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Monday, July 12, 2021

| July 12, 2021

TALKERS 2021 Conference Video Posted – Panel Discussion, “What Radio Must Do to Survive and Thrive.” The eighth video, under the direction of Art Vuolo, from the TALKERS 2021 Conference that took place at Hofstra University on June 11, is posted. This installment features the panel discussion, “What Radio Must Do to Survive and Thrive.” Moderated by TALKERS founder Michael Harrison, introduced by Dr. Ira Nash, senior VP/executive director, Northwell Heath Physician Partners, and sponsored by The Ramsey Show, the panel featured (in alphabetical order): Bruce Avery, GM, WRHU Radio, Hofstra UniversityVince Benedetto, CEO, Bold Gold Media GroupGary Krantz, CEO, Krantz Media Group;  Chris Oliviero, senior VP/market manager, Audacy, New York; Walter Sterling, talk show host, Sterling on Sunday; and Julie Talbott, president, Premiere Networks.  TALKERS will be posting a new video from TALKERS 2021 each business day until all 10 are archived and available for on-demand viewing.

Monday Memo: But what IF…? Consultant Holland Cooke reckons that “there’s too much argument and too little assessment for political talk radio to remain habit-forming.” He says that as radio programmers and performers we have a specific goal: to repeat occasions-of-listening, same-time-tomorrow (what the ratings people call “horizontal recycling”). If today sounds like yesterday, would they feel they’re missing something by not coming back tomorrow. Calling it “a grim Groundhog Day,” his column this week suggests a simple pivot. You can read it here.

Pending Business: Old Habits. Sales pro Steve Lapa asks if your sales department’s old habits are preventing it from working efficiently? “My marketing work requires working with sellers and managers in 50 to 60 markets annually. No matter what market size, when a proposed schedule is finally delivered, nine out of 10 times we see CPP presented, not CPM as specifically outlined, requested, maybe ignored. Too much work to change that overused template? The selling and buying dialogue is brought to a cold standstill as we correct schedule parameters two, maybe three times before a submission is possible. Momentum swings from positive to frustrated, because that’s the way we’ve always submitted: CPP not CPM. What you’re transmitting to the advertiser is, ‘I’m not listening, and my habits are in control.’” Read more here.

Radio Hall of Fame 2021 Nominees Announced. The nominees for the Radio Hall of Fame class of 2021 have been announced. Twenty-four people and shows in six categories have been selected by the Radio Hall of Fame nominating committee, with input from the radio industry and listeners. A panel of 600 industry professionals will begin voting today in four of six categories – Longstanding Local/Regional (20 years or more), Active Local/Regional (10 years or more), Longstanding Network/Syndication (20 years or more), and Longstanding Network/Syndication (20 years or more). On July 26, listeners nationwide will vote on the other two categories, Music Format On-Air Personality and Spoken Word On-Air Personality. The winners in those categories will be determined by the public and the Radio Hall of Fame Nominating Committee. The outcome of the listener vote will count as one vote among the committee votes. Listeners may vote once beginning Monday, July 26 at: www.radiovote.com. 2021 Radio Hall of Fame inductees will be announced Monday, August 16, and honored in-person at the 2021 Radio Hall of Fame induction ceremony on Thursday, October 28, 2021, at Chicago’s Wintrust Grand Banking Hall. The nominees are:

Longstanding Local/Regional (20 years or more)

John & Ken – KFI-AM, Los Angeles

Melvin Lindsey -Washington “The Quiet Storm”

Matt Siegel – WXKS-FM, Boston

Brother Wease – WAIO-FM, Rochester

Active Local/Regional (10 years or more)

Laurie De Young – WPOC-FM, Baltimore

Mercedes Martinez – KMXB-FM, Las Vegas

Elliot Segal – WWDC-FM, Washington

Bob Stroud – WDRV-FM, Chicago

Longstanding Network/Syndication (20 years or more)

Dr. Bobby Jones – “The Bobby Jones Radio Show”

Dan Patrick – “The Dan Patrick Show”

“Wait Wait Don’t Tell Me” – NPR

Suzyn Waldman – New York Yankees Network

Active Network/Syndication (10 years or more)

Bob & Sheri – “The Bob & Sheri Show”

Kim Komando – “The Kim Komando Show”

Sid Mark – “Sounds of Sinatra”

Chris “Mad Dog” Russo – SiriusXM

Music Format On-Air Personality

Russ Parr – “The Russ Parr Show”

Javier Romero – WAMR-FM, Miami

Alex Sensation – Spanish Broadcasting System

Steven Van Zandt – “Little Steven’s Underground Garage”

Spoken Word On-Air Personality

Alex Bennett

Larry Elder – “The Larry Elder Show,” Salem Radio Network

Preston Elliot and Steve Morrison – WMMR, Philadelphia

Sally Jessy Raphael

TALKERS News Notes. Longtime “Better Lawns & Gardens” host Tom MacCubbin is retiring from the Florida radio show at the end of this month after 33 years. The show that he hosts along with his wife Joan is heard on more than 20 affiliates, including: WFLF-AM, Orlando, WSKY-FM, Gainesville, WNDB-AM/FM, Daytona Beach, WHNZ-AM, Tampa. The new host of the program will be Teresa Watkins, a veteran gardening show radio broadcaster, horticulturist, and UF/IFAS Master Gardener for more than two decades. Jim Poling is director of operations for Florida News Network and he says, “‘Better Lawns & Gardens’ is a heritage name in Florida gardening and the show will continue with Teresa at the helm. The show name will continue and the basic premise of serving Florida gardeners will continue but that’s where the similarity will end. It will be Teresa’s show. We hate to lose a legend like Tom MacCubbin, but with Teresa, the program won’t miss a beat.”…..Beasley Media Group has expanded the signals for its sports talk “ESPN Southwest Florida” emanating from WBCN-AM, Fort Myers. The station is now also heard on WRXK-HD2 (96.1 FM), as well as translators W282BY at 104.3 FM and W251AL at 98.1 FM…..The Society of Broadcast Engineers announces the results of its sixth annual compensation survey to determine salary levels and benefits among broadcast and media technology engineers. The SBE says the survey provides a wealth of useful information, and it adds to the baseline being developed for subsequent surveys to establish compensation trends. SBE president Wayne Pecena says, “The SBE Compensation Survey garners interest from SBE members and non-members. We provide this information as a service not only to our members, but the industry. We appreciate the support of those who participated in providing data.” The complete results of the survey are available at no charge to SBE members as a benefit of membership. The survey is available here…..Pictured below is Salem Radio NewsLori Tradup interviewing U.S. Rep. Matt Gaetz (R-FL) at the CPAC 2021 conference in Dallas this weekend. Gaetz called Donald Trump “our best candidate for president in 2024. I do not believe there’s even a close second.” Other talk radio show hosts addressing the attendees at the three-day conference included: Todd Starnes, Jason Rantz, and Glenn Beck.

COVID-19 Hot Spots, Extreme Heat and Wildfires in the Western U.S., Trump CPAC Speech, Inflation, the Economy and Employee Shortages, Branson Goes into Space, Cuban Protests, and South China Sea Tensions Among Top News/Talk Stories Over the Weekend. Rising rates of COVID-19 cases in hot spots in Florida, Louisiana, Arkansas, Missouri and Nevada; the extreme heat affecting much of the Western U.S. and the outbreak of wildfires; former President Donald Trump’s Sunday speech at CPAC in which he reiterated his claims of a stolen election; inflation’s effect on consumer prices; the soaring U.S. economy and employers’ difficulties hiring enough staff; billionaire Richard Branson makes history as first private individual to launch a space vehicle; the protests in Cuba over the communist country’s shortage of food; and U.S.-China tensions over China’s domination of the South China Sea were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research fromTALKERS magazine.

Pending Business: Old Habits

| July 12, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s been over 260 years since Benjamin Franklin warned American sellers.

“Old habits die hard,” he wrote and so we are reminded every time we see him on the largest denomination of American currency, the $100 bill.

Yet our digital PayPal, Venmo, Zelle, ACH, wire transfer, direct deposit, etc. society has leapfrogged way beyond anything Ben could have imagined. And so that visual reminder isn’t as present as you may think. But his phrase has stood the test of time and stands tall as a warning to every seller in the radio/audio business. Why do most sellers still ignore someone who organized the first fire department, post office, library and creator of that all time best seller, the lightning rod?

Read More

Pending Business: Future Sales

| July 6, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — The caption on the screen during a CNBC report read, “The Future is Audio.” The CNBC anchors were breaking down the recent audio integrations on Facebook. Last week another large radio group blended traditional programming and digital content into one executive position.

Agree or disagree with combining is not for us to debate here. As a talk radio seller or sales manager, the real task is to get a better understanding of what’s ahead. The good news in this upcoming convergence is you should be well positioned to sell into a reboot of the talk radio/audio sales landscape. Think about the different ways the talk radio/audio audience engages with the content your on-air talent is creating. Let’s start with the distribution platforms:

Read More

Thursday, May 13, 2021

| May 13, 2021

Mary Walter Exits WMAL-FM, Washington. In a Facebook post, morning drive co-host Mary Walter announces she’s done her last show with Cumulus Media’s WMAL-FM, Washington, DC. Walter says the news that Cumulus is bringing its air personalities back from their home studios to the radio studios forced her to make a lifestyle choice. She writes, “Before COVID I spent 4 years living in an apartment in MD, while my husband lived in NJ. Every Fri after the show, I would go back to my apartment (that had like 3 pieces of furniture), pack my car and drive the 4 hrs back to NJ.  I’d get in, collapse and be in bed by 7p. Saturday was spent unpacking, doing laundry, housework and all the other ‘stuff’ that needs to be done. Sunday morning I would start show prepping, pack and then it was back in the car for the 4 hrs back down to MD. Plus I think it’s the only morning show in the country that starts at 5am instead of 6am and getting up at 3 wears you down. Add in that I missed every funeral, graduation, Confirmation, birthday party or life event that didn’t take place on a Saturday and I decided it was time for a change. Being able to work remotely for the last 14 months really opened my eyes to quality of life and I chose living with my husband in the house I’m paying for, seeing friends again and living as opposed to money. Don’t know where I’m going from here, but for now, I just want to read a NON-POLITICAL book, turn off the news and attend to things that have been ignored for 4 years.”

Dan Bongino to Host FOX News Channel Weekend Show. Nationally syndicated talk radio host and regular FOX News Channel contributor Dan Bongino is getting his own weekend talk show on FOX News Channel. Bongino – whose 12:00 noon to 3:00 pm ET radio show is syndicated by Westwood One – will host a 10:00 pm ET Saturday show on FNC beginning June 5. Bongino is a former Secret Service agent who’s been serving as an FNC contributor since 2019. Additionally, Bongino’s Westwood One radio program will be streamed by FOX Nation beginning May 25.

RTDNA/Newhouse School Study: More Local Radio News in 2020. The first installment of this year’s RTDNA/Newhouse School at Syracuse University study has been released as it focuses on the quantity of local news in television and radio. With regard to radio, the study finds, “More radio stations report running local news in 2020, with an increase among AM stations offsetting a slight decrease among FM stations. 70.4% of radio survey respondents overall report airing local news, though stations with news may be more likely to participate in the survey.” Going a bit further in depth, the study finds that “the average number of weekday minutes of news went up overall by less than four minutes, with all market sizes except medium markets going up modestly. Last year, medium markets led a small overall increase in local news. Weekday median – or typical – number of minutes is now fairly close from one market size to the next… The reason that the average weekday minutes in major markets is so much higher than all others is because that’s where most of the all-news stations are. Note that those stations have little effect on the median or typical number of minutes. The percentage of stations that increased the amount of local news rose by more than 10 points compared to a year ago. The percentage decreasing local news stayed about the same. The bigger the staff and the bigger the market, the more likely that local news content increased. Non-commercial stations were twice as likely to increase the amount of local news (44.1% to 21.1%) compared to commercial ones. Stations in the West were more likely to increase local news than any other region. Otherwise, no other variable made any consistent difference one way or the other.” See more here.

IAB: Podcast Revenue to Exceed $1 Billion This Year, $2 Billion by 2023. This is the fourth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (and sponsored by audio firms including Audacy, Cumulus Media, and iHeartMedia), and it predicts that podcasting revenue will “grow as much in the next two years as it did in the past decade.” The medium had a strong fourth quarter of 2020 (up 37% year-over-year). In 2020, podcast revenue was $842 million compared to $708 million in 2019. The study results in the prediction that podcast revenue will hit $1 billion by the end of this year and $2 billion by 2023. Among the study’s findings: dynamic ad insertion is growing rapidly – it accounted for 48% of revenue in 2019 and 67% in 2020. It also reveals that annual buys decreased by 5% from 2019 to 2020 while remnant buys increased by 6%. Cost-per-thousand is still king as 93% of podcast revenue was based on CPM while series ownership dipped from 10% of revenue in 2019 to 5% in 2020 (flat fee accounted for 2%). When it comes to podcast genre, news is still the top dog accounting for 22% of revenue in 2020. However, the genre of science jumped from just 3% of podcast revenue in 2019 to 12% in 2020. See the complete study here.

iHeartMedia and Catalina Partner for Measurement of Offline Sales. This partnership between iHeartMedia and Catalina will help the former “measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG (consumer package goods) purchases.” Catalina describes itself as “a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey.” In a press release, the companies say, “To date, podcast measurement capabilities have helped advertisers understand the impact of an ad campaign on brand lift metrics like purchase intent or message recall, as well as attribution of digital user activity such as website visits from those listeners exposed to that campaign. Now, CPG partners will also gain visibility into the true offline sales impact of their marketing dollars within podcasting.” In addition, as part of this data partnership Catalina will provide iHeartMedia with audiences and measurement services within iHeartMedia’s SmartAudio platform, for CPG ad campaigns that air on the latter’s linear and streaming radio programming. iHeartMedia EVP of national research David Shiffman says, “We have been impressed with Catalina’s ability to deliver highly-scaled, extensive data and insights for CPG advertisers, enabling them to measure the effectiveness of their brand messaging on in-store sales. We continue to focus on cross-platform measurement and attribution capabilities for advertisers and now in partnership with Catalina we can provide CPG advertisers tools to maximize their podcast campaigns’ ROI, with measurement and attribution solutions to more effectively plan and execute their multi-platform audio campaigns.”

WABC ‘The Other Side of Midnight’ host Frank Morano Is This Week’s Guest on Harrison Podcast. Overnight host Frank Morano of WABC, New York is this week’s guest on the award-winning PodcastOne production, “The Michael Harrison Interview.” Morano is one of the rarest species of on-air talent in the radio business today – he is the host of a live and local all-night radio show. There are several syndicated all-night shows that are heard on hundreds of stations by millions of listeners… but very few live and local for people working all-night or just spending what could be isolated or lonely time comforted by the intimate company of a radio delivering the voices of nearby people, in real time, right there in their local city or community. When business titan, former NYC mayoral candidate and radio broadcasting maverick John Catsimatidis took ownership of WABC in 2019, he began instituting a number of innovative programming changes including, in 2020, restoring the lost tradition of broadcasting overnights with a live, local, and extremely engaged host. Morano is the perfect radio broadcaster to carry out that mission. He’s a relatively young broadcaster with a long history of loving and studying radio and he sounds great on the air. Don’t miss this insightful conversation! To listen to the podcast in its entirety please click here.

GOP vs Cheney/Influence of Trump, COVID-19, Pipeline Hack, Israel-Hamas Fighting, Voting Rights Bill, Stocks Decline/Inflation Fears, and Border Crisis Among Top News/Talk Stories Yesterday (5/12). Republicans oust U.S. Rep. Liz Cheney from her leadership role in the party and former President Donald Trump’s influence on the GOP; the rate of COVID cases in the U.S., vaccine hesitancy, and CDC guidelines; the hack of the Colonial Pipeline and the resulting gas shortage in the Southeast; the violence between Israel and Hamas and concerns about an all-out war breaking out; the debate in the U.S. Senate over President Joe Biden’s For the People voting rights act; this week’s decline in the stock market and fears of inflation; and the migrant crisis at the U.S.-Mexico border and the Biden administration’s immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.