Westwood One: Strategies for Creative and Marketing in COVID-19 Era. The latest Westwood One Blog presents some of the takeaways from a number of studies looking at what makes effective creative and what constitutes a reasonable marketing plan in the throes of the coronavirus pandemic. According to NuVoodoo research, clients should reconsider any copy that includes “We’re all in this together” as 35% of those surveyed are already tiring of it and that number is only likely to grow. System1 finds that ads that delivered a “a strong connection to local community and togetherness” appear to be working well. Other aspects System1 believes are effective include use of “established brand characters, ads that make use of familiar scenarios or taglines, ads set in a specific time and place in the past, ads that highlight the human connection in the current state of ‘betweenness.’” However, coronavirus ads run the risk of not being perceived as unique and marketing pro Mark Ritson laments the generic ads ring as cliched and not “distinctive.” Read the blog here.
Entercom Adds Translator to WYRD-FM, Greenville. The news/talk station gets an FM translator simulcast as W236CD, Seneca, South Carolina begins airing the station’s audio. Entercom says the addition of this frequency to WYRD-FM’s broadcast “extends the reach of the Upstate’s No. 1 news/talk radio station to Pickens County and into Oconee County, bringing its coverage to additional cities including Seneca, Pickens, and Clemson for the first time.” Entercom Greenville-Spartanburg SVP and market manager Steve Sinicropi adds, “‘106.3 WORD’ serves a vital role as the Upstate’s trusted source of information. We are thrilled to expand the over-the-air signal for ‘106.3 WORD’ to Pickens and much of Oconee County on 95.1 FM during this critical time in which demand for live and local news and talk is rapidly rising. This expansion allows us to maximize our reach in the region and more broadly meet the needs of our listeners and advertisers.” In 2019, the station expanded to Anderson County on 101.5 FM.
Entercom Files Motion to Dismiss Discrimination and Retaliation Case. Former WIP-FM, Philadelphia account executive Maria McBride is suing Entercom claiming that she was discriminated against and suffered retaliatory actions after complaining to her superiors. Entercom filed a Motion to Dismiss based on a jurisdictional error (claiming it should have been filed in Eastern Pennsylvania District as opposed to New Jersey District) as well as arguments that McBride failed to sufficiently demonstrate a hostile work environment or a retaliation claim. In response, McBride’s attorney argues since the bulk of McBride’s clients were located in New Jersey, the suit was filed in the proper district. Her attorney also lays out arguments that McBride has satisfied pleading requirements for her claims.
COVID-19 Statistics and Projections, States Begin Re-Opening, Lockdown Protests, Pressure on China, Michael Flynn Case, and Presidential Race/Joe Biden Allegations Among Top News/Talk Stories Yesterday (5/4). The number of confirmed COVID-19 cases in the U.S., the death toll, and projections for future cases; a number of states begin re-opening their economies; groups of protesters rail against the social distancing requirements in their states; the U.S. and other countries put pressure on China to open up to investigation into the origin of the coronavirus; Republicans seek an investigation into the FBI’s treatment of Michael Flynn; and the presidential race and the allegations of sexual assault against Joe Biden were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
FOX News and Spotify Ink Deal for Podcast Distribution. The new deal between FOX News Media and Spotify will have the latter distributing FOX News Podcasts on its global audio streaming platform. Effective today (5/5), FNR’s catalogue of more than 20 original series, including three new programs slated to debut in May — “The Trey Gowdy Podcast,” “The Proud American Podcast Series” and “FOX Top 5” — will be made available globally on Spotify, reaching more than 286 million monthly users. FOX News Radio VP John Sylvester says, “Throughout these unprecedented times, FOX News Audio has become a destination for listeners to get up to the minute information, whether it’s the latest on the current coronavirus pandemic, insights from the 2020 presidential campaign or in-depth interviews with leading newsmakers. We are pleased to partner with Spotify, offering their millions of subscribers worldwide access to our best in class content.”
TALKERS News Notes. Rochester producer and radio personality Pauly Guglielmo is leaving the “Brother Wease Show” on iHeartMedia’s classic rock WAIO-FM “Radio 95.1” to pursue his marinara sauce manufacturing career full time. Guglielmo began selling his grandfather’s marinara sauce commercially in 2014. Recently, he had the opportunity to acquire the plant that’s been making the sauce. The Rochester Democrat & Chronicle has the story here…..The latest episode of the podcast “The -30-: The End of the News,” hosted by Save Journalism Project co-founder John Stanton, features Joshua Koran, head of innovation labs at Zeta Global, discussing “the current digital ad marketplace, how dominant players like Google can ‘play by a different set of rules,’ and how Google will continue to engage in the same kinds of data collection and measurement it claims harms the privacy of consumers when others do it.” Listen to the podcast here…..The weekend radio show, “The Radio Free Hillsdale Hour,” from Hillsdale College is being added to the lineup at Starnes Media Group’s KWAM-AM/W300DE, Memphis “The Mighty 990.”
Music Radio News and Career Moves. Nashville CHR WNFN-FM re-brands as “Hot 106.7.” To celebrate, the Midwest Communications station is launching the new brand with its $5K Payday awarding someone in the Middle Tennessee area $5,000. Station brand manager Joe Breezy says, “I fully expect ‘Hot 106.7’ to be a Nashville powerhouse. Nashville is one of the hottest cities in the country, so it’s about time we turn up the heat with the all NEW, ‘Hot 106.7.’”…..iHeartMedia Chicago stations are honoring Chicagoland teachers and nurses in a weeklong celebration, kicking off on National Teachers Day (today 5/5) and culminating on International Nurses Day on Tuesday, May 12. Throughout the week, each station will feature on-air shout outs for teachers and interviews with school principals, parents and students. From May 6 through May 8, 103.5 KISS FM’s midday host Showbiz Shelly will host Zoom classroom takeovers to speak directly with students during the week of celebration…..Entravision Communications Corporation announces the launch of Entravision Digital, a division that consolidates its digital reach, data, creative, and programmatic capabilities into a unified solutions offering. Entravision chairman and CEO Walter F. Ulloa says, “By combining our comprehensive digital capabilities into Entravision Digital, advertisers and agencies have a single source to access a rich combination of audiences, media, performance solutions, and consumer insights. Entravision Digital has a global reach and is an exceptional complement to our television, radio, and digital media assets serving the U.S. Hispanic market. We are excited to extend the Entravision brand to these businesses and look forward to continued success in the media technology marketplace.”
By Holland Cooke
BLOCK ISLAND, RI — Before all the firings radio has suffered since, it might’ve seemed overstated when – four years ago — I wrote here: “tough decisions are being made, in meetings you’re not invited to. Possibly in meetings your boss is not invited to.”
My column then declared that, “if you’re in radio, you’re in sales;” and offered tips for improving the endorsement spots that only local personalities can deliver, and other ways to become a more conspicuous contributor to your station’s revenue. ICYMI: http://www.radio-info.com/2012/11/02/now-that-youre-in-sales/
Cutbacks since then – and, likely, still to come – only underline the need for on-air talent to be as sales-supportive as possible, if not actually carrying a list. To that end, this guidance about writing effective commercial copy, a task talent is often better-at than station reps, whose time is better spent pounding the pavement.