Tommi Vincent to the Up On Game Presents family.”…..AdLarge announces today the addition of the “Collapse: Disaster in Surfside” podcast to the company’s ad sales network portfolio. Co-produced by Treefort Media and the Miami Herald, the 12-part investigative and narrative reporting series podcast delves into the devastating nightmare that took place just outside of Surfside, Florida a little after midnight on June 24, 2021, where a condominium complex suddenly collapsed to the ground killing 98 people in a matter of minutes.

 

Russia-Ukraine War Top News/Talk Story for Week of March 7-11. Russia’s invasion of Ukraine and the rest of the world’s reactions was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the diplomatic relations between the U.S., Russia, and China, followed by the state of the U.S. economy and the soaring price of gasoline at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Opinions

NAB’s First Amendment Defense a Farce

By Pete Schartel
KCXL-AM
Owner

 

LIBERTY, Kan. — It is my patriotic duty alert fellow broadcasters that last week the new driver of the National Association of Broadcasters threw both our cherished First Amendment right of free speech and the preservation of independent broadcast voices under the bus by calling for the silencing of broadcasters that carry Russian-sponsored programming.

New NAB CEO Curtis LeGeyt states that “the NAB is a fierce defender of the First Amendment.” Perhaps he should have used the word “farce” instead. Advocating to shut down independent radio stations, such as my own which has zealously practiced the American ideal of creating a fully informed electorate, doesn’t strike me as being a “fierce defender.” Since his statement came out during meetings with 300 lawmakers it seems more plausible that this was a knee-jerk attempt to make them like him by playing on public sympathy and emotion.

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Front Page News Industry News

Tuesday, March 2, 2022

Radio One Swaps Frequencies in Charlotte; Sports Talk WFNZ Gets Full Market FM Signal. Charlotte sports talk WFNZ-AM is getting a full-market FM signal as Radio One swaps FM frequencies between WFNZ and hip hop/R&B “92.7 The Block.” WFNZ is now heard on WFNZ-FM at 92.7 (in addition to WFNZ-AM at 610) and “The Block” airs on FM translator W273DA at 102.5. Radio One Charlotte/Richmond regional VP Marsha Landess says, “Charlotte has continued to grow as a great sports city and Sports Radio WFNZ will continue to grow with it! Now on a more powerful FM signal, with continued live and local talent, we will be able to superserve more of our listeners and clients with broader market coverage on the FM dial.”

 

Audacy Unveils New Audacy Digital Audience Network. In an effort to present advertisers with a “high-performing audience solution,” Audacy launches the Audacy Digital Audience Network, “an addressable aggregate of over 60 million listeners that other audio platforms and streaming platforms do not reach.” Audacy says that each month, it connects with 200 million fans across its broadcast and digital assets. Over 60 million of these listeners can be found on ADAN across its streaming content, on the Audacy app and on its podcasts. Through this, ADAN can target precise audiences at scale and deliver high-performing digital audio media strategies for Audacy’s advertising partners.” The company says it “continues to provide exclusive content across news, sports, talk, music and podcasts that its listeners seek and trust as a daily habit. ADAN audiences skew more affluent, are more likely to be college educated and are more diverse – collectively bringing the highest value consumers to advertisers. ADAN provides an unduplicated reach to listeners that other audio platforms do not deliver.” Components of the Audience Network include over 230 of Audacy’s broadcast brands and thousands of podcasts. Exclusive stations, curated music stations from Audacy brands, talent and influencers and digital streams of MLB play-by-play broadcasts via flagship partnerships are also included in ADAN.

 

WWO Blog: AM/FM Radio, Print, and Podcast Ads Lead in Attentiveness. The Cumulus Media | Westwood One Audio Active Group releases a new Media Attentiveness and Ad Skipping Report that incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms. Cumulus EVP of marketing and Westwood One president Suzanne Grimes says, “Our new Media Attentiveness and Ad Skipping Report demonstrates that AM/FM radio leads all media in advertising attentiveness with the lowest levels of ad skipping. Consumers also devote very high levels of concentration to podcasts since listeners actively seek them out to learn something new, which justifies premium CPMs for podcasts.” Some of the highlights of the report include: 1) Attention grows in importance among marketers and agencies: Nearly half of advertisers have discussed consumer attentiveness as a metric. Two out of three say it is important for measuring media investments; 2) Traditional media ads have greater engagement compared to digital ads: AM/FM radio, print, and podcast ads lead in attentiveness. Consumers skip social and digital ads the most; 3) Social media disconnect: Agencies/marketers overestimate consumer concentration of social media. Two consumer studies reveal social media has the lowest attentiveness of media platforms; 4) AM/FM radio CPMs should be a premium to Pandora and Spotify: Pandora/Spotify audio impressions are not the same as AM/FM radio impressions. The greater proportion of spoken word content on AM/FM radio generates much higher levels of concentration and attentiveness. The information and personalities of AM/FM radio satisfy consumer needs for information and connection. See the full blog post here.

 

KLIF-AM, Dallas Adds ‘Markley, van Camp & Robbins’ Show. The Compass Media Networks nationally syndicated news/talk program “Markley, van Camp and Robbins” is added to the program lineup at Cumulus Media’s KLIF-AM, Dallas in the 12:00 noon to 2:00 pm slot. KLIF-AM program director Bruce Collins says, “These guys were just what we were looking for to add to KLIF’s lineup, news and information and a whole lot of laughs and fun. They understand entertaining radio.” The program stars Jamie Markley, David van Camp, and Scott Robbins. Van Camp says, I’m excited and honored to be on the legendary KLIF. Having spent several years in the Metroplex, being on that station means a lot to me. Many thanks to Bruce Collins, who’s been a great partner and supporter of the show from the beginning.”

 

Todd Starnes Speaks at CPAC 2022. Nationally syndicated talk radio host and best-selling author Todd Starnes was a featured speaker at last weekend’s CPAC 2022 in Orlando. In addition to appearing on the conference’s agenda, Starnes broadcast his national radio show from the CPAC radio row during which he interviewed former President Donald Trump and South Dakota Governor Kristi Noem (pictured here with Starnes).

 

 

KYW, Philadelphia Honors 2022 GameChangers. Pictured above are the recipients of the 2022 GameChangers honors from Audacy’s all-news KYW, Philadelphia. The annual GameChangers recognize people making a difference in communities of color around the Philadelphia region. This year’s honorees were recognized at a ceremony at Audacy’s Philadelphia headquarters on February 27. KYW Newsradio community impact reporter Racquel Williams, who has been highlighting the GameChangers honorees throughout February, hosted the ceremony. The 2022 recipients were nominated by members of the audience and selected by a panel of previous honorees. Audacy Philadelphia SVP and market manager David Yadgaroff says, “KYW Newsradio shines light on the stories of people from all backgrounds doing amazing things in our communities who might not otherwise get the recognition they deserve. That’s part of our mission 365 days a year, and we’re proud to award these meaningful honors to these outstanding community leaders during Black History Month.”

 

Cumulus Media’s WJR, Detroit Helps Raise $1.74 million for Salvation Army. Detroit news/talk WJR-AM helped raise more than $1.74 million for The Salvation Army of Metro Detroit during a 27-hour radio fundraiser that took place on February 24 and 25. The Cumulus Media station presented the 35th Annual Bed & Bread Club Radiothon as station personalities including Paul W. Smith (pictured here), Sean Baligian, Kevin Dietz, Lloyd Jackson, Chris Renwick, Mitch Albom, Ken Brown, Steve Courtney, Kevin O’Neill and Guy Gordon broadcast from The Salvation Army Eastern Michigan Divisional Headquarters in Southfield, Michigan.

 

Norm Lewis to Perform at BFoA’s Golden Mike Award Dinner and Ceremony. The Broadcasters Foundation of America announces that this year’s entertainment for the Golden Mike Award Gala will be Broadway, film, and TV star Norm Lewis. Following a one-year hiatus due to the pandemic, the BFOA Golden Mike Award Dinner and Ceremony returns this year on Monday, March 14 at the Plaza Hotel in New York City. The annual event is the biggest fundraiser for the Broadcasters Foundation, whose sole mission is to provide financial aid to broadcasters in acute need from critical illness, accident, or serious misfortune. This year’s BFOA Golden Mike Award honoree will be Hilton Howell, Jr., chairman of the board and CEO of Gray Television and Atlantic American Corporation. The Lifetime Achievement Award honors a broadcaster who has made invaluable contributions to the television and radio industries. This year, it will be presented to renowned sportscaster Lesley Visser.

 

TALKERS News Notes. A new podcast starring Dennis Prager and Julie Hartman is joining the Salem Podcast Network. After reading Prager’s book, Still the Best Hope, Hartman – a senior at Harvard University – realized she actually held many conservative beliefs. She reached out to Prager, who was so impressed with her that he invited her on to his national talk show. Not long after, she sat in for him for all three hours of the show. Now, the two are launching a weekly podcast titled, “Dennis and Julie.” She says, “Finding Dennis’ work changed my life. I discovered the historic significance of the American value system and just how much our society today has come to be guided by the wrong principles. I hope that Dennis and I can make the world more understandable to our audience and impart to our listeners — especially those my age — how important it is to resist the far-left push that comes at them every day. I’m honored to work with Dennis and I’m grateful to Salem for trusting me with this opportunity.”…..CNN debuts three new podcasts. “Breaking News Alerts” – previously only available to smart speaker listeners – this audio version of CNN’s breaking news alerts offer podcast listeners a more contextualized understanding of breaking news. “Tug of War” takes listeners to the most volatile corners of the world to document some of the greatest power struggles of our time – a mission that now feels more relevant than ever – and offers historical, political, and social context for the Russia-Ukraine conflict. “Diversifying” – hosted by Delyanne Barros – presents insightful discussions about how the financial system can work for us, instead of against us. It creates a space for people who have traditionally been left out of conversations around personal finance, and who are often faced with the challenge of balancing cultural expectations against their own financial needs…..ESPN Audio says that the 2021 Share of Ear from Edison Research finds that ESPN Audio accounts for over half of all sports listening, at 53%, marking a nine percentage point increase in the same category from 2020. ESPN Audio was also shown to account for 63% of the digital sports listening space and 47% of the terrestrial sports audio space, both up a significant 8% points from 2020, respectively…..SiriusXM announces that Hope Solo, the World Cup champion and Olympic gold medalist goalkeeper, will launch a new and original SiriusXM podcast, “Hope Solo Speaks,” that debuts across all podcast platforms March 2. Solo will discuss a variety of topics on her mind, including her relentless fight for women’s rights and gender equality, motherhood and family, changing trends in sports and much more. Solo will be joined on episodes of the podcast by guests from various walks of life including world-class athletes, artists, and influencers for candid conversations on their experiences, passions and topics of the day.

 

Russia’s Attack on Ukraine, COVID-19, State of the Union, Midterms/Trump & the GOP, UN Climate Report, and Sacramento Murder-Suicide Among Top News/Talk Stories Yesterday (2/28). Russia’s continued attacks on the Ukraine and the rest of the world’s response; the rate of COVID-19 cases in the U.S. and relaxing mask mandates; tonight’s State of the Union address by President Joe Biden; the battle for control of Congress in the November midterm elections and Donald Trump’s influence over the GOP; the dire warning on the effects of climate change from the Intergovernmental Panel on Climate Change; and the murder of three children and their chaperone by the children’s father in a Sacramento church were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, January 4, 2022

Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR  at 101.1 FM to New WTTN, LLC, led by Wisconsin broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded “The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”

Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.

KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he “takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.

CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.

Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”

TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM.  “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.

USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has died.  USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”

COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.