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An analysis of today’s news consumer by research firm Bridge Ratings
Bridge Ratings, the media consumption analysis firm, has been annually monitoring the consumption patterns of News/Talk radio and this is the first year we are able to publish part of the latest trending related to this historically important radio format.
When we research the “News/Talk” format, we are focusing on talk radio stations that deliver programming that is topical and generally covers a range of topics germane to the current news cycle.
While there are elements of information related to News stations, for the sake of this discussion, News-only stations are not included.