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Tag: "coronavirus crisis"

COVID-19’s Effect on Spoken-Word Listening

| June 23, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Thorough overviews have recently been posted for news stations (last Wednesday, 6/17); sports talk (last Thursday, 6/18); and commercial, English-language news/talk (this past Monday, 6/22).

Our ratings coverage is being further enhanced during the coronavirus crisis as we assess overall radio listening – and spoken-word, specifically.

Noted below are news/talk stations that appear in any PPM-market with at least a .1 (May 2020, 6+).

Meanwhile, a top 20 ranking (May 2020, 6+) is the inclusion threshold for news; sports talk; and public radio news/talk facilities.

Nielsen Audio only releases audience estimates for stations subscribing to its services. As a result, ratings stats in this analysis are limited to outlets paying that company for its information.

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The Nitty Gritty of Online Radio Listening

| April 23, 2020

By Phil Valentine
Talk Show Host
WWTN-FM

 

NASHVILLE — The talk radio world has been holding its collective breath as March numbers come in. I had to talk several colleagues off the ledge who thought ratings were going to take a nose dive. After all, they said, nobody’s in their cars. They’re all at home. Drive time, especially, is going to take a beating, I was told.

I had to explain that ratings come from the universe of people who are listening to the radio, not the population at large. Even if that universe is smaller, talk radio’s numbers should be higher, not lower. If you’re listening to the radio these days, odds are you’re listening for information and perspective. That’s where talk radio shines.

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